Porsche Digital

Bastian Plieninger, Head of Digital Products for Porsche at Porsche Digital, introduces the Brand Experience challenge as part of our Porsche Digital Campus Challenge. Through smart and exciting products and services, we enrich the digital day-to-day lives of Porsche customers. In this challenge, you’ll develop ways in which to further emotionalize the Porsche buying experience in the world of luxury and with a digital, mobile-first approach. To all students, use this opportunity and apply for one of the three challenges: https://lnkd.in/enmwJC5c #PorscheDigital #PorscheDigitalCampus #CampusChallenge #BrandExperience Macan 4 (WLTP): Electrical consumption combined: 21.1 – 17.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 09/2024

Robert Bischoff, Head of Customer Relations Hubs at Porsche Digital, introduces the Customer Relations challenge as part of our Porsche Digital Campus Challenge.    Our Customer Relations Hubs (CRH) provide customers with the excellent service that can be expected from a luxury brand like Porsche. In this challenge, you’ll take inspiration from the world of digital luxury and AI and enhance the customer journey, even before their first human contact with one of our customer experts.    To all students, use this opportunity and apply for one of the three challenges: https://lnkd.in/enmwJC5c #PorscheDigital #PorscheDigitalCampus #CampusChallenge #CustomerRelations

Timon Höfer, Product Owner & Research Scientist at Porsche Digital, introduces the AI & ChatGPT challenge as part of our Porsche Digital Campus Challenge. We’re developing and implementing AI solutions across various departments at Porsche, including large language models to enhance our day-to-day work. In this challenge, you’ll explore how we can fine-tune an existing word-embedding model and tailor it to Porsche and our customers. Find out more and apply for the Porsche Digital Campus Challenge now: https://lnkd.in/enmwJC5c #PorscheDigital #PorscheDigitalCampus #CampusChallenge #ArtificialIntelligence

Alice Chan, Global Project Lead for the Porsche Digital Campus, tells you what you can expect from the upcoming Porsche Digital Campus Challenge.    Tackling one of three real-world challenges, you’ll work closely with our experts at Porsche and Porsche Digital and gain valuable insights into our company.    Find out more and apply now: https://lnkd.in/enmwJC5c #PorscheDigital #PorscheDigitalCampus #CampusChallenge

Time’s running out to apply for our exciting Porsche Digital Campus Challenge! ⏳ Working in the fields of customer relations, brand experience and artificial intelligence, this is your unique opportunity to shape the automotive industry with mentors from Porsche and Porsche Digital at your side. The challenge is open to teams of students based in Germany, Spain and Croatia. Submissions close on September 11, 2024. Find out more and apply now: https://lnkd.in/enmwJC5c #PorscheDigital #PorscheDigitalCampus #CampusChallenge Consumption Data: Macan 4 (WLTP): Electrical consumption combined: 21.1 – 17.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 08/2024

With the student-led Chargify project, our experts are currently exploring ways to reduce the carbon footprint of EV charging. In collaboration with the department of Artificial Intelligence and Intelligent System at the Hasso Plattner Institute, we’re developing and deploying machine learning algorithms that help users to charge their EVs more sustainably. As a first step, we focused on times during which only low emissions are required to produce the necessary electricity.   Our AI-powered algorithms draw on data such as energy generation, historical weather conditions and user travel distance, and consider the CO2 emissions factors of the different energy sources. Based on this data, the algorithms can predict the available energy mix in the grid and calculate optimal charging windows in periods with high renewable energy generation.   The Chargify project is another excellent example of how we’re using AI to improve the user experience and contribute to a sustainable future. Not only that, but it’s also another fantastic project to come from our Digital Campus network, which brings together excellence from academia, industry and associations to promote innovation and learning. Find here the Open Source Code: https://lnkd.in/efUeWwbB #PorscheDigital #PorscheDigitalCampus #Chargify #SustainableCharging #OpenSource

Students: want to join us on a digital journey and shape the future of the automotive industry? 💫 With the Porsche Digital Campus Challenge, we’re looking for digital enthusiasts excited to develop diverse solutions:   🤝 Customer Relations Hub: How can we design a journey for Porsche customers in a world of digital luxury and AI? 😍 Customer portfolio: How can we emotionalize the Porsche buying experience for digital natives and a mobile-first approach? 🧠 Artificial intelligence: How can we fine-tune an existing word-embedding model to Porsche and our customers?   Team up with your fellow students, apply for one of our challenges and get one step closer to a unique experience! Guided by mentors from Porsche AG and Porsche Digital, you’ll gain valuable insights and glimpses into our company, and receive a certificate at the end.   So, what are you waiting for? Follow the link below to find out more and submit your application now! Submissions close on September 11, 2024.   📌 https://lnkd.in/ei4yAE4u Consumption Data: Macan 4 (WLTP): Electrical consumption combined: 21.1 – 17.9 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; Status 08/2024

At Porsche Digital, it’s our mission to create exciting products and services that enrich the digital lives of our customers. For our experts in Palo Alto and Atlanta, that means developing advanced digital solutions for the North American market.   But of course, as part of the technology and digital unit of Porsche AG, it’s also important for the teams at Porsche Digital US to have a strong understanding of our parent company. To test their knowledge, our colleagues recently took part in an exciting Porsche trivia competition!   With questions ranging from iconic Porsche models to racing history, the contest was designed as a fun way to deepen the appreciation of Porsche’s rich heritage and innovation. Not only that, but it also provided a great environment for team bonding among our US colleagues, with the chance to learn, connect and have fun together!

At Porsche Digital, we value the close collaboration between our offices in seven countries worldwide – not only from a business perspective, but also in an interpersonal way at internal events like the Digital Pit Stop.   Recently, a Digital Pit Stop evolved to cover the topic of agile working methods. Coordinated by Aisha Gazyakan, the event brought together colleagues from four Porsche Digital entities to share their insights.   💡 Rene Curth from Porsche Digital Barcelona highlighted the importance of considering the perspectives of others, through which agile transformation can become a key to success. 👫 Chang Ma from Porsche Digital China gave a glimpse into the benefits of agility in the People & Culture department and emphasized that agility is a cultural transformation. 🎯 Vedran Dunkić from Porsche Digital Croatia outlined the causes of inefficiency and offered best practices on how to increase focus and improve ways of working. 🤝 To round off the event, Kim Stieber from our Ludwigsburg office shared a selection of trends and examples of agility. He highlighted the importance of interaction between teams in an agile organization, as well as the need to break down silos.   The speakers left the audience with a lot of valuable insights and food for thought from their work, as well as great practical tips to put agility into action!

Over the past months, our tech experts have enjoyed supporting students at the Hochschule Heilbronn - Hochschule für Technik, Wirtschaft und Informatik on their course with Prof. Dr. Mahsa F. During the semester, the students worked in small groups to develop an app based on generative AI and open source large language models (LLMs). They began with a design thinking process and, after three months of hard work, finished with the implementation of a minimum viable product (MVP). Our colleagues Alice Chan and Timon Höfer mentored the students throughout the semester and attended the final presentation, where they discussed the solutions with the students. In addition, Alice spoke about Porsche Digital as a company, Lara Raisch shared insights into our innovation portfolio with a presentation on NFTs, and Ferdinand Henssler gave the students a tour of our office, where they had the chance to learn about new work.