Index Exchange

During the first 2024 US presidential debate, over 30 million viewers tuned into CNN's streaming platforms, highlighting the massive opportunity for marketers to capitalize on the shift to live streaming TV. So, what’s preventing us from realizing the full potential of programmatic ads in live event streaming? Catherine J.H. Cho, product manager at Index, breaks down the top challenges and the scalable solutions that can improve event signaling and monetization strategies. Read the full article here: https://lnkd.in/eX_cd6a8  #StreamingTV #LiveEvents #AdTech  

We're thrilled to announce that Tony Savor has joined Index as our VP of platform engineering. Tony brings over 30 years of engineering leadership experience to Index. Formerly at Google, he led Google Kubernetes Engine (GKE) Engineering, defining the next generation of distributed computing infrastructure. He also led the engineering of the online data storage and serving infrastructure at Facebook, the largest system of its kind in the world at that time. He'll be based in #Toronto, spearheading our global data and exchange platform teams to ensure we scale efficiently while prioritizing innovation in everything we do. Learn more about engineering at Index and our available opportunities: https://bit.ly/3WnAHKq #LifeAtIndex #TorontoJobs #Technology

Today's advertising landscape is rapidly evolving. Are you keeping pace with the shifts? At Cannes, we gathered a powerhouse of leaders from Expedia Group, KINESSO UK&I , Reckitt, DIRECTV, Broadlab and FreeWheel to share their strategic insights on addressing industry shifts, including cookieless, curation, the growth of CTV, and more. Dive into Captify®'s exclusive panel recordings, in partnership with Index Exchange, and gain the insights you need to stay ahead of the competition: https://lnkd.in/e7RfJzCM #shifthappens #searchintelligence #audiencetargeting #CTV KINESSO Big thanks to Ad Age for moderating! 🤩

📺 As programmatic advertising continues to evolve in the streaming TV landscape, we’re curious to hear from you. What will it take to fully scale programmatic in streaming TV? #Programmatic #StreamingTV #AdTech

Regardless of Google’s pivot on third-party cookies, there's still a need for alternative addressability solutions. Index CEO Andrew Casale spoke with Digiday about our plans to continue testing the Privacy Sandbox APIs. “We still have a roadmap for improvements to our tech for the sandbox that we intend to finish, and we’re going to do everything we can to make sure that alternative identifiers continue to flow into the market,” Andrew shared. Read the full article by Ronan Shields and Seb Joseph here: https://lnkd.in/eftRKYQH

As innovators, our engineers are at the heart of shaping the future of programmatic advertising on a global scale. We're building industry-leading solutions and our collaboration and support for one another drives our success.  Hear about our engineering vision from our CTO, Ray Ghanbari, and learn more about working in engineering at Index: https://bit.ly/3WnAHKq #LifeAtIndex #EngineeringJobs #JoinOurTeam 

It's crucial in our industry to make space for conversations about creating diverse, equitable, and inclusive workplaces, where everyone feels they belong.   Our director of people and head of DEI&B, Simone Payne - Powell (She/Her) Chartered MCIPD, MCMI, spoke about this during a webinar with IAB Europe and its Programmatic Trading Committee. The panelists dove into best practices and actionable strategies for promoting DEI&B in the programmatic industry, sharing their personal challenges and successes along the way. Watch the webinar here: https://bit.ly/3WBAYdY #DiversityAndInclusion #Belonging #AdTech #Programmatic 

Gracenote recently announced new contextual data categories via its partnership with PEER39, giving marketers greater visibility into the content their messages run against on streaming TV. Media buyers can now harness this data through Peer39's Marketplace on Index Exchange. Read the full announcement to learn more: https://lnkd.in/e_sEPj7h #CTV #StreamingTV #DigitalAdvertising 

The 2025 cookie deadline on Chrome is no more - so what does it mean for your strategy? We’re hosting an exclusive virtual event this Wednesday, 31 July, 2-3pm, to hear from Google and get reactions, advice and plans from leaders across the industry including Index Exchange, Immediate, MiQ, choreograph and IAB Tech Lab Lab. Book your spot now 👉 https://lnkd.in/eVQmeG5Y

What does it take to craft a successful political campaign? With soaring viewership growth and new programmatic advancements, streaming TV is a critical investment for political marketers in 2024. Join us on Tuesday, August 13 for a panel discussion about how to navigate the streaming TV landscape amid an unprecedented presidential race, featuring perspectives from across the digital ecosystem: • Sarah Ballarini from DSPolitical  • Dave Clark from The Trade Desk  • Chris Garcia from The E.W. Scripps Company  • Billy McBeath from AMERICAN CROSSROADS  • Dan Fairclough from Index Exchange Register today: https://lnkd.in/eQQynD_N