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The Hyderabad-based company has developed several tailor-made solutions that enable conversational commerce for large businesses, public sector entities, and small and medium businesses, including a solution to sell products directly on WhatsApp.
The WhatsApp-based solution allows SMBs to list their products directly on WhatsApp apart from engaging with customers. The solution enables rich media, messaging lists, flows, catalogue management, and more.
The company is pitching the solution towards sellers on the ONDC platform, with a seller app interface similar to what the likes of Paytm is also offering.
“The solution is aimed at simplifying commerce for SMB retailers by offering easy store registration on ONDC, order fulfilment in less than 2-3 clicks, and customer engagement solution to generate more business,” a company spokesperson said.
“The solution will enable ubiquity across platforms and provide a ‘one-seller app experience’ without having to download multiple standalone apps,” the spokesperson added.
The product was unveiled at the company’s booth at the recently concluded Mobile World Congress in Barcelona.
The company also announced a deeper partnership with Truecaller, a global app for verifying contacts and blocking unwanted communication, that started in 2022, to form a master distributor model for the app’s business messaging platform.
Under the partnership, Tanla aims to help enterprises connect with end-users with messages integrated with images, videos, and documents, and other rich media, tapping into 260-million active user base of Truecaller in India, offering both one-way and two-way communication capabilities.
The messaging service provider has also tied up with Google to offer RCS-based solutions to customers allowing them to leverage the rich-media messaging capabilities of the platform at a much lower cost as compared to WhatsApp.
For RCS, Tanla has designed an interface that allows businesses to send actionable messages to customers, with the option to integrate Google’s generativeAI capabilities to build rich chatbots.
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