Info
Oliver is Board Advisor, Investor, and (Non-)Executive Director, driving sustainable…
Artikel von Oliver Busch
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Boldness now needs less bravery but more perspectives.
Boldness now needs less bravery but more perspectives.
Von Oliver Busch
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Growth Culture: Digital Readiness for European Ventures
Growth Culture: Digital Readiness for European Ventures
Von Oliver Busch
Aktivitäten
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Das passiert nicht alle Tage: Dr. Robert Habeck, Bundesminister für Wirtschaft und Klimaschutz, war zu Gast in unserem Headquarter. Worüber er…
Das passiert nicht alle Tage: Dr. Robert Habeck, Bundesminister für Wirtschaft und Klimaschutz, war zu Gast in unserem Headquarter. Worüber er…
Beliebt bei Oliver Busch
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Arbeiten wo andere Urlaub machen Das Geheimnis des Glücks ist, in einer Umgebung zu leben und zu arbeiten, die mich inspiriert. Schliesslich…
Arbeiten wo andere Urlaub machen Das Geheimnis des Glücks ist, in einer Umgebung zu leben und zu arbeiten, die mich inspiriert. Schliesslich…
Beliebt bei Oliver Busch
Berufserfahrung
Ausbildung
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Hochschule Düsseldorf (HSD) University of Applied Sciences
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Focus: Marketing + Communications. Thesis: Brand Building on the Web (very good). Student council.
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Activities and Societies: Student council + Advertising industry exchange program.
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Advanced English trainings during 3-month stay abroad, public school + private coach.
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Studies beside full-time work. Thesis: Product invention & marketing (very good, awarded)
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Ehrenamt
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Programmatic advertising board: Co-founder, chairman, member of the board
Bundesverband Digitale Wirtschaft (BVDW) e.V.
– 4 Jahre
Science and Technology
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Programmatic Creativity Lab: Co-founder, member of the board
Bundesverband Digitale Wirtschaft (BVDW) e.V.
– 2 Jahre
https://www.dropbox.com/s/k17zyvwqxd8q0h3/160818_Launch_Lab_ProgrammaticCreativity-HORIZONT.pdf
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Supporter
Children‘s Shelter Foundation, Thailand
–Heute 12 Jahre 6 Monate
Education
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Supporter
Ad Girls Club
–Heute 2 Jahre
Passionate believer in universal allyship for equal opportunity, fighting intersectional discrimination of any kind. Time to onboard and activate allies.
https://www.cherrypicker.de/2022/09/05/pressemitteilung-frauen-power-im-doppelpack-isabel-gabor-und-lisa-eppel-als-brave-hearts-2022-ausgezeichnet/ -
Veröffentlichungen
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Programmatic Advertising: CTV
PLAY VIDEO SUMMIT
"Neither Fish Nor Fowl: How to create Predictability for Advertisers’ fast growing CTV spend?“ (German)
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Effective Advisory Boards
THE LEADERSHIP PODCAST
#37 Make your Advisory Board your Powerhouse (German) How to be doomed for failure or set up for success, based on 5 factors: Purpose. People. Charter. Formats.
Andere Autor:innenVeröffentlichung anzeigen -
Programmatic Advertising: DOOH
DMEXCO
"Growing success, growing challenges? Quo vadis, DOOH?“
Andere Autor:innenVeröffentlichung anzeigen -
Marketing innovation
121WATT School for Digital Marketing & Innovation
(German) Recognizing + successfully implementing trends by focusing limited resources on the right developments.
Andere Autor:innenVeröffentlichung anzeigen -
Artificial Intelligence in Marketing
werben & verkaufen
(german summary) 60 years celebration of "Werben & Verkaufen" magazine, and we're looking to the future of marketing: At the panel discussion as part of the anniversary celebration, Marlene Ronstedt, Céline Flores Willers, Oliver Busch and Francisca Maass discussed trends and hypes around AI, Web3.0 and the question of how to still get attention today with W&V Editor-in-Chief Verena Gründel. (print: Franziska Mozart)
Andere Autor:innenVeröffentlichung anzeigen -
Adopting marketing innovation
The Marketing Transformation Podcast
(german) Erik Siekmann's renown Marketing Transformation Podcast no. 160 🚀 deals with "How to adapt #MarketingInnovation (faster)". The intertwined trends of #AI, #AR + #VR were perfect examples for the #BridgeBuilding approach: spanning a clarified prediction on technologies' #FutureImpact to immediately pragmatic & meaningful actions. Of course, this suspense curve invited to stop by with #AppleVisionPro impact on the ecosystem.
