Google Analytics 4 can be difficult and challenging at times as you constantly adjust in a highly dynamic business. Are you unsure if you're using it correctly? Here is where we come in! Our free GA4 Health Check will give your setup a quick review to ensure you're getting the most out of this powerful tool. We’ll dive into your property configuration, customizations, and marketing activation to give you clear, actionable insights. Afterwards, we’ll share a report highlighting key areas for improvement. Request your free GA4 audit here ⬇️ https://lnkd.in/egi_GkPp Want to chat in person? Stop by the TRKKN Helpdesk at this year’s Analytics Summit—we’d love to discuss your results face-to-face! If you don’t have a ticket yet, grab one here 🎫 https://lnkd.in/eD6kwX7k #analytics #data #ga4 #googleanalytics #google #analyticssummit #trkkn
TRKKN
Technologie, Information und Internet
Analytics, Marketing, and Cloud Technology
Info
Trakken ist Full-Service-Anbieter für alles um die Google Marketing Platform und Google Cloud Platform. Ein interdisziplinäres Experten-Team aus den Bereichen Digital Analytics, Conversion Optimierung, Data Science, Marketing Technology und Cloud Technology setzt zentrale Marketing Use Cases um - von Tool Implementierungen und Automatisierungen hin zur Prediction und Personalisierung.
- Website
-
http://trkkn.com
Externer Link zu TRKKN
- Branche
- Technologie, Information und Internet
- Größe
- 201–500 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Einzelunternehmen (Gewerbe, Freiberufler etc.)
- Gegründet
- 2008
- Spezialgebiete
- Digital Analytics, Conversion Optimization, Consulting, DoubleClick, TrakkBoard, Data Science, Training, Google Marketing Platform, Search Ads 360, Display & Video 360, Tag Manager 360, Analytics 360, Tech & Data Strategy, Google Cloud, GenAI, Machine Learning, Data Privacy, GDPR, Cookieless Future, Looker Studio, Durable Data & Measurement, BigQuery, Advanced Analytics & AI und Cloud Engineering
Orte
Beschäftigte von TRKKN
Updates
-
To everyone just back from vacation—we’ve extended the Summer Sale on Analytics Summit tickets! Get 15% off until September 6. Don’t miss out—grab your ticket now, and we’ll see you in Hamburg 🙌
Welcome back to everyone returning from vacation—we’ve extended our Summer Sale so you can still grab your conference ticket at 15% off until Friday, September 6, 2024. That brings your total to just €509.15 (plus VAT) instead of €599. If data and tech are your thing, the Analytics Summit is where you want to be. From server-side GTM to privacy-first marketing strategies, preparing for a cookieless future, or exploring the latest in GenAI, this event has it all. Don’t miss out! Use this code to secure your discount: as2024_summerspecial_15 (the discount code can be used for both—Regular Conference Tickets or Combi Tickets) Join us in Hamburg and get your ticket here 👇 https://lnkd.in/eYEzPzwY We’re really looking forward to seeing you in October! Until then, enjoy the rest of your summer 🏖️! #analytics #data #summerbreak #dataprivacy #gdpr #sgtm #ga4 #googlecloud #gmp #google #genai #analyticssummit2024 #trkkn
-
-
Ever wondered how tagging and AI are connected 🤖? Then you should not miss the second episode of our new webinar series, “Unlocking AI With GMP and Google Cloud.” We’ll be diving deeper into how AI can revolutionize your digital strategy. Join us next Wednesday as we partner with Google to explore the benefits of server-side tagging (sGTM). Our expert speakers—James Sexton from Google, Ollie McNaught-Reynolds, Olivier Somsay, and El Kanagavel from TRKKN UK—will walk you through the advantages of migrating to server-side tagging. You’ll learn how it can improve security by processing tags on your server, give you more control over tag management, and enhance page performance. We’ll also introduce you to the Conversions API for seamless social platform integration and Pantheon, a cutting-edge solution for advanced marketing with sGTM. 📅 Wednesday, August 21, 2024 🕤 9:30 am BST // 10:30 am CEST 🎯 Marketers, CMOs, CTOs, Business Owners, and anyone eager to elevate their marketing with AI Register for free here ⬇️ https://lnkd.in/e24QTJcf Can’t wait to see you there! #analytics #data #google #gmp #googlecloud #ai #sgtm #ga4 #vertexai #valuebasedbidding #adtechnology #trkknuk #trkkn
-
-
TRKKN hat dies direkt geteilt
