Winter Email Marketing Tips to Warm Your Readers
Before the weather starts to cool off, it’s time to start planning for your winter email marketing approach. By incorporating these seasonal elements coupled with a strong marketing strategy, you will create engaging emails that resonate with your customers and get them to spend more time or money with your business!
Tip #1: Help Your Customer Visualize The Season
Embrace the season by amping up your visual elements with festive greetings and imagery that evokes warm feelings. Our templates are easily adjustable to add your own product images as well as a huge selection of stock images ready to swap out. Consider adding more elements of seasonal colors or other festive touches to your brand imagery.
Tip #2: Plan for All Winter Holidays & Events
Consider your audience when it comes to celebrating (or at least giving a shout-out) to all of the major winter holidays like Christmas, Hanukkah, Las Posadas, Winter Solstice, Soyal, Kwanzaa and more. Pin important dates to your calendar and leave a note so that you have your plan well in advance. Not into holidays at all? Create your own special events that celebrate winter, family, rest, or the simplicity and quiet of winter itself. You can develop curated items, holidays specials, gift guides, or bundle deals to bring more customers into your shop.
Tip #3: Consider Winter Challenges, Issues, and Opportunities
Think about who your customer is and what types of challenges they may have this season. What are the products, services or promotions that can help relieve them? Highlight the best and most relevant products and services and remind them how these will make them feel. Using our templates, include copywriting that evokes these feelings of warmth, stress relief, comfort, and of course - saving time and money.
More Winter Email Marketing Tips to Warm Their Inbox
Winter is a season when people are primed to purchase but it’s not always easy to rise above their email noise. These tips will give you the best possible chances to win their attention and improve engagement in your email campaign.
Tip #4: Personalize Your Winter Email Campaigns
If you can segment your email list based on purchase history, preferences, browser data, interest, occupation, or life stage, you send more relevant content - and that’s a big deal. Now more than ever, customers expect content to be personalized so it’s worth the effort. At the very least, including dynamic content like their name helps you bring a more personalized touch to your messages.
Tip #5: Experiment with A/B Testing Content & Promotions
A/B testing is a way to compare changing one variable at a time to see if you can optimize your email campaign and get better results. Make sure to really only change only one thing at a time as making any more changes than that will skew your results. You can experiment with different subject lines to improve open rates, email content and different call-to-action messaging to see what converts the most to sales. Record your results, iterate and improve. You can learn more about marketing and your audience in each campaign. That’s a win!
Tip #6: Cross Promote to Reach a Wide Audience
Cross promotion between your social and email campaigns is really important. If you need to grow your email list, for instance, you could offer a guide or free sample on your social campaigns to collect email addresses. Conversely, you can use your email list to improve engagement on your social campaigns by running a content or promotion to increase likes, shares, and follows.
Winter is an important time to engage with your email list and offers plenty of opportunities to engage, build trust, and promote your business. Start planning early if you can, but if you’re later to the game, don’t worry! With these tips and our time-saving templates, you still have plenty of time to warm up your email marketing strategy this winter.