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Marketing Innovation: AI, AR, VR ... PR?
The New Commerce Podcast
(german) Marketing has always had to recognize innovation early, differentiate hypes from trends, grasp the long-term direction of development, and find very pragmatic steps forward - to learn what works, what positions, what scales. What creates competitive advantages.
Andere Autor:innenVeröffentlichung anzeigen -
The State of Programmatic: the CMO Agenda 2023+
AdTrader Conference
(german) The increasing dynamics of technical disruption keep even the most experienced marketing decision-makers on their toes: omni-channel, identities, incrementality? Media-mix-modeling takes over from multi-touch-attribution? AI-powered contextual/semantic analytics replaces behavioral profiles? At AdTrader's main day I discussed the now essential opportunities to create competitive advantages programmatically with 3 outstandingly renowned + diverse guests: Thuy-Ngan Trinh, MD & CMO at…
(german) The increasing dynamics of technical disruption keep even the most experienced marketing decision-makers on their toes: omni-channel, identities, incrementality? Media-mix-modeling takes over from multi-touch-attribution? AI-powered contextual/semantic analytics replaces behavioral profiles? At AdTrader's main day I discussed the now essential opportunities to create competitive advantages programmatically with 3 outstandingly renowned + diverse guests: Thuy-Ngan Trinh, MD & CMO at Incubator Project A Ventures. Jesh Sukhwani, Global Director Media + Data at Lenovo. Nora Kulling, VP Global Marketing with Spread Group.
Andere Autor:innenVeröffentlichung anzeigen -
d3con innovation award show
d3con conference 2023, Hamburg
(primarily german) For 12 years the d3con is the place for innovation in ad technology. Moderator Oliver Busch hosts 10 inspiring guests for fast-paced, innovative elevator pitches to win the audiences' vote for the innovation of the year.
Andere Autor:innenVeröffentlichung anzeigen -
“The Metaverse is coming.” | Rehearsal German Marketing Day 2022
Deutscher Marketing Verband
Recorded rehearsal of my #DMT22 international keynote “The Future of the Internet: The Metaverse is coming.”, including full Interview with Meta VP Brett Vogel in HORIZON World and with #1 author + forethinker Matthew Ball in HORIZON Venues.
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IT matters: Bridge to the Metaverse
Cannes Lions Germany (Werbeweischer)
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Metaverse behind the scenes
Meta EMEA Select 2022 (agency executives conference)
15 entertaining minutes full of product insights session on the Metaverse ... in the metaverse.
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Bridge to Metaverse Marketing ("Brücke ins Metaverse Marketing)
HORIZONT | Werbewirkungskongress
(german) No company has fuelled the hype about Web3 as much as Facebook with its renaming to Meta. But at the Advertising Effectiveness Summit, Meta manager Oliver Busch advocated a more sober view of the topic. It is not so much the technology that is important, but the view of the people and the brands.
Andere Autor:innenVeröffentlichung anzeigen -
The best agency competition: Ad Girls Club awarded Brave Hearts
HORIZONT
(german) The best agency competition: Ad Girls Club founders are awarded Brave Hearts 2022.
Nothing less than combating sexism in the advertising industry: that is the self-declared goal of the Ad Girls Clubs collective, which was founded in 2020 and published its manifesto in October 2021. The two founders behind it - Lisa Eppel and Isabel Gabor - have now been awarded the so-called Brave Hearts 2022 as part of "The best Agency" agency competition.Andere Autor:innenVeröffentlichung anzeigen -
Brands on the Metaverse
Absatzwirtschaft (2022, Nr. 6, p. 60-61)
(german) Marketing is always changing. But the metaverse marks the beginning of the most comprehensive and lasting change for people and brands since the advent of the internet.
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"Metaverse Marketing" | Executive Webinar Series
German Marketing Association (DMV)
Open to all 60 associated marketing associations and their 12.000 members across the region.
