![In a rare podcast appearance, Apple CEO Tim Cook discussed a range of topics with singer Dua Lipa, addressing the pervasive impact of artificial intelligence (AI) on Apple's products.](https://img.etimg.com/thumb/msid-105347304,width-650,height-488,imgsize-961120,resizemode-75/in-a-rare-podcast-appearance-apple-ceo-tim-cook-discussed-a-range-of-topics-with-singer-dua-lipa-addressing-the-pervasive-impact-of-artificial-intelligence-ai-on-apples-products-.jpg)
Last week, however, the Apple CEO, in a rare podcast appearance, sat opposite singer Dua Lipa. From the impact of artificial intelligence to the changing tech landscape and iPhones, and his formative years, they spoke about a variety of issues.
AI A Game Changer
When Lipa, a 28-year-old British singer, asked the tech magnate how AI is going to completely change the world, Cook reiterated that "AI is everywhere today," and that it exists in "all of the products we produce in a very significant way" although it may not be labelled as such.
Citing the example of the Apple Watch, the 63-year-old corporate captain told the 'One Kiss' singer, that the device was capable of carrying out multiple functions. "If you fall, the watch will detect your fall and send a notification to your emergency contacts and emergency services. It will also detect a [car] crash. It will detect an irregular heartbeat. It will allow you to perform an ECG. If you’re composing a message, predictive typing tries to predict your next word … AI is everywhere today," he said while chatting with her.
![Tim Cook & Dua Lipa Tim Cook & Dua Lipa](https://img.etimg.com/photo/msid-42031747/et-logo.jpg)
Not All Good Things
The Apple CEO also addressed the elephant in the room: the rise of ChatGPT and other AI tools in our daily lives. He acknowledged that recently 'generative AI', along with large language models like ChatGPT, have captured the public imagination.
However, while admitting that this kind of smart tech could induce "life-changing" things (it can do things like help diagnose a problem that you’re having from a health point of view), he cautioned against its adverse usage.
"There’s a limitless number of things that AI can do. Unfortunately, it can also do not good things," Cook said on the podcast.
The Rule Book
Cook, who took over the reins of Apple in 2011 after founder Steve Jobs's demise, outlined the need for "some rules of the road, some regulation" when it came to AI in order to mitigate the profound risks and threat to humanity that it may pose.
"What is needed with AI is some rules of the road, some regulation. Many governments around the world are now focused on this and how to do it. Apple is trying to help with that. We’re one of the first ones that say this is needed. We’re very thoughtful and deliberate about how we approach these things. We think deeply about how people will use our products, and if they can be used for nefarious reasons, we don’t go down those paths," he said on the podcast, "Dua Lipa: At Your Service".
Cook, while admitting that most governments are a little behind the curve today, said that the "US, UK, EU and several countries in Asia are quickly coming up to speed," when it came to setting up rules.
"I do think there will be some AI regulation in the next 12 to 18 months. I’m confident that will happen," he told the British-Albanian singer.
Lipa also questioned Cook about the excessive use of the iPhone and smartphones in general, especially among millennials. Cook agreed on the need to moderate the use of these devices, highlighting the creation of the function «Screen time» by Apple that allows us to be aware of the time we spend on our devices and also set limits on use.
Screening Screen Time
When Lipa questioned Cook about the excessive use of smartphones in general, especially among young people, the top boss said what was on his mind. He agreed that there was a need to moderate the use of smart devices. In the same breath, he also highlighted the creation of the 'Screen Time feature by Apple that allows users to be aware of the time spent on devices and also set limits on use
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