Virtual Minds

Yesterday, Thomas Peruzzi had the opportunity to share our adtech expertise with the students in the Master's course on Managing Digital Media at the Institut für Digitales Management und Neue Medien. 🤓 We had a great time and thank you for the invitation. Until next time 💫

Technological innovations are the driving force behind our success. 🤖 In our new blog post, we are therefore focussing on a particular technological combination: artificial intelligence and machine learning. In the interview, Senior Product Manager Max Deyerl explains the role that AI-supported forecasting models play in the success of advertising campaigns, how they can prevent ad fraud and how we at Virtual Minds utilize the combined power of AI and machine learning. 👉🏼 You can find the complete article here https://lnkd.in/gMjBnydD

𝑴𝑨𝑫//𝑭𝒆𝒔𝒕 𝑳𝒐𝒏𝒅𝒐𝒏: 𝑾𝒉𝒆𝒓𝒆 𝑻𝑽 𝑮𝒆𝒕𝒔 𝑯𝒚𝒃𝒓𝒊𝒅 𝒂𝒏𝒅 𝑭𝒓𝒊𝒆𝒏𝒅𝒔𝒉𝒊𝒑𝒔 𝑺𝒕𝒂𝒚 𝑳𝒊𝒏𝒆𝒂𝒓! 📺🤝 Just wrapped up an electrifying first day at #MADFestLondon, and boy, was it MAD in the best way possible! 🎭🎉 Our Sr. Manager International Business Development, Marius Leichte took center stage (quite literally) on the Digi Ads panel, tackling the hot topic: "NAVIGATING THE HYBRID TV LANDSCAPE: BALANCING LINEAR AND CONNECTED TV IN THE UK" with Rhys McLachlan (ITV), Sebastian Busse (RTL AdAlliance) & Bianca Best (Publicis Media). Key takeaways: ✅Linear TV isn't dead; it is an will be a crucial part in TV advertising now and tomorrow. ✅The UK audience is as diverse as British weather - your ad strategy should be too! ✅Balancing act? More like juggling while riding a unicycle. But hey, that's why we love this industry!   Also a big thanks to our friends RTL AdAlliance, for the invitation to the RTL VIP Terrace. #AdtechMadeInEurope As we navigate this brave new world of hybrid TV, one thing's for sure - the only thing linear about our industry is the line at the coffee station during breaks! ☕ Huge thanks to the MAD//FEST team for putting together an event more engaging than a TV series finale. Can't wait to see what the next days will bring. #VirtualMinds #AdTech #HybridTV #ConnectedTV #ProgrammaticTV Hossein Houssaini Michel Juvillier Dirk von Borstel

After Cannes there is MAD//Fest in London 🇬🇧! Our crew will be on site the next days. So ping us if you would like to chat with us in person and (maybe) share some pints. Dirk von Borstel, Michael Schöning, Hossein Houssaini, Michel Juvillier 📢 We will also be on the DigiAds Stage on Tuesday, 2 July 2024, 4:55 pm. Don't miss our inspiring panel on the topic of „NAVIGATING THE HYBRID TV LANDSCAPE: BALANCING LINEAR AND CONNECTED TV IN THE UK“ ➡️Moderator: 🧠 Bianca Best, Publicis Media ➡️Panelists: 🧠 Marius Leichte, Virtual Minds 🧠 Rhys McLachlan, ITV 🧠 Sebastian Busse, RTL AdAlliance #FutureofTV #ConnectedTV #ProgrammaticTV #ConvergenceTV #Programmatic #AdtechMadeinEurope

In February this year, the IAB Tech Lab published an analysis of the Google Privacy Sandbox following a lengthy review. The Task Force undertook a thorough process to identify and evaluate 44 critical advertising use cases and identified serious issues with the proposed Protected Audience APIs, which attracted media attention and a significant amount of feedback. As a result, a number of updates have been made to the final draft (which can be found here 👉 https://lnkd.in/eiz8VG8S), released yesterday.   "The main concerns about the IAB Techlab's Google Privacy Sandbox concept are still valid, even after a long and intensive discussion. It will be interesting to see how things develop. We look forward to working with all stakeholders to enable a positive transition to a post-3rd-party cookie world," stated adtech expert Thomas Peruzzi.   Check out our updated overview here👇