1. Seminar Day: 02.06. „Bridge to Metaverse”
2. Seminar Day: 23.06. „Opportunities in the Metaverse (Transformation)”
3. Seminar Day: 07.07. „Metaverse cases”
4. Seminar Day : 04.08. „AR as a bridge technology”Andere Autor:innenVeröffentlichung anzeigen -
360° interview on the Metaverse: Meinken X Busch
pilot @ OMR
How could the Metaverse be better explained than demonstrating it from within: join Pilot Media CEO Kristian Meinken & Oliver Busch in the office and at the beach for an entertaining 5 minute VR interview within Meta Workrooms.
Andere Autor:innenVeröffentlichung anzeigen -
Deloitte: "The Metaverse Starts with Me"
#OMR22 | Online Marketing Rockstars Conference
The Metaverse in full focus of Deloitte's stage at the OMR conference 2022
Andere Autor:innenVeröffentlichung anzeigen -
Bridge to the Metaverse | Keynote
Accenture | 2nd Intelligent Operations Day
(english) Accenture's client conference on the future technology, transformation and acceleration of intelligent operations in business. André Holhozinskyj, DACH Lead Accenture ASG: „Intelligent Operations are the fast lane to future-ready enterprises”
Andere Autor:innenVeröffentlichung anzeigen -
Chief Editor Talk "What does the Metaverse bring us?"
Werben & Verkaufen | Live Video Podcast
(german) The internet of the future is called Metaverse. In the livetalk we talk to experts who are already there: Oliver Busch from Meta, Josephine Greves from Dept, Isabelle Rogat from Thjnk and Mark Wächter from BVDW.
Andere Autor:innenVeröffentlichung anzeigen -
Sasserath+: "New perspectives on Meta"
"The Business Therapists" | Podcast series
Sasserath+ creates new perspectives for people, brands and organisations on identity, transformation, innovation, digitalisation and sustainability for a better future. In this podcast episode, they talk to Oliver Busch - Director DACH | Agencies & Ecosystem at Meta. So the topic was obvious: the transformation of the Facebook brand to Meta.
Andere Autor:innenVeröffentlichung anzeigen -
The Metaverse in the Metaverse | Podcast
New Commerce podcast by Mawave
(german) Perhaps the first podcast in the metaverse! And then the meta itself is about exactly that: "This metaverse". Well, if that's not the perfect prerequisite for exploring this inflationary topic.
Together with Oliver (Director DACH @ Meta), Jason dives deep into the controversial hype. What is the Metaverse? Why is it inevitably coming? How can I use the Metaverse as a company - In the future, but also already in the here and now?Andere Autor:innenVeröffentlichung anzeigen -
How the Metaverse will influence our future | Podcast
DMEXCO
(german) In the vision of the metaverse, reality and virtuality merge - with unimagined possibilities. Oliver Busch, Director DACH at Meta, explains what the metaverse is all about and its potential.
Andere Autor:innenVeröffentlichung anzeigen -
CEO talk: Metaversum, the (virtual) revolution
Kienbaum & DUP | Platform for Digitalization + Sustainability
(german) Mark Zuckerberg sees the metaverse as nothing less than the new evolutionary stage of the internet. But what does it mean when employees work together in virtual reality in the future? Will physical meetings be a thing of the past? And who will set the rules in the 3D world?
There is a gold-rush atmosphere: a fan of Snoop Dogg has spent 450,000 dollars to buy the property next to the rapper's mansion - in virtual reality (VR), mind you. How the metaverse will change working life…(german) Mark Zuckerberg sees the metaverse as nothing less than the new evolutionary stage of the internet. But what does it mean when employees work together in virtual reality in the future? Will physical meetings be a thing of the past? And who will set the rules in the 3D world?
There is a gold-rush atmosphere: a fan of Snoop Dogg has spent 450,000 dollars to buy the property next to the rapper's mansion - in virtual reality (VR), mind you. How the metaverse will change working life and society is discussed by Oliver Busch, Head of Agency & Ecosystem DACH at Meta, Christoph Fleischmann, founder and CEO of the VR start-up Arthur Technologies, and Thorsten Giersch, Editor-in-Chief of Kienbaum Consultants International, in a new episode of the videocast "CEO-TALK: #WePowerment".Andere Autor:innenVeröffentlichung anzeigen -
Journey to the future: AR, VR + AI. The Metaverse ecosystem and its impact on society.
think.speak.transform | leadership network
(english) What is virtuality? A brief journey through its origins, the hardware and software making it possible.
