“I worked with Laura on the brand change from DONG Energy to Ørsted; a complex and stressful project over the course of a year.. We worked across borders (DK/UK) and she was great to work with, turning things round to tight deadlines and coming up with creative ideas that were very well executed to many people. Her English was perfect and I learnt a lot from her in terms of marketing and branding. ”
Laura Rosendahl Schnedler Jul
Content Team Lead at JAKALA | Branding, Marketing & Communication | Innovation | Strategy | Creativity
København, Region Hovedstaden, Danmark
3 t følgere
500+ forbindelser
Om
PROFILE:
I am a highly experienced digital hybrid and the important bridge between digital branding, marketing and communication - and innovation and digital products and services. Between digital transformation and business development. Between c-level management and subject matter experts. And between strategy, creativity and code.
My +20 years of experience from Danish digital agencies, tech startups and global corporate companies in roles such as Concept Developer, Creative Director, Digital Lead and Product Manager/Owner has given me experience on the floor as well as with management - and on both sides of the table. And I’m very much a people person. Those are some of the reasons why work culture, stakeholder management, diplomacy and breaking down silos come naturally to me.
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EXPERIENCE IN GENERAL:
- Management & Leadership
- Digital Transformation
- Strategy Development & Execution
- Concept Development, Creative Direction & Execution
- User Journeys, UX, IA & Design Briefs
- Roadmaps
- Data Collection
- Product Development
- Game Dynamics & Gamification
- Innovation, Tech Startups & Entrepreneurship
- Account- & Project Management
- Budget Responsibility
- Stakeholder Management & Diplomacy (c-level mgmt, subject matter experts, etc.)
EXPERIENCE FROM ROLES IN DIGITAL BRANDING, MARKETING & COMMUNICATION:
- Loyalty Programs & Life Cycle
- Lead Generation, Conversion & Retention
- Web
- Social Media
- Omnichannel
- Digital Public Relations
- Digital Public Affairs
- Content Marketing
- Influencer Marketing
- Direct Marketing
- Email Marketing
- Mobile Marketing
- Virtual Reality
- Media Planning & Media Buy
- Paid, Owned & Earned Media
EXPERIENCE FROM ROLE AS PRODUCT OWNER:
- Agile Product Development
- Defining Visions, Goals & Scope
- Identifying & Prioritizing Insights, User Needs & User Stories
- Ensuring Value & Viability
- Being Backlog Owner
- Driving the POC, Working Prototype & MVP
- Overseeing Development Stages
- Understanding & Aligning to Market & Business Strategies
- Design Thinking
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MOTIVATION:
- To have influence in a senior role on making a difference
- To build up and develop, rather than running the maintenance
- To team up with talented colleagues of multiple skill sets
- To motivate others and see them grow
CONTACT:
[email protected]
+45 53 70 20 40
IG: @LauraJul
TW: @LauraJul
Erfaring
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On Leave
Maternity Leave
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Owner and Blogger
laurajul.dk
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Head of Marketing and Communications
WikiBusiness Corporation
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Jury Member
Mad+Medier Prisen
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Strategic Communications Advisor
Wantr
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Jury Member
Danish App Award
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Owner / Digital Creative Strategist
LauraJul & Co
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Concept Developer / Creative Strategist / Copywriter
Askvig+Stitz
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Radio host
Bornholms Ungdomsradio
Licenser og certificeringer
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