Advertising
Invidi partners Hathway, DEN to introduce targeted advertising on digital cable
Invidi Technologies partners with Hathway Digital and DEN Networks in India to introduce advanced targeted advertisement solutions for digital cable TV. Leveraging cutting-edge ad tech, this strategic alliance will deliver highly targeted ads to diverse audiences, enhancing relevance and effectiveness. Addressable TV advertising allows for precise targeting based on viewer demographics, interests, and behaviors, improving engagement and maximizing ROI for advertisers.
Bigg Boss emerges as 'big entertainer' for brands in Southern India
Bigg Boss: A recent study by Unomer Technologies highlighted the significant impact of advertising on Bigg Boss Tamil and Malayalam for India Inc. Brands saw a 57% increase in top-of-mind awareness, 26% in consideration, and 33% in purchase intent among regular viewers. The show attracted 50 sponsors and 200 advertisers, accumulating 150 billion minutes of viewership and reaching 170 million viewers.
IPG Mediabrands opens its largest GCC in Pune
The Pune facility, which currently has 1,000 employees, will serve as a key hub for media activation, product development and engineering to over 500 global clients across various industries, top company executives said.
Brands play up Olympic stars’ mettle, not medals, for deals
A record number of brands are showing interest in India’s top athletes for the Paris Olympics, including shooter Manu Bhaker, shuttler Lakshya Sen, archer Deepika Kumari, and hockey captain Harmanpreet Singh. These brands are keen to sign them up, not necessarily waiting for them to win medals. This trend has picked up over the past week, influenced by social media trends and legal scrutiny over non-sponsors using Olympians' images, according to industry executives.
Warning shots fired at non-sponsor brands seeking to cash in on Manu Bhaker's Olympic success
Manu Bhaker, the 22-year-old shooter who won a bronze medal on Sunday at the Paris Olympics, has been flooded with congratulatory wishes by brands that have never sponsored her or are associated with her in any manner.
Preventing misleading claims: Ads for diabetes, oncology drugs may need approval
The government is looking to regulate advertisements for anti-diabetes, sex hormone, and oncology drugs by amending the Drugs and Cosmetics Rules, 1945. Proposed changes include requiring prior approval for advertising Schedule G drugs. Public feedback is being solicited for the next 45 days.
SC asks I&B min to hold talks with advertisers on self-declaration issue
The Supreme Court instructed the Centre to consult media stakeholders on ad issues. Justices Hima Kohli and Sandeep Mehta required recommendations within three weeks. Entities like the Advertising Agencies Association sought intervention. Patanjali Ayurved ceased selling 14 products after Uttarakhand suspended their licenses. Advertisers were required to submit self-declarations on the Broadcast Seva Portal.
GMR Group becomes principal sponsor of Seattle Orcas
As part of this sponsorship agreement, the GMR logo will adorn the arm of the Seattle Orcas' jerseys throughout the season. Additionally, GMR Group will leverage various rights associated with the sponsorship, including LED board displays, award presentations, toss mats, and ticket allocations.
Patanjali misleading ads case: SC calls for resolution on advertisement industry issues
The Supreme Court on Tuesday instructed the Ministry of Information and Broadcasting to meet with various stakeholders in the advertisement industry to address issues stemming from earlier orders requiring self-declaration on ads. The court specified that recommendations should be filed within three weeks.
Hyperlocal tastes, identities get more and more play in Indian advertising
The marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for culturally rooted stories over pan-India narratives.
Must Watch
T20 World Cup champions likely to scoop up more brand deals
Top Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals, say sports marketing experts. Rise Worldwide, managing cricketers like Rohit Sharma and Jasprit Bumrah, expects an increase in deals.
Govt eases mandate on self-declaration for ads
The ministry now requires self-declaration certificates only for food and health ads, simplifying the process for advertisers. This change, particularly beneficial for digital advertising, precedes a significant July 9 court hearing.
Padmanabhan named COO for GroupM South Asia
Ashwin Padmanabhan appointed COO for South Asia, leading key practices and driving investments. He aims for long-term success and optimization for GroupM clients, while Praseed Prasad becomes Chief Growth Officer to oversee growth and marketing strategies.
T20 World Cup triumph sends Indian players' valuation soaring
The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players like Hardik Pandya, Jasprit Bumrah, and Surya Kumar Yadav are set to see a significant increase in their market valuation.
India’s T20 cricket world cup victory likely to boost ad revenue
India won the T-20 Cricket World Cup after 13 years, boosting cricket's revenue potential. Disney Star, the official media rights holder, expected $2.2 billion in advertising revenue. The game, blending US-style marketing with Bollywood glamour, saw high ad prices. The tournament, held partly in the US, ended with a dramatic final. Legends Rohit Sharma and Virat Kohli retired from T-20 cricket after the victory.
India in T20 World Cup final, Disney Star hikes ad rates
Star Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹13-26 lakh per 10-second slots for India and knockout games. The average ad rate for all 55 matches of the tournament works out at ₹6.5-7 lakh due to lower than expected demand from advertisers.