A world in transition: Let's discuss inclusivity, affordability, and accessibility. But also sustainability and the transformation in shopping, working, gaming, health, and education.
Metaverse and new economies: The birth of a new culture? From avatars to altered personalities to who (and what) rules this "parallel society": governance and the power of money.Andere Autor:innenVeröffentlichung anzeigen -
Together or alone: a question of value creation.
27. Austrian Media Days | ORF III, W24, HORIZONT live
(german) Moderated by Xenia Daum (styria digital one), Oliver Busch (Facebook), Petri Kokko (Google), Markus Plank (iab Austria) and Alberto Sanz de Lama (Herold) discussed the strategies of individual players and the effects on local markets. The panellists were unanimous that the corona pandemic has driven forward digitalisation - also in Austria. Nevertheless, Busch sees Austrian advertising as "still not very digital, let alone mobile, compared to the EU. And: when it comes to the…
(german) Moderated by Xenia Daum (styria digital one), Oliver Busch (Facebook), Petri Kokko (Google), Markus Plank (iab Austria) and Alberto Sanz de Lama (Herold) discussed the strategies of individual players and the effects on local markets. The panellists were unanimous that the corona pandemic has driven forward digitalisation - also in Austria. Nevertheless, Busch sees Austrian advertising as "still not very digital, let alone mobile, compared to the EU. And: when it comes to the discussion on value creation, he appeals for cooperation instead of "American platforms versus local platforms". (...)
Andere Autor:innenVeröffentlichung anzeigen -
Market Overview Realtime Advertising: The CMO Agenda 2017 Requires Guidance and Determination.
Realtime Advertising Kompass 2017 | BVDW (iab)
(german) Lead article in BVDW's (iab) annual Programmatic Advertising industry compendium for the DACH region.
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Cover story: Programmatic Creativity
Absatzwirtschaft
Programmatic advertising - everyone immediately associates this with technology, but guaranteed not with creative creation. But are creation and inanimate data really incompatible, or does their confrontation their confrontation through Programmatic Creation open up new opportunities?
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Mobile first marketing
Digital Day Conference 2016
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Programmatic Creativity: Concept & Best-Practice
eBusiness Lounge – IHK Hamburg & HSBA Hamburg School of Business Administration
Digital transformation is not an option in creation, but a necessity in order to survive in competition. When the media offer is becoming richer and richer, when every content competes with each other for the attention of consumers always, everywhere and on all devices, then advertising must now become smarter. Programmatic creativity is becoming a key competence for companies and agencies as well as employees and students who know how to use the dynamic for their success. After linking…
Digital transformation is not an option in creation, but a necessity in order to survive in competition. When the media offer is becoming richer and richer, when every content competes with each other for the attention of consumers always, everywhere and on all devices, then advertising must now become smarter. Programmatic creativity is becoming a key competence for companies and agencies as well as employees and students who know how to use the dynamic for their success. After linking technology and media, excellence in conception and creation is now on the CMOs' learning agenda for 2017.
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Display Ads: One in three digital advertising euros already flows into programmatic advertising
HORIZONT
(german) ... "With the rapid growth, the issues that advertisers, marketers and media agencies have to deal with are also changing. "Programmatic advertising is not entering calmer waters, it remains disruptive," says Oliver Busch, Deputy Chairman of the Programmatic Advertising Focus Group at the BVDW and Head of Agency at Facebook." ...
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Programmatic Advertising | The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Busch, editor)
Springer/Gabler
(english) ISBN:9783319250212, 3319250213. ebook Edition (2015), Hardcover Edition (2016), Paperback Edition (2018)
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers…(english) ISBN:9783319250212, 3319250213. ebook Edition (2015), Hardcover Edition (2016), Paperback Edition (2018)
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.Andere Autor:innenVeröffentlichung anzeigen -
The Programmatic Advertising Principle
in: Programmatic Advertising (Busch, editor) | Springer/Gabler (2016)
The editor's lead article in the first and most sold english book on Programmatic Advertising gives a full overview on the programmatic ecosystem including its components, connections, ways of working, cope and prediction.
