![Poster of Rajinikanth's 'Lal Salaam'](https://img.etimg.com/thumb/msid-107597840,width-650,height-488,imgsize-1392353,resizemode-75/poster-of-rajinikanths-lal-salaam.jpg)
Decline In Day 2 Earnings
On its second day of release, 'Lal Salaam' witnessed a decline in its earnings, managing to gather an estimated Rs 3 crore, as per reports from Sacnilk.com. This comes after an opening day collection of Rs 3.55 crore, bringing the total earnings to approximately Rs 6.55 crore.The storyline of 'Lal Salaam' revolves around a protagonist striving to redeem himself in the eyes of the very community that once rejected him. Despite its noble intentions, the film struggled to resonate with viewers, failing to maintain a strong foothold in cinemas.
Stiff Competition And Disappointment
Produced by Lyca Productions, the movie boasts a talented ensemble cast including Jeevitha, Thambi Ramaiah, and Ananthika Sanilkumar, alongside the cricketing legend Kapil Dev in a cameo role. Despite such star power, 'Lal Salaam' faced stiff competition from other releases such as 'Teri Baaton Mein Uljha Jiya' and 'Eagle', hindering its box office prospects.The disappointment surrounding 'Lal Salaam's performance highlights the unpredictable nature of audience preferences and the challenges of balancing socially relevant themes with entertainment value. Despite extensive marketing efforts, particularly emphasising Rajinikanth's involvement, the film failed to strike a chord with moviegoers.
Looking Ahead To 'Thalivar 170'
Looking ahead, Rajinikanth's fans await his next venture, 'Thalivar 170', where he is set to star alongside Amitabh Bachchan in a narrative reportedly inspired by true events. Directed by TJ Gnanavel, this upcoming project holds promise amidst the subdued reception of 'Lal Salaam'.(Catch all the Business News, Breaking News, Budget 2024 Events and Latest News Updates on The Economic Times.)
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