“𝗧𝗲𝗰𝗵 𝗦𝗵𝗼𝘄𝗱𝗼𝘄𝗻: 𝗥𝗧𝗟 𝗗𝗲𝘂𝘁𝘀𝗰𝗵𝗹𝗮𝗻𝗱 𝗮𝗻𝗱 𝗣𝗿𝗼𝗦𝗶𝗲𝗯𝗲𝗻𝗦𝗮𝘁.𝟭 𝘁𝗮𝗸𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗨𝗦 𝘁𝗲𝗰𝗵 𝗴𝗶𝗮𝗻𝘁𝘀” 📢 Join us on September 19th at DMEXCO - Digital Marketing Expo & Conference, as our Managing Director Ricarda Jebsen and Ad Alliance Managing Director Frank Vogel, discuss our joint AdTech initiative and its transformative impact on #Europe's media landscape and digital advertising market. Catch them on the 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐒𝐭𝐚𝐠𝐞 𝐚𝐭 1:50 𝐩.𝐦.💫 🚀#AdTechMadeInEurope is our answer to the dominance of US tech titans— aiming to reclaim influence with innovative, homegrown solutions. A compact overview of our appearance at the DMEXCO is also available on the Seven.One Entertainment Group landing page: 👉 https://lnkd.in/dX5nw-Wm
Virtual Minds
Werbedienstleistungen
Freiburg im Breisgau, Baden-Württemberg 2.352 Follower:innen
We are Virtual Minds. Excellence in Adtech. Made in Europe.
Info
Seit über 20 Jahren steht Virtual Minds für Premium Adtech made in Europe. Die Digital- und Mediatechnologiemarken von Virtual Minds – Adition (Enterprise-Marketing-Plattform und Adserving), Active Agent (Omnichannel-DSP), The Adex (Data-Management-Plattform und Cross-Device-Medialösungen), Yieldlab (Omnichannel-SSP) und der Virtual Minds Media Manager (Realtime Playout klassischer linearer Medieninventare) – gehören zu den europäischen und internationalen Top-Playern in ihren jeweiligen Segmenten und bilden gemeinsam das führende europäische modulare Full-Stack-Angebot für den digitalen Werbemarkt. Zu den internationalen Kunden von Virtual Minds zählen große Verlags- und TV-Häuser und ihre Vermarktungsunits, Agenturgruppen sowie zahlreiche Top-Werbungtreibende. Die Virtual Minds GmbH ist eine 100%-ige Tochter der ProSiebenSat.1 Media SE. Impressum: https://virtualminds.de/impressum/
- Website
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http://www.virtualminds.de
Externer Link zu Virtual Minds
- Branche
- Werbedienstleistungen
- Größe
- 201–500 Beschäftigte
- Hauptsitz
- Freiburg im Breisgau, Baden-Württemberg
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 2001
- Spezialgebiete
- AdTechnology, Programmatic und SAAS
Orte
Beschäftigte von Virtual Minds
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Harjeet Khokher
Seasoned Cyber Security Expert with Proven Leadership: Safeguarding Organizations from Threats, Driving Innovation, and Ensuring Digital Resilience
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Branislava Papic
VP Technology at Virtual Minds
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Thomas Weitzer
ADITION Adserving und Active Agent DSP @ Virtual Minds
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Mariela Verónica Malanij
EN<>SP Sworn Translator & Office Manager
Updates
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🍪 Cookie Crumbles: Google's U-Turn & The Rise of Contextual Targeting 🚀 In a surprising move, Google has backtracked on phasing out third-party cookies. But here's the kicker: relying solely on cookies is a risky game in this ever-changing digital landscape. Enter contextual targeting – the not-so-new kid on the block that's making waves! 🌊 ✨ Why it matters: - AI-powered precision - Cookie-free audience reach - Future-proof marketing strategy 🤔 Feeling overwhelmed by options? We've got you covered! Join our exclusive webinar series to hear from our top contextual targeting partners: 📅 Sept 4 & Sept 11, 2024 🕛 12:00-12:45 PM 📢 Part 2 of our series featuring: ➡️ Julie Walther, Qwarry ➡️ Susan-Christin Hengst, Semasio ➡️ Markus Pins, ablida GmbH 📢 Moderated by our VP Account Management Marc Krückemeier! #DigitalMarketing #ContextualTargeting #AdTech #WebinarSeries #pt2
Virtual Minds Contextual Advertising Elevator Pitch Pt. 2
www.linkedin.com
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🍪 Cookie Crumbles: Google's U-Turn & The Rise of Contextual Targeting 🚀 In a surprising move, Google has backtracked on phasing out third-party cookies. But here's the kicker: relying solely on cookies is a risky game in this ever-changing digital landscape. Enter contextual targeting – the not-so-new kid on the block that's making waves! 🌊 ✨ Why it matters: - AI-powered precision - Cookie-free audience reach - Future-proof marketing strategy 🤔 Feeling overwhelmed by options? We've got you covered! Join our exclusive webinar series to hear from our top contextual targeting partners: 📅 Sept 4 & Sept 11, 2024 🕛 12:00-12:45 PM 📢 Part 1 of our series featuring: ➡️ Martina Feuring, OS Data Solutions ➡️ Prof. Dr. Joost van Treeck, CRONBACH | data-driven relevance ➡️ Michael Böcher, hyScore.io GmbH ➡️ Simon Kamps, emetriq 📢 Moderated by our VP Account Management Marc Krückemeier! #DigitalMarketing #ContextualTargeting #AdTech #WebinarSeries