What does tagging have to do with AI? 🤖 Server-side tagging strengthens your digital data capture, and creates new pipelines for first-party, AI activation, bringing your tracking into the AI age. Join us for Episode 2 in TRKKN's Unlocking AI webinar series, and learn all about the many benefits of sGTM! Delighted to be joined by James Sexton at Google too, an Ad Solutions Architect and expert on using sGTM for fantastic marketing results. ⏰ 9:30 AM (BST) 📅 Wednesday 21st August 🔗 https://lnkd.in/evCRvtPr #digital #marketing #ai #sGTM #GTM #TRKKN #GoogleMarketingPlatform #GoogleCloud
-
-
Privacy and Performance CAN be a perfect match 🫶! Google’s latest Think with Google article highlights how companies are finding the sweet spot between privacy and performance. Our client, BUTLERS GmbH & Co.KG, is a prime example of this balance. By teaming up with us to streamline their data tracking, they implemented a unified Google Tag Manager (GTM) setup with global site tags. As a result, Butlers has tripled its data tracking speed, boosted conversions by 28%, and improved overall conversion rates by 19%. GTM’s flexibility allowed BUTLERS to manage and update their tracking effortlessly, enhancing both data quality and campaign performance. This success story is a testament to how innovative tools and agile strategies can drive impressive results while keeping privacy top of mind. Click here to access the full insights (article available in German only) ⬇️ https://lnkd.in/eJgRUYv5 Kudos to Vera A. and the entire BUTLERS GmbH & Co.KG team for setting the standard in smart, privacy-conscious data practices! Big shoutout also to Irene Monés Ruiz and everyone else who played a key role in BUTLERS success story 🎉! #analytics #data #dataprivacy #sgtm #ga4 #google #butlers #casestudy #trkkn
-
-
📢 Last call 📢! Be there as we kick off our brand new webinar series, "Unlocking AI With Google Marketing Platform and Google Cloud". Join us this Wednesday for the first episode and get the inside scoop on the latest in AI. We’re excited to partner with Google to host a four-part series that will uncover the huge potential of AI. Through real-world success stories and practical strategies, you’ll learn how to leverage Google Analytics 4, sGTM, Vertex AI, and Value-Based Bidding to revolutionize your digital marketing efforts. Starting an AI strategy can be daunting, but we’re here to help. In our first episode, our dear speakers Alice Crawley and Adam Taylor from Google, along with Ollie McNaught-Reynolds and El Kanagavel from TRKKN UK, will guide you through building a strong measurement foundation. Discover the importance of first-party data and explore advanced solutions like GA4, Consent Mode, and Enhanced Conversions for gathering valuable insights. 📅 Date: Wednesday, August 7, 2024 🕤 Time: 9:30-10:15 am BST 🎯 Who should attend: Marketeers, CMOs, CTOs, Business Owners, and anyone keen to transform their marketing with AI Register for free! https://lnkd.in/e24QTJcf We can’t wait to see you there! #analytics #data #google #gmp #googlecloud #ai #sgtm #ga4 #vertexai #valuebasedbidding #adtechnology #trkknuk #trkkn
-
-
TRKKN Germany has a new Managing Director—congratulations, Hannes Carl Meyer ✨✨✨!! Starting today, Hannes will be our new Managing Director TRKKN Germany and Director Business Development EMEA. Over the past two years, he has been a key part of our team, leading initiatives in Sales, Account Management, and Tech & Data Strategy. His dedication and passion for his colleagues and our culture have been truly inspiring. In his new role, Hannes will continue focusing on business development for Germany and also for the EMEA region. Additionally, he's taking on a broader responsibility by overseeing the overall business strategy, working closely with Max-Philipp Deitmer and several other leaders. With Hannes taking on a new role, Peter Kuhlmann will be stepping down as Managing Director of TRKKN and leaving the TRKKN board. Together with Max, Peter took the helm at TRKKN two and a half years ago and played a crucial role in transforming the company into a global entity with operations across EMEA, APAC, and NA. We are extremely grateful to Peter for his expertise and experience, which have been instrumental in shaping TRKKN into what it represents today: Innovation, a "Data or it didn't happen" mindset, a strong commitment to the "One Google'' philosophy, and a focus on people and culture. Thank you, Peter, for all your dedication❤️! Hannes, we’re super happy to have you onboard, your experience in MarTech has been pivotal in driving TRKKN’s growth across the EMEA region. What truly sets you apart, though, is your dedication as a true TRKKie—always uplifting your team and preserving our unique TRKKN culture. Congratulations on your well-deserved promotion 🥳! #leadership #trkknmanagement #teamculture #promotion #trkkn
