Tonsser

Year 2 in The Netherlands for Tonsser 🇳🇱 A year ago, we announced our exciting 5-year partnership with EMM, the JV of Disney, Eredivisie and KNVB, to empower young Dutch players to progress and build new pathways for underrated footballers. Now kicking off year 2, it was great to see Joe van der Sar share our new features and ambitious Tonsser United plans for this 2024-2025 season on ESPN, as we aim to build on top of a very good first year. A debut year that had many highlights including Tonsser being the most downloaded free sports app for a good portion of the season, creating the first Tonsser United matches and seeing the first players being signed afterwards. Excited to continue our work in The Netherlands with our great partners and hopefully make our positive contributions to a strong Dutch youth ecosystem. 🟠 🟠 🟠 

🚀 Exciting News! Tonsser United is Back with a Bigger, Bolder Vision! 🚀 This season, we’re going all out with Tonsser United, our 21st century club aimed at bringing deserving amateur players on the pitch and offering alternative routes to pro academies. What’s new? ⚽ 30 events across 3 markets (France, England, and the Netherlands) and 1,200 players on the pitch!!! – a massive expansion from just 2 events in 2 markets! 🏙️ We’re taking Tonsser United beyond the capitals and into multiple cities, reaching more talent than ever before! 📲 Our network of coaches will bring top players (selected through data on our app) onto the pitch in key cities across each market. 🏆 The best players from each city will represent their region in a thrilling Final Four, competing to be the best team in the country and showcasing their skills in front of professional scouts. 🎥 Top content creators will help us bring buzz and excitement throughout the season and during our events. Stay tuned – next week, we’ll reveal our lineup of partners and the creators who will support us throughout this exciting journey! 🙌 #TonsserUnited #FootballTalent #GrassrootsFootball #GameChanger #BigThingsComing

Young makers of the Tonsser x adidas Pheno Collection. A little snippet from creator day in Paris, where players from our community workshopped with adidas designers to create the first Tonsser United x adidas drops. Pretty cool to see the young people be creative and make their own ideas come to life as physical products in close collaboration with people who made their dreams come true. This is the platform we dreamt of creating. A platform that creates opportunities for young people to develop and progress, on and off the pitch. Thanks to our friends at adidas and Full Ace for making this possible.

adidas x Tonsser: The Pheno Collection 💎 It started as an unrealistic experiment in 2018 to use data to select a team of unsigned and underrated youth players and play them against pro academies like PSG, Lyon, Fulham and Juventus. Playing in customised adidas Tonsser United kits. Six years later, Tonsser United has become an alternative pathway for thousands of youth players across Europe to gain unforgettable experiences, development opportunities and exposure to clubs. But above all - it has become a community of underdogs. Young players who share a dream, adversities and a footballer's life on and off the pitch. Now, as part of our most ambitious Tonsser United campaign across a number of countries in Europe, we take our partnership with adidas to the next level - starting by launching the Tonsser United Pheno Collection. Drops and designs, created by the next generation football community and adidas designers. The two first drops were created by selected Tonsser United players at the adidas design lab in Paris and are going live on the Tonsser shop. The full Tonsser United 2024-2025 campaign announcing next week, coming to minimum 12 confirmed cities in Europe.

Taking stage in Las Vegas with new friends for new adventures. 🏀 National Basketball Association (NBA)

It was a great privilege to present at NBA Launchpad Demoday and attend the NBA Summer League week in Vegas. Here, Malekai and I shared our 6-month R&D to learn, test, prototype and innovate towards a possibly game-changing product to empower and map out millions of aspiring young basketball players around the world. Inspired by Tonsser Excited for next steps, as this is just the beginning of something very impactful I believe. Very thankful for all your support and great teamwork Tom Ryan, Shawn Sam, Scott Brock-Wilson, Connor Williamson, Chris Ebersole, Brendan McKillop, Pat Crouch, David Lee, Jason Bieber, Eugene Park and everyone else.