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Fans + Share are not campaign success measures ("Fans + Shares sind kein Kampagnenziel")
Onlinemarketing.de
(german) Oliver Busch, Facebook, discusses the 6 crucial trends for 2015 in the RTA and explains what role Facebook and adblockers play in this.
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Realtime Advertising | Digitales Marketing in Echtzeit: Strategien, Konzepte und Perspektiven (Busch Hrsg.)
Springer/Gabler
(german) This basic work on real-time advertising explains in a practical and well-founded way what role automated real-time advertising plays in an orchestrated media mix and how it works from the ground up. Because: Realtime Advertising is as new, threatening and full of opportunities for marketing managers as Internet advertising was at the turn of the millennium, and even for many marketing and media experts it needs to be explained.
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The Real-Time-Advertising Principle ("Das Realtime-Advertising-Prinzip")
in: Realtime Advertising (Busch, Hrsg.) | Springer 2014
(german) It is well known that the innovation-loving digital marketing industry sees itself in a constant state of change and declares the search for "the next big thing" to be a permanent task, if not a business model in itself. But for years now, no other topic area has filled both the congresses' theme plans and their halls as sustainably as the data-driven automation of marketing. A closer look at the principles and goals of "real-time advertising" quickly reveals why this topic will…
(german) It is well known that the innovation-loving digital marketing industry sees itself in a constant state of change and declares the search for "the next big thing" to be a permanent task, if not a business model in itself. But for years now, no other topic area has filled both the congresses' theme plans and their halls as sustainably as the data-driven automation of marketing. A closer look at the principles and goals of "real-time advertising" quickly reveals why this topic will continue to captivate the cross-media creative and media industry for years to come - even if more and more at one's own desk than in the audience.
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Realtime Advertising in the year 2020. A controversial vision paper.
MediaMath / Spree7
(german) A statement that was almost threatened with the stake in 2013: "All media advertising will be part of the programmatic ecosystem by 2020". The thesis paper by the two programmatic pioneers Oliver Busch and Viktor Zawadzki shows the programmatic future of classic media genres such as outdoor advertising, TV, radio, dialogue advertising, print and POS in 2020 along their increasing digitalization.
Our forecast for Programmatic/Real-time Advertising in 2020 (written in 2012):…(german) A statement that was almost threatened with the stake in 2013: "All media advertising will be part of the programmatic ecosystem by 2020". The thesis paper by the two programmatic pioneers Oliver Busch and Viktor Zawadzki shows the programmatic future of classic media genres such as outdoor advertising, TV, radio, dialogue advertising, print and POS in 2020 along their increasing digitalization.
Our forecast for Programmatic/Real-time Advertising in 2020 (written in 2012):
"We firmly believe that we will soon witness a multi-year, sustainable rollout of the Real-time Advertising principle in traditional media types.
1. In outdoor advertising (digital Out-of-Home, dOoH), marketers are already deep in the process of making advertising spaces bookable in real-time. Time frame: a few months
2. In TV, Real-time Advertising is beginning to make its way into the domestic living room, based on the technology of Smart TVs and internet-capable set-top boxes. Time frame: 2 to 6 years
3. Radio will follow TV as its smaller sibling into automation with a slight delay, further driven by the ongoing development of digital web radio. Time frame: 3 to 6 years
4. However, dialogue advertising has the potential, through integration with media planning, to bring a quantum leap to data-driven marketing. Time frame: a few months
5. Print media will likely be the last to be reached by Real-time Advertising, but even here there are conceivable ways to dynamically enhance placement and content in daily newspapers and magazines. Time frame: 4 to 8 yearsAndere Autor:innenVeröffentlichung anzeigen -
REALTIME ADVERTISING KOMPASS
Bundesverband Digitale Wirtschaft (BVDW) e.V.
