Campaign Specialist

In this role you will be a key contributor to executing the company Ads strategy with thorough onboarding to understand our collective goals. You will work with the extended marketing teams to build the foundation of a successful channel strategy with new operational tools where you will become the subject matter expert. You will partner with various teams to support operational excellence and automation. You will partner cross functionally and globally with stakeholders at varying levels and support products at various levels of maturity. There is a huge opportunity to build your overall effectiveness and business acumen in a tech driven space.

Responsibilities

• Partner directly with Marketing Managers to understand overall strategy across Ads products
• Partner with Marketing Enablement teams on designing marketing journeys and converting business ideas into actionable tasks
• Be the main point of contact between Ads, Marketing Enablement teams and external agencies supporting campaign delivery (DEPT, Moskito)
• Manage campaign briefings in Monday.com
• Partner with Audience Enablement team on defining criteria for Persistent Audiences
• Manage creatives in Composer (UEP), own setup and QA of new content
• Manage content development and audience alignment.
• Conduct ongoing A/B testing.
• Analyze campaign results and help drive business strategy.

Strengths & Qualifications

• 3+ years of experience in Marketing organizations
• Proficient in project management tools (Monday.com, Airtable, etc)
• Highly organized and detail oriented
• Comfortable managing stakeholders at varying levels
• Understanding of data-driven direct marketing including emails/banners, customer segmentation, and content
• Proactive with strong communication skills
• Ability to work simultaneously on multiple projects.
• Flexible; can effectively manage through a fast paced, changing environment.
• Strong organizational skills
• Able to work quickly and well under pressure.