optilyz

🌠 "Teamwork makes the dream work" - John Maxwell That is why we are excited to introduce our new partner, XQueue GmbH, today! Maileon's platform provides tools for segmentation, personalisation and automation to craft high-performing email marketing campaigns, helping marketers turn complex data into engaging, results-driven campaigns. 🤝 Different performance channels, one goal: strong conversion rates online and offline! 🤖 We are looking forward to a fruitful cooperation! If you are a maileon customer and interested in integrating personalised and automated direct mail into your customer journey, please reach out to us! #directmail #directmailautomation #programmaticprint #emailmarketing #email #digitalmarketing #personalisation

🌞 Thank you, Munich (and a special thanks to Isabel Milbert Marketing & Partnerships for the fantastic organisation)! You welcomed us with sunshine, delicious coffee, great pizza and a fun game of cornhole! But we weren't in southern Germany just for fun and sightseeing 😉. Over three days, our Acquisition team, including the Marketing (Tabea Menn, Leonie Jozef, Aline Pelzer), Sales (Martin Twellmeyer, Silke Schloeßer-Drever, Melanie Maurer & Maxime Jourdain), and Process Management (Michael R.) departments, came together to exchange ideas, strengthen connections and optimise their work processes. Feeling inspired and energised for what’s next! 💪🚀 #optivibe #directmailautomation #directmail #munich

💾 Do you know the SoCraTes Conference? It is an international non-profit and community-run conference about all things related to Software Craft. No wonder, that some of our #optifamily went there to check it out. 🤓 You want to know the highlights? Click through the slides where our CTO 👨💻 Daniel Bartholomae as well as Akash Sawant (Senior Full-Stack Developer) and Mohammad Sedighshamsi (Senior Product Manager) reveal more insights. #optivibe #directmailautomation #networking #SoftwareCraft

🔥 "It takes two flints to make a fire" – Louisa May Alcott optilyz simplifies direct mail marketing for companies with programmatic print. Our new partner Insider. simplifies the lives of marketers by connecting their data, understanding how users think and predicting what their next actions are, by analysing user behaviour and preferences. How do they do that? ✅ With the help of AI, but ❌ without complex IT 🤝 We are looking forward to ignite a powerful bonfire with Pradipta Dutta! 🤖 If you are a customer of Insider. and interested in programmatic print contact us for a free software demo – we are happy to check with you how direct mail automation can increase your conversion rates effectively. #directmail #directmailautomation #programmaticprint #GenerativeAI

2️⃣ Seconds – that’s the time your recipients need to decide whether to read your direct mail or not. As you have only one chance to make a positive first impression, here are the first five criteria to help you succeed: 🟥🟧🟨🟩 Use a moderate colour scheme: Our experience shows that a balanced colour design outperforms an overly busy one. 💁 Be clear in your subject line: Don’t make your customers guess – clarity is key. ✍️ Highlight key #content in bold: With just two seconds to capture attention, make sure the important points stand out. 📢 Include a call to action: Directly tell your customers what to do next to take advantage of your offer. 🎁 Set incentives: Personalised coupon codes convert much better than generic ones. Curious about the other criteria? Check out our blog post for the full list! #directmailautomation #directmail #programmaticprint #snackthursday

🌞 "Hot town, summer in the city"... from June to September, summer provides the perfect opportunity to engage with your customers through direct mail automation. 👇 Check out our first two tips to make your direct mail campaigns stand out! #directmail #directmailautomation #programmaticprint #summer24

🎉 Exciting News! We’re thrilled to announce the final winner of the optilyz Direct Mail Automation Awards 2024: congstar has taken the crown as our "ROI Leader"! 🏆 👏 A huge round of applause for Carolin Naubert and the incredible teamwork, strategic planning and the outstanding results from their direct mail campaigns. 🔍 Curious to know why congstar stood out and what made them the ROI Leader? Discover more about their journey and the optilyz Direct Mail Automation Awards 2024 in the comments below!

📬 Do you check your mailbox every day, Lynn A Hach, Chantal Ellen Schuhmann & Chantal Seiter, hoping not to find any bills? And are you secretly a bit disappointed when it is completely empty? 🤖 Direct Mail Automation can surprise and delight your customers. Curious how? Discover all the details in the latest OMR Reviews blog post! (😉 It's in German, but don't miss out any nuggets. Let Google translate it for you!) The link is in the comments! #omr #omreviews #directmail #directmailautomation #programmaticprint

🌞 From June to September summer provides the perfect opportunity to engage your customers with direct mail automation. Here are four ways to make your direct mail campaigns stand out: 🏄 1. Strengthen customer loyalty with hyperpersonalised tips Summer is full of new experiences and exciting adventures – and therefore customers shop differently. Why not provide your customers with tailored offers that suit their holiday needs? By leveraging data like previous orders and trending products, you can hyperpersonalise your direct mail, boosting loyalty and conversions. 🎁 2. Send out summer giveaways via Direct Mail Almost everyone loves giveaways! Use a postcard to inform your customers about your summer giveaways to invite them to participate in a raffle or to download a relevant app. To track conversions effortlessly integrate a personalised QR-Code. 🖇️ 3. Omni-channel marketing: sync with social media Summer is the perfect time to keep your brand top-of-mind. Your customers are spending more time on social media while relaxing at the beach, in the garden or by the lake. Connect your direct mail automation with digital channels to invite them to events or promote summer deals. 📬 4. Personalised holiday postcards Why not design your direct mail like a holiday postcard? Think of a beautiful photo on the front, maybe a beach or iconic landmark with a personalised, handwritten-style message on the back. Include a QR code in place of a stamp that leads to a special offer or giveaway. 🌴 Summer is here, so let’s make the most of it! Do you have more ideas? Tell us in the comments and don't forget to check our blog for more insights – link in the comments! #DirectMail #DirectmailAutomation #CustomerEngagement #OmniChannelMarketing #snackthursday

😄 Do you remember our recent poll on the quickest direct mail format to produce and implement? We’re excited to share the results with you! 🙋♀️ We gained insights from our VP Retention, Anna-Maria Schnitzenbaumer. She shared that regardless of the format (whether a letter, postcard, or self-mailer) all are straightforward to implement. For those who are new to direct mail, she recommends starting with a postcard or a letter in an envelope. 🤖 Additionally, our software provides a range of templates for all formats, ensuring they comply with the guidelines of the Federal Post Office in each country. 📬 If you want to know more about our different formats, check the link in the comments! #directmail #directmailautomation #programmaticprint