![friday box-office report lead canva](https://img.etimg.com/thumb/msid-95322575,width-650,height-488,imgsize-149572,resizemode-75/friday-box-office-report-lead-canva.jpg)
‘Phone Bhoot’
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"Phone Bhoot records low numbers on day 1… Business did pick up towards evening shows, but not enough to record a healthy total… All eyes on day 2 and 3… Friday Rs 2.05 crore India business," he tweeted.
#PhoneBhoot records low numbers on Day 1… Biz did pick up towards evening shows, but not enough to record a healthy… https://t.co/IXUZzS6ooH
— taran adarsh (@taran_adarsh) 1667627590000
‘Mili’
![mili 2 mili 2](https://img.etimg.com/photo/msid-42031747/et-logo.jpg)
‘Double XL’
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According to a Boxofficeindia.com report, Double XL managed to collect in the range of ?12-15 lakh on the day of its release.
Before the pandemic, there was a market for more ‘story-centric’ movies that did not rely on star power but had engaging screenplays and relatable characters. ‘Dum Laga Ke Haisha’, ‘ Vicky Donor’ and ‘Queen’ were some of the prime examples of this type of film.
According to trade experts, the Covid-19 pandemic and the rise of OTT platforms had completely altered the tastes of the movie-going public. The mango people (the ‘aam junta’ or the general public ) nowadays crave a grand, out-of-the-world cinematic experience when they are going to the theatres.
Which explains why the Hindi version of the Rishabh Shetty magnum opus ‘Kanatara’ has raced ahead of all the Hindi movies released on Friday and raked in more moolah at the box-office. According to Koimoi.com, and collected Rs 2 crore at the BO almost a month after its release. The Hindi dubbed version of the movie has crossed Rs 50 crore domestically recently according to a report by India Today.
Low-budget story-centric movies, quirky comedies, and slice-of-life dramas that enjoyed a small yet solid audience pre-pandemic seem to have been relegated mostly to the OTT space today.
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Subscribe to The Economic Times Prime and read the ET ePaper online.