The Key to Boosting Engagement: Understanding Your Audience
Gmail is one of the most popular email platforms with a massive user base. If you want to stand out in crowded inboxes and drive higher engagement, you must craft compelling content within each message. Let’s look at some key strategies to create effective email marketing campaigns when using our free Gmail email templates.
Clearly Define Your Target Audience
Starting your campaign by defining and understanding your audience is core to any great marketing campaign. Many businesses loosely define their target audience by age, interests, business, or background, but need to go a step further to understand them.
Understanding an audience goes beyond key demographics and looks at what motivates your target to buy. And that can take a little digging. You must understand their challenges, pain points, objections to a sale, the benefits that they can experience, and their emotional states.
That’s a long list, but it’s worth it. By thinking a little deeper into their emotional states, for instance, you can pick up on core motivations like safety, luxury, or relief from stress.
Think about and list all these things, and how your product benefits them with the connecting features. Then think about what could stop them from buying and how they feel once they do buy. You’d be surprised how this helps you craft compelling messages that evoke a powerful reaction.
Think About the Stages of Buying
Now that you have thought about who your customers are and what motivates them to buy, go further into the buying process from their perspective. Think about what types of content work best to draw, engage, or re-engage customers.
Promotions can be a wonderful way to draw in customers, but providing beneficial non-sales content like tips, tricks, how-to tutorials, and reviews can be a fantastic way to build trust with a new audience. Of course, your existing people will love these things, too, but helpful content goes a long way in building a successful brand.
