![PUMA x Anushka Sharma](https://img.etimg.com/thumb/msid-96373706,width-300,height-225,imgsize-54406,resizemode-75/puma-x-anushka-sharma.jpg)
Sports brand Puma India has on-boarded Bollywood actor and entrepreneur Anushka Sharma as its new brand ambassador, part of its commitment towards the women’s business in India.
With this, Sharma, whose platform Propah Lady celebrates women unafraid to break stereotypes, joins Puma’s roster of ambassadors such as Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and recently Harrdy Sandhu.
"I have been an admirer of the brand Puma as they have always pushed boundaries and celebrated women who embrace individuality, fashion, sports and fitness culture. This resonates with me because it is something I have always believed in and determinedly followed," said Sharma.
On Monday, the brand had announced end of season sale promotions on its social media featuring file images of the actor in its products. The actress took to her social media and called out the brand, asking Puma to use her imagery only after onboarding her as a brand ambassador. In response, Puma posted an image of a proposal to make the partnership official. The company clarified the entire banter was staged.
The actor will endorse the brand’s footwear, apparel and accessories including select collections through myriad activities and brand campaigns throughout the year, said the company.
"Anushka is a true embodiment of what it means to be bold and unapologetically herself. As a brand, we strongly believe in supporting and enabling the determined spirit of women. We will be creating unique opportunities with her to deeply engage with our consumers. We are confident that the new association with Anushka will further drive our approach towards fitness and lifestyle in the country and in turn inch us closer to our consumers across cohorts,“ said Abhishek Ganguly, Managing Director of Puma India & Southeast Asia.
In the fiscal year ending December 2021, Puma India cemented its leadership position in India's sports and lifestyle market, earning a revenue of Rs 2044 crore. The brand added 51 stores in 2021 and has a total of 450 exclusive stores in India, so far in the current fiscal.
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