✨ Another #CannesLions Recap? Yes. Our Highlights at RTL Beach! 🌞🍷   We are proud to share that as an truly #european #adtech company, we experienced a great week at the RTL Beach during Cannes Lions, thanks to our amazing friends at RTL AdAlliance. It's kinda crazy because we are part of the Seven.One Entertainment Group. But thanks to our tech partnership with smartclip (#AdtechMadeInEurope), the apparently impossible was made possible! From an inspiring FireSide chat on the beach (moderated by the fabulous Louise Ekland) 🏖️ to an exclusive wine tasting with broadcaster friends across europe🍇 and a brilliant networking press breakfast with press representatives from France, UK & Germany 🥐 – the week was filled with highlights and invaluable connections. 🎥 Check out our recap video and immerse yourself in the unique Cannes atmosphere! A big thank you to everyone involved and here's to many more memorable moments together! 🚀 Only to mention a few (a complete list would be way too long): ➡️ Ricarda Jebsen ➡️ Anna Lena Schenk ➡️ Dirk von Borstel ➡️ Thomas Peruzzi ➡️ Michael Schöning ➡️ Marius Leichte ➡️ Michel Juvillier ➡️ Hossein Houssaini ➡️ Michael Schleusner ➡️ Nadja Elias ➡️ Kathrin Müller ➡️ Carine Jean-Jean ➡️ Dr. Oliver Vesper ➡️ Stephane Coruble ➡️ Marina Kunthea ➡️ Frank Vogel ➡️ Guillaume Belmas ➡️ ... and many more

𝗙𝗮𝗻𝗰𝘆 𝗮 𝗻𝗲𝘄 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗵𝗮𝘁 𝗶𝘀 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝘂𝗻𝗶𝗾𝘂𝗲 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁? In cooperation with the Austrian top marketer ProSiebenSat.1 PULS 4 GmbH, we have developed a future-oriented model that optimizes campaigns in terms of target group targeting in a new way. The newly developed waterfall targeting stands out thanks to 💥socio-demographic targeting, which uses the most reliable user data available in a three-stage model 💥 hard login data from the Group's own registration tool 7Pass 💥 an "any ID" approach for the use of external identifiers and proven contextual targeting options 💥 online, mobile and CTV inventories from the SevenOne Interactive Network   You can find the German press release here 👉 https://lnkd.in/ePb8tjUd

Cannes was an amazing experience for my first time there! ✨ Highlights for me included meeting new, exciting people in the industry and deepening existing relationships, especially at the Virtual Minds wine tasting. One of my personal favorites was enjoying the public viewing of the German game at the fantastic RTL AdAlliance beach. I also couldn't resist a quick dip in the Mediterranean Sea. Michel Juvillier and Hossein Houssaini thank you for taking on this Cannes rookie 😉. A special thanks for the collaboration so far and the exciting projects to come.

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🌞🌴 What a time we had at the Cannes Lions International Festival of Creativity this year! From inspiring sessions to connecting with brilliant minds, our team had an unforgettable experience. One highlight that stands out? Our incredible three country wine tasting adventure at the impressive RTL AdAlliance RTL Beach! 🍷🌊 The sun, the sand, and a selection of the finest wines from Austria, Germany and France created the perfect setting for networking and relaxation. It was a wonderful blend of business and pleasure, reminding us why Cannes Lions is the pinnacle of creativity and innovation in the advertising world. #AdTechMadeInEurope Here's to more moments of inspiration and connection! Until next year, Cannes! 🚀🥂 Again thanks for these wonderful photos @ Raimar von Wienskowski! #CannesLions #WineTasting #RTLBeach #ConnectedTV #ProgrammaticTV #BigScreen #Advertising smartclip Dirk von Borstel Thomas Peruzzi Ricarda Jebsen Marius Leichte Anna Lena Schenk Michael Schleusner Michael Schöning MICHEL JUVILLIER Hossein Houssaini