(german) "With Data Driven Advertising and Programmatic Buying & Selling, Realtime Advertising has arrived on the German market. Realtime advertising is a central success factor of the media business of the future and one of the most important advantages of digital channels in the competition for media budgets. But where there are opportunities, potentials and benefits, there are always challenges as well. In the new BVDW 'Realtime Advertising Compass', the Lab Realtime Advertising highlights…
(german) "With Data Driven Advertising and Programmatic Buying & Selling, Realtime Advertising has arrived on the German market. Realtime advertising is a central success factor of the media business of the future and one of the most important advantages of digital channels in the competition for media budgets. But where there are opportunities, potentials and benefits, there are always challenges as well. In the new BVDW 'Realtime Advertising Compass', the Lab Realtime Advertising highlights the most important developments around the topic. Finally, examples from corporate practice provide the reader with important impulses for active implementation in their own company," says BVDW President Matthias Ehrlich.
Andere Autor:innenVeröffentlichung anzeigen -
Realtime Advertising: A (R)Evolution in digital advertising industry ("Realtime Advertising: Eine (R)Evolution auf dem digitalen Werbemarkt")
in: Realtime Advertising Kompass 2013/2014 | BVDW (iab)
(german) Lead article in BVDW's (iab) first Programmatic Advertising industry compendium for the DACH region.
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Realtime Advertising | A discussion paper for advertisers, media and intermediaries
BVDW
(german) Whether it's the "second digital revolution" or just a marketing evolution, real-time advertising (RTA) will change the digital advertising market in all its facets and disciplines in the next five years. The parallel digitisation of once analogue media genres as well as the advancing fusion of digital media with advertising media creation and dialogue advertising increase both the importance and complexity of this development. For the first time in its existence, the young industry is…
(german) Whether it's the "second digital revolution" or just a marketing evolution, real-time advertising (RTA) will change the digital advertising market in all its facets and disciplines in the next five years. The parallel digitisation of once analogue media genres as well as the advancing fusion of digital media with advertising media creation and dialogue advertising increase both the importance and complexity of this development. For the first time in its existence, the young industry is confronted with progress that forces a fundamental rethinking - a situation that should be well known to "traditional" industries.
As the largest representative body of the digital economy, the Bundesverband Digitale Wirtschaft (BVDW) e.V. wants to actively accompany the automated trade of digital media and remove barriers that hinder development. To this end, the BVDW has founded the Lab Realtime Advertising, an interdisciplinary committee composed of members of the Online-Vermarkterkreis (OVK), the Fachgruppe Online-Mediaagenturen (FOMA) and the Fachgruppe Performance Marketing. In the Lab, the various market players come together to discuss the facets of the automated trade of digital media and to support the market-adequate development of the in Germany.
The discussion paper serves as a basis for further debate within and outside the BVDW initiative. The two authors, Oliver Busch and Birger Bardowicks, explain the origins and functioning as well as future developments and opportunities for market players from their point of view and are aimed equally at decision-makers on the part of advertisers and digital media as well as agencies and marketers as consultants and intermediaries. It is intended for internal discussion and the development of future-oriented strategies for the real-time advertising age.Andere Autor:innenVeröffentlichung anzeigen -
Big Data - How the market is segmented.
Absatzwirtschaft
(german) The online marketing market is diverse, not only in terms of formats. With digital advertising (web/mobile, display/video/social), search engine advertising (web/mobile), search engine optimisation (web/mobile) and affiliate marketing (web/mobile), there are four disciplines in total, each of which has specific technical requirements. Oliver Busch, Managing Director of Spree7, gives a classification and definition.
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Real-Time-Advertising: picking cherries from the cake ("Die Rosinen aus dem Kuchen picken")
Marke41 (2012, Nr. 4, S 32 - 35)
(german) With real-time advertising, brands evaluate every advertising contact before the purchase.
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Semantic Targeting as an instrument for targeted advertising during the World Cup 2010 ("Semantisches Targeting als Instrument zur gezielten Werbeansprache während der Fußball-WM 2010")
Marke41 (200
(german) The 2010 World Cup is approaching, and this raises the question for advertisers of how and where it makes sense to place advertising. Where are the most people interested in football on the internet who can be addressed with targeted advertising measures?
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Online-Advertising: New techniques for relevant campaign placement take online advertising to a new level of efficiency.
