BOGNER

FIRE+ICE and Volkswagen reignite the iconic FIRE+ICE legacy with the ID.3 GTX FIRE+ICE   FIRE+ICE proudly teams up with Volkswagen to unveil the ID.3 GTX FIRE+ICE at the ID. gathering in Locarno. Inspired by the iconic 90s Golf 2 Fire and Ice, this all-electric model blends striking design with modern innovation. The asymmetrical Flaming Red and Ice Blue color scheme, paired with the Electric Violet Pearl finish, evokes the original’s bold style. Inside, FIRE+ICE-inspired materials and details bring fashion and performance together, continuing the legacy into the electric era.   This partnership perfectly aligns with the BOGNER FIRE+ICE brand identity, which has embodied the exciting contrast between performance and lifestyle, tradition and pioneering spirit for 35 years.    At the heart of this collaboration is the community spirit, allowing FIRE+ICE to excite long-time fans and attract new audiences to this exceptional brand. #FIREANDICE #Volkswagen #ID3GTX

BOGNER proudly hosted an unforgettable evening with one of the world's top golfers and our esteemed Ambassador, Bernhard Langer.   Held at the BOGNER Headoffice, yesterday’s event featured an engaging panel talk where Bernhard Langer shared insights from his illustrious golf career and introduced his newly launched BOGNER x Bernhard Langer "Masterclass" Capsule. Despite his busy schedule at the BMW International Open, Bernhard joined us for an evening of food, drinks, and inspiring conversations, making it a night to remember. #BOGNER #BernhardLanger #Golf #sportsfashion

Game, set, match! BOGNER as a main sponsor at the 2nd WorldChanger Tennis Tournament! 🎾 We were proud to support this year's inspiring WorldChanger Tennis Tournament in collaboration with the Alexander Zverev Foundation. Set against the breathtaking backdrop of the 5-star Bio-Hotel Stanglwirt, renowned athletes and celebrities united to make a positive impact. This year's event was a huge success, raising 100,000€ for the Alexander Zverev Foundation to support children suffering from diabetes (type 1). #WorldChanger #AlexanderZverevFoundation #BOGNER

BOGNER x OMR - On May 8th, e-commerce optimization specialists LEAP Digital Marketing GmbH hosted an insightful session on boosting digital success. Benjamin Messner, E-Commerce Director at BOGNER, and Nils Eisenhauer, Expert Lead and Team Manager at LEAP, discussed the importance of psychological, data-driven conversion optimization. They shared practical insights on implementing effective A/B testing, overcoming common challenges, and achieving significant conversion rate improvements. Thanks to all who joined us for an exciting Masterclass at OMR

FIRE+ICE x ESTER LEDECKA LAUNCH SECOND COLLECTION Discover once again the dynamic fusion of performance and style with FIRE+ICE's latest collaboration with multi-sport sensation Ester Ledecka! The FIRE+ICE "Super Heroine" Spring/Summer 2024 capsule is as energetic and inspiring as Ester herself: the exciting cartoon motifs on the styles tell the story of her adventures and life as part of the FIRE+ICE family.

BOGNER hosted the latest MeetUp of the K5 - Future Retail Conference last Thursday at its headquarters in Munich. The MeetUp brought together 90+ industry experts for a dynamic panel on 'Successfully unlocking Marketplaces for Heritage Brands.' After an insightful discussion between Daniel Michel, Commercial Director Marketplaces at Best Secret, and BOGNER E-Commerce Director Benjamin Messner, led by Verena Schlüpmann of K5, the attendees left inspired and connected. Thanks to all who joined us for an evening of networking at BOGNER HQ!

On Saturday, January 27th, BOGNER celebrated Alpine Luxury in Düsseldorf. BOGNER invited key accounts, trade press and best contacts of the brand to the showroom in Düsseldorf to present the upcoming Fall/Winter 2024 collection during the fashion days. Accompanied by elevated alpine inspired food and drinks the guests got together at the Alpine chalet and enjoyed an evening full of iconic products and loose elegance.

BOGNER X Viky Rader Studio LAUNCH CAPSULE COLLECTION Last week BOGNER announced its collaboration with fashion icon Viktoria Rader from Viky Rader Studio, celebrating their shared passion for luxury sports fashion with limited-edition capsule ski pieces. Launched on 10th January the collection features three luxurious styles in navy, off-white, sand, and pale blue, for a breathtaking ski and après-ski look: a first layer with exclusive BOGNER x Viky Rader Studio logo print, the iconic BOGNER stirrup pants with logo embroidery on the side and a loose elegant ski jacket.

BOGNER announces its first London concept store in collaboration with The Bergladen Group. Launched on 1st December the five-storey pop-up store, situated in the heart of Mayfair at 14 Dover Street, will offer personalisation, private shopping and exclusive access to collections only available through the BOGNER London store.

LOVESHACKFANCY AND BOGNER LAUNCH THIRD COLLABORATION Following two highly successful collaborations, BOGNER FIRE+ICE is pleased to announce its third consecutive capsule collection with LoveShackFancy. The newest collection featuring BOGNER FIRE+ICE's state-of-the-art technical performance wear pairs LoveShackFancy's newest floral prints and feminine shades for an elevated capsule that captures the energy, spirit, and opulence of French ski fashion in the 80s.   The newest capsule brings bold, bright florals like roses, ikats, and dreamy color palettes from LoveShackFancy's Resort 2024 collection to the outfitter's impeccably crafted outerwear. Ideal for on the mountain and après, the capsule features jackets, coats, leggings, fleeces, accessories, shoes, and more.