“I had the pleasure of working with Andrea at Enalyzer. Andrea knows how to speak the language of customers, and how to reach them. She truly understands user needs and how to make sure they are met and holds the analytical mindset to translate this into a coherent strategy. As always, with incredible energy, ambition, and new ideas.”
Andrea Coloma
Product Marketing Manager at Dreamdata
København, Region Hovedstaden, Danmark
1 t følgere
500+ forbindelser
København, Region Hovedstaden, Danmark
1 t følgere
500+ forbindelser
Om
As a seasoned PMM, I've gotten pretty good at answering these questions:
👉 How should we bring a new product/feature to market?
👉 What does our audience care about?
👉 How does my product stand out in a crowded space?
👉 How do I build strong relations across Product, Sales, Marketing, and Customer Success?
Beyond the technical skills, my true strength lies in storytelling: I bridge the gap between product capabilities and customer needs, transforming features into captivating narratives that resonate with the target audience.
Bidrag
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What do you do if customers give negative feedback on your product in Product Marketing?
Before taking in all customer feedback and turning it into product updates, educational materials, or internal training, all PMMs should ask themselves one question: Is this feedback coming from a best-fit customer? Not all feedback is created equal. If we react to every single piece of feedback, good or bad, without a process to qualify and prioritize it, we risk creating a disjointed product that addresses a scattered range of needs. This Frankenstein approach might even alienate our best-fit customers. That doesn't mean you should disregard everyone else's feedback, but just know they don't necessarily carry the same weight
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What do you do if your promotion in Product Marketing depends on collaborating with cross-functional teams?
I have to admit that this one is something that I struggle with sometimes. I mean, I don't suck - but I could improve. A great tip, that I need to learn about myself is that it is not sufficient with a simple message of "Hey, I did this, let me know if it's useful." Instead, explain why you made it, e.g. "For the past weeks there's been a misalignment on the value prop of our third most used feature. At a recent meeting with EMEA, we agreed that I would prepare some materials and a workshop where we will go through X, Y, and Z."
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What do you do if your promotion in Product Marketing depends on collaborating with cross-functional teams?
Understanding the different team roles includes knowing how their work is being measured. What does success look like for them individually and as a team? Just like the customers we speak to, we need to know the same for our colleagues because then we can tailor our work and findings to them. Plus, when you give people relevant insights into their work, they will use it.
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How can you tailor your content marketing to appeal to a niche audience?
It all starts by talking to your audience. Niche or not, they are the best source material. You need to understand their interests and challenges. Do you know what they care about? How do they consume content? What type of content do they consume? And why?
Erfaring
Uddannelse
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Copenhagen Business School
Master's Degree Brand & Communications Management
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Aktiviteter og foreninger:Copenhagen Business School Model United Nations
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Nyborg Gymnasium
International Baccalaureate
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Aktiviteter og foreninger:Model United Nations
Erfaring med frivilligt arbejde
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Strategic Program Manager
MIX COPENHAGEN | LesbianGayBiTransQueer+ Film Festival
– nu 4 år 6 måneder
Kunst og kultur
• Managed an annual budget of 800,000 DKK with meticulous attention to financial constraints.
• Led a large-scale event with a team of 15 volunteers, comprising 70+ screenings and 30+ debates, drawing in 10,000+ filmgoers.
Achievements
• Leveraged market analysis and attendee feedback to enhance event experiences, resulting in a 15% increase in community engagement and media coverage. -
Programmer
MIX COPENHAGEN | LesbianGayBiTransQueer Film Festival
– nu 7 år 8 måneder
Kunst og kultur
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Head of Program
MIX COPENHAGEN | LesbianGayBiTransQueer+ Film Festival
– nu 2 år 8 måneder
Kunst og kultur
Sprog
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English
Modersmåls- eller tosprogsfærdighed
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Spanish
Modersmåls- eller tosprogsfærdighed
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Danish
Modersmåls- eller tosprogsfærdighed
Organisationer
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Danish Model United Nations
Chairman
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