Virtual Minds Contextual Advertising Elevator Pitch Pt. 1
www.linkedin.com
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𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 ... ?! ... that our Yieldlab SSP is already able to process and pass on any Extended Identifier (except those that require special treatment, e.g. encryption/decryption)? At the same time, Yieldlab offers its publishers control over who can receive these IDs. The Extended Identifier can also be easily and dynamically passed with the ad request in the ids parameter. #anyid
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We're delighted that our vision for the transformation of TV advertising has been successfully realised in Austria.📺
🚀 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐨𝐧 𝐎𝐮𝐫 MAD//FEST 𝐏𝐫𝐨𝐦𝐢𝐬𝐞! Excited to share that we've followed through on our vision to reshape TV advertising. Austrian broadcasters are now leveraging Virtual Minds' Media Manager for dynamic, real-time commercial break optimization! Missed the big news? Catch the details in our press release 👉 https://lnkd.in/eGV6jx-k
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𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 MAD//FEST 𝐩𝐚𝐧𝐞𝐥! Thrilled to have Marius Leichte unveil our bold plans for the future in partnership with RTL Group / smartclip. We’re diving deep into the dynamic landscape of linear and connected TV in the UK, and there’s much more to come! Stay tuned as we continue to revolutionise broadcasting together. #ConvergentTV #FutureOfTV #ProgrammaticTV
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🔎We're on the lookout for a passionate 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 (𝗳/𝗺/𝗱) to join our product team and help us take our product area within Active Agent DSP to the next level. 🚀You will be responsible for the entire life cycle of your products - from brainstorming, prioritisation and implementation through to operational management. If this opportunity aligns with your professional goals, we'd love to hear from you! Just head over to our careers page and send us your application 👉 https://lnkd.in/efdnYiBx or get in contact with Maria Tsormpatzoglou
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Virtual Minds hat dies direkt geteilt
Die Arbeitsgemeinschaft TELETEST (AGTT), TV-Insight und Virtual Minds vereinbaren eine strategische Partnerschaft zum Einsatz des Media Manager. Teletest 2.0 und der Media Manager sind die Basis für die Live-Optimierung der linearen TV-Werbeblöcke - "TV-LOAD".
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Breaking news in the world of TV advertising! A consortium of leading Austrian broadcasters and marketers including ATV Privat TV GmbH & Co KG, IP Österreich GmbH (RTL Deutschland), ORF, ORF-Enterprise, Goldbach Austria GmbH, ServusTV and ProSiebenSat.1 PULS 4 GmbH 4 have joined forces to revolutionise the industry. By adopting Virtual Minds' Media Manager, they're paving the way for dynamic, real-time commercial break optimisation in linear TV. This groundbreaking move marks a significant departure from traditional, static planning methods. Get ready for more efficient, targeted and impactful TV advertising! 📺📈 Read more in our press release 👉 https://lnkd.in/eGV6jx-k Thomas Peruzzi Thomas Gruber Sebastian Hinterstoisser
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Efficiency meets emotion: Programmatic conquers live events💫. At the upcoming Admanagerforum Summer Summit in Munich, Jeannine Strauss (Technical Solutions Consultant, d-force), Julia Grabsch (Consultant Platform Solutions, Virtual Minds) and Marc Krückemeier (VP Account Management, Virtual Minds) will talk about how you can effortlessly reach your target group on-site at major events and how easy programmatic booking is. 🎯 Hear first-hand how you can use events specifically for your marketing - with minimal effort. Find out more about our panel and the Summer Summit here 👉 https://lnkd.in/dv7WuP7d
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