🔴 ⚪ LONDON CALLING🔴 ⚪ Could not be more proud of the amazing Showcase we ran in London recently!!! This one was truly special for a number of reasons: 🏴󠁧󠁢󠁥󠁮󠁧󠁿 This was our first-ever Showcase in London – where the best 64 players in the country (sourced through data collected in our app) had the opportunity to showcase their skills in front of scouts. ⚽ We broke a record in terms of scout attendance with 25 scouts from Premier League clubs and Championship clubs present at the event. 🚀 However, the real highlight is that this was our first mixed Showcase. Out of the 64 players attending, 32 were women and we were all in awe of the talent on display. 🤘 Two players (one male and one female) have already been selected for a trial at Southampton. We also had some amazing partners on the day, helping amplify and fuel the growing thirst for authentic content around grassroots football. On this note, shout out to our friends at COPA90 for enhancing the player experience with challenges, and our partners in crime Top Baller and Gaffer Maz for providing even more excitement and energy on the day. Last but definitely not least, Tonsser and I are extremely grateful to our amazing sponsors Omada, adidas, and Common Goal. True champions of grassroots football who enabled us through their unwavering support to offer these experiences to aspiring footballers. It was truly special to see our season-long work and partnership culminate in such a special way. This is only the beginning! We've just surpassed 165k registered players on the app in the UK and reached 1 million followers across our UK socials (IG and TT). We look forward to bringing many more opportunities like this to the UK grassroots world.

This team's work make young footballers dream work. Some behind-the-scenes shots from the first Tonsser United Showcase in London, which not only marked our first showcase in England but also our first with equal amount of girls and boys attending. Really proud of our team for making this jump and creating an amazing day, experience and opportunity for 64 unsigned young players, boys and girls. Congratulations to the MVPs of both games, who beside the recognition also won direct spots in an upcoming trial event with Southampton FC. It still amazes me that an app can create this link for young players and become an alternative pathway. Especially in a time where apps and social products are not always connected to positive development for its users, I'm happy that Tonsser is committed to help young people progress their game with the app but also make real-life impact. Thanks to all the scouts and club representatives for attending: Southampton FC Manchester United Nottingham Forest FC Leicester City Wolverhampton Wanderers Northampton Town FC Leyton Orient Leeds United Charlton Athletic Gillingham Hull City Norwich City Football club Colchester United Blackburn Rovers Ipswich Town Football Club QPR Everton FC Fulham West Ham United Luton Town Also thank you to the English FA for attending and interest, and to our partners adidas, Omada, Common Goal, COPA90, Top Baller for great team work. Next, can't wait to share the ambitious Tonsser United plans we have for the upcoming season.

We are 2 days away from the first Tonsser United Showcase on English ground. 32 girls and 32 boys born in 2008-2009 have been selected based on their performances on the Tonsser app. All unsigned, all underdogs and ready to wear and work in the wavy Tonsser United fits on Saturday. We are beyond happy to see the interest from English clubs and recruiters, and the broad support for building alternative pathways for aspirational and emerging talent in the UK. Registered clubs include: Leicester City Southampton Everton Fulham Wolverhampton Wanderers Northampton Town Leyton Orient Leeds United Charlton Athletic Gillingham Hull City Norwich City Blackburn Rovers Ipswich Town FC QPR If you are part of a club and interested in attending, feel free to shoot me a message. 🤝 adidas, Omada, COPA90, Top Baller, Common Goal

From reject and stopped playing football - to Peruvian national team and now match winner in the Danish Cup. The story of Oliver Sonne is wild. When turning 16, Oliver was not offered a contract at his club, HB Køge. He thought the dream of going pro was over, and he started to play for fun with friends in his hometown. He kept using Tonsser and was selected for our first ever showcase. At this time we were trying to figure out the value of our data, and if Tonsser could actually identify promising underrated players and help them on a new path. Oliver became our first experiment to connect players with opportunities and with his parents we agreed to find him trials. First, Oliver attended a college tryout in Malmö, afterwards he trialed for a week at Marseille before FC København offered a trial which led to his first youth contract. Oliver re-joined HB Køge on his first full time contract and after impressing he joined Silkeborg IF in 2021 and have since been a regular in Superligaen. In 2023, Oliver was recognised for having Peruvian descent which opened the unlikely opportunity to represent Peru. In March 2024, Oliver made his official debut for Peru against Nicaragua. He recently signed for adidas and his popularity in Peru has gone bonkers. Go check his instagram if you need proof. Last night, Oliver wrote a new chapter to his inspirational and underdog story, by scoring the only goal in the Danish Cup Final, securing Silkeborg IF their first trophy in 23 years. In 2021, Oliver and I visited Danish Morning TV, where Oliver said that he would not be a footballer today, had it not been for Tonsser. Happy that Tonsser have played a role in helping Oliver, and with his story showed the need for alternative paths, when the original plan does not work out. In the end, all credit goes to Oliver for fighting and finding his own way. (Big ups to the Tonsser team, and especially Poul Carmes and Oliver Dürr Dehnhardt for taking the original initiative and making it happen)