Marke41 (2008, Nr. 2)
(german) Behavioral, contextual and even semantic targeting: well-placed advertising works better than campaigns based on the scattergun principle. Of course, this truism also applies to the internet - and yet the majority of advertising placements on the net today are not really relevant to either the consumer or the advertiser. But what can be done to ensure that the advertisements that are intended to reach a user are actually received? The answer is "targeting". But what is behind it, what…
(german) Behavioral, contextual and even semantic targeting: well-placed advertising works better than campaigns based on the scattergun principle. Of course, this truism also applies to the internet - and yet the majority of advertising placements on the net today are not really relevant to either the consumer or the advertiser. But what can be done to ensure that the advertisements that are intended to reach a user are actually received? The answer is "targeting". But what is behind it, what methods are there, how do they differ and which is the right one for "my" campaign?
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Brand Management in the Digital Age ("Markenfuehrung im Digital Age")
in: The Corporate Communications Manual ("Das Handbuch der Unternehmenskommunikation"), Klaus Merten/Rainer Zimmermann (Hrsg.), Deutscher Wirtschaftsdienst, Luchterhand
(german) First fundamental book article on building and steering brands in the digital age.
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E-Branding – preventing gaps between on- & offline
Business Global
(german) Steering international brands in(to) the Digital age. The World Wide Web has created a new platform for the global economy. There are already 200 million consumers, i.e. potential buyers. For all national and international brands, the Internet is therefore important not only as a communication channel, but also as a fully-fledged marketing platform.
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E-Branding: Brand building in the digital age ("E-Branding: Markenführung im Digital Age")
Absatzwirtschaft. (2000, Nr. 6, S. 22-26 (Suppl.), ISSN 0001-3374)
(german) The internet community is growing faster and faster and the economy has also awakened. In the heat of the online battle, however, the basic rules of strategic brand management have been largely disregarded. It is important to recognise the new rules, challenges
challenges and opportunities of brand management on the internet. -
Custer Retention on the Web
Lebensmittel Zeitung
(german) The Internet encourages customer disloyalty because they are just a mouse click away from the competitor's offer, they say. At the same time, however, the new medium also opens up new ways of retaining customers. This applies both to e-commerce providers who operate their own stores on the Internet and to other companies that want to strengthen brand loyalty via this communication channel.
Andere Autor:innenVeröffentlichung anzeigen -
The ABC of Brand Building in the Digital Age
HORIZONT
(german) The web is currently the new platform of the global economy. Euphoria, confusion and ignorance characterize the spectrum of reactions on the part of decision-makers. The fact is that there are already more than 275 million consumers on this platform, and the number of users continues to grow.
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Brand Management on the Internet ("Markenfuehrung im Internet")
University of Applied Sciences, Duesseldorf
(german) 32p Management Summary of the 1st German diploma thesis on "Brand building on the Web" (grade: very good)
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Marketing + communication strategy to invent + launch a soft drink innovation (Client: Coca-Cola Group)
WAK - Western Germany Academy for Marketing Communication
Thesis (grade: very good)
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Trends & opportunities in automotive advertising
WAK – Western German Academy for Marketing Communications
Thesis (grade: very good)
Organisationen
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MMA Global
Jury Global SMARTIES Award
–HeuteScreening Council | The SMARTIES Award recognizes the most effective and innovative modern marketing initiatives, that combine exceptional creativity with significant business impact.
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German Marketing Association
Jury advertising film award „Die Klappe“
–Heute -
German Marketing Association
Jury „German Marketing Award“
–Heute -
Cherrypicker
Jury „The Best Agency“ award
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Best of Swiss Web / Best of Swiss Apps
Award Jury
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Erhaltene Empfehlungen
30 Personen haben Oliver Busch empfohlen
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Would having an AI boss be better than your current human one? 🔍 AI in Management: A New Era or Just Hype? The debate on AI's role in leadership is…
Would having an AI boss be better than your current human one? 🔍 AI in Management: A New Era or Just Hype? The debate on AI's role in leadership is…
Beliebt bei Oliver Busch
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toll, dass ihr wieder mit dabei seid ... freue mich auf spannende Cases!!
toll, dass ihr wieder mit dabei seid ... freue mich auf spannende Cases!!
Beliebt bei Oliver Busch
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Weitere Mitglieder namens Oliver Busch in Deutschland
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Oliver Busch
Senior Sourcing Manager DACH
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Oliver Busch
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Oliver Busch
Geschäftsführer von Busch Waagen
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Oliver Busch
PhD student Martin-Luther university Halle
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