EPOM

Epom army, we need your help!!! ExchangeWire has announced its nominees for 2024’s Ad Tech Rising Star Award, and guess what? Our beloved Sergey Shchelkov is on the list💅 You know what to do. Click the attached link and vote for our man! The results will be announced in November, but voting is open only until October 4th. We are counting on you🙏 #AdTech #DigitalAdvertising

Two months of free white-label DSP? Is that a dream? No, dear readers, it's our gift to help you fight avitaminosis and autumn depression🍂 That's right, until September 30th, Epom makes an offer that can't be refused. What exactly do you get? 🍵2 Months No Platform Fee: That’s right, full access to Epom WL DSP with all features 🍁Your Own WL DSP: With extensive customization and easy setup 🎃50+ Sources of Premium Traffic: For both broad appeal and niche engagement Wake up UNTIL September ends, or just click the attached link! #AdTech #DigitalAdvertising #DSP

Find our sticker in Porto - win a secret prize🌚

How do you serve video ads🎥 Our avid readers are already raising their hands, saying "This is obvious, it's VAST!" That's true, Video Ad Serving Tag is the basis of 90% ads you see online, from outstreams on Forbes to instreams on Hulu. But do you know how it works? VAST is an XML schema that contains metadata about ads. Which data exactly? ✔️Media file with the ad creative ✔️Impression tracker; ✔️Ad format data; Now, here's how it works in 3 simple steps: 🚀Step # 1. Request. The video player calls an ad server for an ad. 🚀Step # 2. Response. The ad server gets the ad request and responds with a media file and a tracking URL. 🚀Step # 3. Tracking. Once the main video triggers, the video player launches the impression tracking URL. Here's a quick scheme, just to keep in mind: #AdTech #VAST #Programmatic #Video #DigitalAdvertising

How to maximize a publisher’s revenue🤔 The very root of this question is the reason behind the birth of supply-side platforms. But with how developed the SSP market is, the lines got blurry, and the supply (heh) got way too big for a beginner publisher. How do they choose an SSP, then? Well, Epom is here to help. In our new article, we analyze: ✔️What SSP is as a product; ✔️What SSP’s main selling points are; ✔️What are the examples of the best SSPs; ✔️How to use SSPs to their fullest; Make a smart decision with our new guide! #AdTech #Publisher #SSP

Trust us, creating content is a hard and often ungrateful task. It’s not enough to produce it; to make your content noticed – you need proper tactics. And who else could explain them to you better than our beloved CMO – Angelina Lugova? In our new guest article for G2, Lina explains: ✔️How to overcome the challenges of short-form video production; ✔️Why interactive media is worth a try; ✔️How to encourage customers to buy rather than to watch; ✔️How to find your audience using voice search; What are you waiting for? Golden tips in the attached link! #DigitalAdvertising #Advertising #AdTech #Content

In 2024, an average brand has more data than water in the ocean. The problem is, it comes in waves and waves hurt if you don't know how to ride them🏄 A customer data platform is the surfing board in this poor analogy. It helps to gather and manage data for further use, but there's so much more to it. In this article, we explain: ✔️What a CDP is and what it does; ✔️How a CDP works in detail; ✔️CDP vs DMP vs CRM; ✔️How to choose a CDP; Don't be a barney; hop on and read! #AdTech #DigitalAdvertising #CDP #CustomerDataPlatform #DMP

Yes, we were wrong and cookies are back. He that is without sin among you, let him first cast a stone at us. The most engaging and disappointing drama of the recent 5 years is finally over. In this newsletter episode, we debrief how all of us were gaslit by Google, why this happened at all, and how the industry took this knife in the back. The least boring recap of the third-party cookie situation – go check it out! #AdTech #DigitalAdvertising #Cookies #Google #ThirdPartyCookies

Ad tech quizzes are back, baby! Today, we have the following question. Spoiler: we'll link the article with the answer in the first comment below🌚

Congratulations (to us)🤗🤗🤗 Epom is the "𝘉𝘦𝘴𝘵 𝘗𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘢𝘵𝘪𝘤 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮" in 2024! Thank you, Tech Breakthrough! Thank you to everyone on the team who's made this possible! Let's keep moving forward! #Programmatic #AdTech #DigitalAdvertising