Latest in Upfronts

The CW is looking to keep acquiring sports rights and is eyeing an expansion on Sundays as well as potential team-ups with other rights holders, President Dennis Miller said in an interview with Deadline. In an upfronts briefing alongside Brad Schwartz, President of Entertainment, Miller said the…

YouTube CEO Neal Mohan kicked off the company’s 13th annual Brandcast by telling advertisers the video platform is “at the forefront of this new era of entertainment.” Viewers of YouTube videos, he said, “are not just audiences. They’re ride-or-die, can’t miss a moment fans.” Mohan reprised a…

CNN’s Mark Thompson told advertisers additional details about the network’s strategy, with plans to expand franchises to digital platforms and to build new branded verticals around topics beyond politics. “We don’t believe news is just politics,” Thompson said at the Warner Bros. Discovery upfront…

EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn for Max. The Warner Bros. Discovery streaming service introduced an ad tier in 2021, when it was known as HBO Max and owned by AT&T’s WarnerMedia, only to…

Only Murders In the Building’s “starriest season yet” is coming to Hulu. The comedy mystery series’ leads Steve Martin, Martin Short and Selena Gomez took to the stage at the Disney upfront presentation for some hijinks and to introduce Season 4, which will premiere Aug. 27. In the new season…

Sheryl Lee Ralph and Lisa Ann Walter from Abbott Elementary got to call roll at the start of the Disney Upfront Tuesday, which allowed many of the stars from the studio’s movies and networks to sound off (in a video) before the presentation kicked off at the North Javits Center. And what’s an ABC…

Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation to advertisers Tuesday. Before detailing the company’s daily interactions with half the world’s population, its industry-leading 11.5% share of content distribution in…

Jason Kelce, who retired earlier this year after 13 years with the NFL’s Philadelphia Eagles, told the crowd at Disney’s upfront how pumped he is to be joining “Monday Night Freakin’ Football!” While he kept his shirt on (unlike last January, when he supported his brother, Travis, topless in the…

The GOAT Serena Williams has been tapped to host the 2024 Espys, set for July 11 at the Dolby Theatre in Los Angeles. The news was announced Tuesday during Disney’s Upfront presentation in New York City. Williams, regarded as one of the greatest tennis players of all time, was ranked world No.1&nbsp…

Joan Vassos is getting another shot at love. The 61-year-old school administrator has been cast as the inaugural Golden Bachelorette, ABC announced Tuesday during Disney’s Upfront presentation. Vassos was an early frontrunner during Gerry Turner’s season of The Golden Bachelor. She unfortunately…

"I am deeply optimistic about our company, and in a world that is so in need of entertainment is a true privilege," said Disney boss Bob Iger today in a rare appearance on stage at the start of the media giant’s upfront presentation in New York City. "To run a company that is the embodiment of creative…

“The Golden Bachelor was probably the television event last year," ABC TV Group President Craig Erwich said in an interview with Deadline on the day of the Disney upfront presentation. The Bachelor offshoot was so successful, it spawned a highly rated special, The Golden Wedding. But just three…