![Ghazal Alagh and Jeff Bezos](https://img.etimg.com/thumb/msid-111022444,width-650,height-488,imgsize-1336589,resizemode-75/ghazal-alagh-and-jeff-bezos.jpg)
Ghazal Alagh's Consumer-Centric Strategy
Alagh explained, “Imagine your consumers sitting in every strategic meeting you hold. We at Honasa Consumer Ltd., keep one chair empty at each of our strategic meetings and assume that our consumers are sitting there. I learned this amazing technique from Jeff Bezos, and it's improving decision-making standards at Honasa.”The goal, she emphasized, is to become one of the market's most consumer-conscious companies. This approach involves re-evaluating ideas from the consumer's perspective and making decisions that prioritize their best interests.
The post garnered quick engagement, with over 2,200 reactions within hours. Users on LinkedIn expressed appreciation for this customer-centric approach, drawing parallels with Amazon's strategies. One user commented, “Just like how Amazon does it!! It's quite an interesting method.”
However, some users raised questions about including employees in decision-making processes. One user highlighted the importance of considering employees' perspectives alongside customers', noting that employee satisfaction significantly impacts consumer experiences.
Ghazal Alagh's Business Journey
Ghazal Alagh began her career as a corporate trainee at NIIT in 2008 and later co-founded Honasa Consumer Pvt Ltd (Mamaearth) in 2016. Mamaearth, known for its toxin-free skincare, haircare, and baby care products, has rapidly gained prominence in the direct-to-consumer market. A Business Today report from 2023 highlighted Mamaearth's significant funding and valuation, positioning it as one of India's fastest-growing brands.Alagh's insights on LinkedIn often offer valuable lessons for aspiring entrepreneurs. As businesses navigate evolving consumer expectations, approaches like these could pave the way for sustainable growth and customer loyalty.
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