-
-
If you’re not yet tired of reading about cookies 🙈, here's an insightful read from Campaign Canada that we highly recommend for those looking to prepare for a world without them. Because it's on the horizon, that’s for sure! We’re especially proud that our own Arden Tucker, Senior Director & Solutions Consultant at TRKKN, was featured in the article 🎊! Arden highlights the importance of a privacy-first approach in tech and marketing. She also notes that while third-party cookies won't vanish overnight, they are slowly being phased out. Advertisers are encouraged to start moving away from cookie-dependent strategies since most browsers are already limiting their use. "The writing's on the wall: user privacy is taking center stage," she says. "Advertisers need to focus on durable measurement techniques, utilize AI-powered solutions, and invest in advanced first-party data strategies." Click here if you want to read the full article ⬇️ https://lnkd.in/eNd7qcWi Thank you Campaign Canada for featuring us! #analytics #data #durablemeasurement #thirdpartycookies #1stpartydata #dataprivacy #campaigncanada #trkkncanada #trkkn
-
After all the buzz about cookies last week, Google’s latest Think with Google article is a must-read on the importance of investing in privacy-focused efforts. And guess what? Our very own Alejandro Marruedo is featured in it 🥰! As AI brings in a new era of predictive data measurement, it’s clear that traditional methods for assessing ad performance need an update. The article dives into key questions marketers are asking, like: How can I build a strong first-party data foundation? What measurement tools should I be using? And how can predictive AI boost ad performance? Alejandro, Digital Analytics Consultant at TRKKN, shared insights from our work with bonprix. Alejandro and the TRKKN team helped Bonprix transform their ad measurement with AI and predictive analytics. By integrating first-party data into Google Analytics 4 and bigquery, they developed an agile system that provides accurate predictions like purchase probability and customer lifetime value, without focusing on individual users. This approach not only maintains data integrity but also allows for effective audience clustering. In light of Google Chrome’s recent announcement on remaining for third-party cookies for now, this article underscores the importance of reducing reliance on third-party cookies. It's crucial for advertisers to keep investing in modern, privacy-centric marketing solutions and embrace new technologies. The industry is moving forward, and we should too! A huge shoutout to Alejandro Marruedo, Igor Smirnov, Balázs Gyöngyösi, Annika Behncke, and everyone else who made this project a success 🎉!! And a big thank you to Alexander Krull and the entire bonprix team for your trust and collaboration. And last but not least, thank you Think with Google for featuring us ❤️! Read the full article here: https://lnkd.in/eb94Czrm #analytics #data #futureofmeasurement #ga4 #ai #1stpartydata #dataprivacy #google #thinkwithgoogle #bonprix #successstories #trkkn
How to harness ad measurement’s predictive future, powered by AI
thinkwithgoogle.com
-
Ever wonder which campaigns drive the most conversions or how users navigate your site 🤔? Understanding user journeys and attribution models is crucial! Join us for a 60-minute seminar hosted by OMR Education, where our analytics experts Melinda Seitinger and Eva Schweinefuss will share valuable insights on using Google Analytics 4 to measure and optimize your marketing impact. What you can expect: 💡 Getting Started with Analysis: Learn how to identify which marketing strategies are working and which need adjustments. This foundational step is crucial for refining your tactics and maximizing results. 💡 Attribution Models in GA4: Dive into the various attribution models available in GA4. Discover how these models distribute credit across different touchpoints in the customer journey, and learn how to use this information to enhance your marketing strategies. 💡 User, Session, Conversion: Get a deep dive into analyzing user journeys by exploring user, session, and conversion data. This will provide a comprehensive understanding of customer interactions and highlight areas for improvement. Sign up for free and learn how you can enhance your marketing strategies. Please note that this seminar will be held in German only. https://lnkd.in/e_FJJ5Hh Looking forward to seeing you there, and thank you OMR Education for having us! #analytics #data #ga4 #userjourney #seminar #omreducation #analyticsinsights #trkkn
-