Excitement was in the air at the Automotive Color Trends Event with BMW Group in Munich! BASF Coatings and Uta Holzenkamp, President of BASF’S Coatings division, kicked off the day with enthusiasm, setting the stage for an inspiring display of the latest trends in the automotive industry. The highlight was the unveiling of BASF’s Automotive Color Trends 2024-2025 by Mark Gutjahr and Victoria Fislage, demonstrating our company’s dedication to pushing the boundaries of innovation in color design. Marketplaces showcased the wide range of automotive products and solutions offered across different BASF divisions. BASF Coatings Chemetall BASF Automotive Refinish Coatings BASF Battery Materials and Recycling For additional details check out the post by BASF Coatings below to learn more about this fascinating and colorful event!
"We all know the thrill of Driving a BMW" 🏁 - with this statement, our President Uta Holzenkamp kicked off an eventful day with our customer BMW in Munich last Tuesday. This BASF Coatings Automotive Color Trends Event was an exceptional occasion that filled us with immense excitement. It was an honor to welcome all attendees from BMW and BASF to our center of automotive innovations and showcase the latest trends that will shape the future of #AutomotiveCoatings. At BASF Coatings, we are driven by a deep commitment to sustainability and the development of cutting-edge solutions that meet the demands of a rapidly evolving industry, creating value for our customers. 💡The highlight of the event was undoubtedly the presentation of our Automotive Color Trends 2024-2025 by Mark Gutjahr and Victoria Fislage. As a leader in the #coatings industry, we take great pride in pushing the boundaries of innovation and inspiring the #AutomotiveDesign community. The colors we unveiled were a testament to our relentless pursuit of excellence and our commitment to providing our customers with the most vibrant and captivating color solutions. 🔗 In addition to showcasing Color Trends, BASF also highlighted its portfolio in various market places, where it demonstrated the wide range of automotive products and solutions offered across different divisions. These marketplaces focused on key topics such as #Sustainability, Material, Paint, and Digital. The market places featured a range of innovative solutions, including digital paintshop technology, pre-treatment and e-coat developments, clearcoat innovations, overspray-free application (tailor-made for two-tone and graphics), recycling concepts for polyurethanes and batteries, as well as the impactful work of our BASF Creation Center with the engineering plastic team and beyond-paint #innovations. 🫱🏼🫲🏾The enthusiasm and excitement in the air were truly infectious, and it reaffirmed our belief that collaboration and innovation are the driving forces behind progress in the automotive sector. Now and in the future, we strive to be the partner of choice, continuing our journey towards a more sustainable and colorful future. Karolin Andrea Schmitz Willi, Director Key Account BMW Group BASF Coatings Division sums up the day perfectly: “It was a perfect event to interact with our partner and receive their valuable feedback about our innovations. Through active listening and exchanging experiences, it was evident that we all share the passion for driving innovation forward and continue pushing the boundaries of what we can achieve together.”