Laura Rosendahl Schnedler Jul

Building up and managing the creative content team at JAKALA France, UK & Nordics.
Originally hired by FFW Europe - merged with JAKALA, global MarTech company, in 2023.

Time-based contract at Laerdal (https://www.laerdal.com); A world leading provider of training, educational and therapy products for lifesaving and emergency medical care. The products and programs are used by hospitals, local and global voluntary organisations like Red Cross and the Heart Association, educational institutions and the military around the world.

My role as Product Owner / Product Manager:
- Defining visions, goals and scope
- Identifying and prioritizing insights… Vis mere

Time-based contract at Laerdal (https://www.laerdal.com); A world leading provider of training, educational and therapy products for lifesaving and emergency medical care. The products and programs are used by hospitals, local and global voluntary organisations like Red Cross and the Heart Association, educational institutions and the military around the world.

My role as Product Owner / Product Manager:
- Defining visions, goals and scope
- Identifying and prioritizing insights, user needs and user stories
- Identifying the MVP
- Ensuring value and viability
- Creating the design brief for the developers
- Being backlog owner
- Overseeing development stages
- Defining brand-related and legal requirements
- Understanding the market & business strategies and aligning the product to these
- Acting as chief lead on stakeholder management, such as partners, domain experts, etc.  
- Communicating progress at each iteration

Responsible for two digital products and software solutions:

1/ "Stroke Quality Improvement" and "QI Insights" - within Patient Care business unit
Digital Quality Improvement solution for stroke treatment and simulation training consisting of (tablet) data input app, de-brief module, learning cloud and analytics / data output app.

2/ Heartsaver Learner's App - within Resuscitation business unit
App for learners of CPR courses with personal feedback module (connected to manikin), quiz etc. Vis mindre

1,5 year project employment in the Corp. Branding dept. of the world’s leading green energy company. Digital Lead for the rebranding project; turning DONG Energy into Ørsted.

Responsible for all digital strategies, concepts, campaigns and content on all digital owned, earned and paid medias, including SoMe, Influencers, Digital PR and Digital Public Affairs in regards to local campaigns and global rebranding project in Europe, North America & Asia.

DONG ENERGY PROJECT:
Project:… Vis mere

1,5 year project employment in the Corp. Branding dept. of the world’s leading green energy company. Digital Lead for the rebranding project; turning DONG Energy into Ørsted.

Responsible for all digital strategies, concepts, campaigns and content on all digital owned, earned and paid medias, including SoMe, Influencers, Digital PR and Digital Public Affairs in regards to local campaigns and global rebranding project in Europe, North America & Asia.

DONG ENERGY PROJECT:
Project: “100% coal-free” omnichannel branding camp. in DK
Role: Campaign Lead, Lead Strategist & Concept Developer, Digital & Content Lead, Budget Responsible for multi million DKK budget, Leading key role for team of +50.
Partners: Khora Virtual Reality, Wavemaker
- Campaign had a significant increase in reputation (RVI Index) from 49 to 52
- 117,000 site visits to landing page, 33,000 quiz participants, 24,000 newsletter signups, 113,000 visits to VR video
- Native Advertising ∼ the most read native article in the history of B.T.
- Including campaign on 5 SoMe channels, Influencer event, PR in TV news, all DK newspapers + FT, Print & OOH, Online-, Out- & Indoor banners, Internal

REBRANDING TO ØRSTED:
Project: Global rebranding from DONG Energy to Ørsted
Role: Digital Lead & Strategist, Campaign Lead, Content Lead, Concept Developer, Budget Responsible for double-digit million DKK budget, Leading key role for stakeholders & team of +50
Partners: Wieden+Kennedy Amsterdam, Oath Denmark
- Responsible for global digital campaign incl. paid digital medias (displays, videos, native), owned digital medias (corporate web, 4 SoMe channels) and earned digital (PR, influencers, public affairs)
- Brand movie “Love your home” camp. ∼ on change of name and purpose
- Green Energy Barometer camp. ∼ on largest-ever survey on attitudes towards green energy
- Interactive film “Home” camp. ∼ on the AI-powered interactive experience generating personalized films based on user data input
Performance by request. Vis mindre

Daily inspiration within creativity, arts, architecture, advertising and design. All with an edge. Up to 25,000 daily visits, however 8,000-15,000 daily visits on average.

*** All employees stopped due to lack of payroll.
Tech startup: Online business encyclopedia.
Responsible for Communications, Marketing, Public Relations, Social Media and Investor Relations Communication. Company is run today as: https://ocean.io/

Digital agency specialized in technology and innovation.
Responsible for the Creative Department and all concepts, UX and design - along with business development, digital products and recruiting. Also operating as COO.
Clients: TDC, Carlsberg, Ekornes/Stressless …

Jury member in 2014

Jury member in 2013 + 2014

Digital agency specialized in technology and innovation.
Responsible for the Creative Department, strategy development, concept development, UX, design and copywriting, development of digital products and recruiting. Also operating as COO.
Clients: Danske Spil, Arbejdernes Landsbank, Royal Copenhagen …

Jury member in 2012

Digital & direct marketing agency, later merged with Wibroe, Duckert & Partners.
Responsible for creative strategies, concepts, UX and copywriting.
Clients: TDC, Toyota, Bonaparte, Movia …

Advertising agency.
Project employment.

Digital & direct marketing agency.
Responsible for creative strategies, concepts and copywriting.
Clients: Alka, Falck, Telia, IBM …

Digital & direct marketing agency specialized in technology.
Responsible for the Creative Department, creative strategies, concepts and copywriting.
Clients: Volkswagen, Tele2. VisitNorway …

Marketing agency specialized in corporate branding.
Responsible for creative strategies, concepts and copywriting.
Clients: TDC, Magasin, Codan, Bisca, Elgiganten, Lauritz Knudsen, Lederne …

Digital & direct marketing agency
Responsible for creative strategies, concepts and copywriting.
Clients: Ford, Alpharma, Ericsson …