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After the video went viral, Rajeev Chandrasekhar, Minister of State for Electronics and Information Technology of India, in a post on social media platform X, the minister said that deep fakes are latest and even more dangerous and damaging form of misinformation and needs to be dealt with by platforms. Veteran actor Amitabh Bachchan has also called for legal action.
The minister said the government is committed to ensuring safety and trust of all netizens. He cited IT rules notified in April, 2023 under which it is a legal obligation for platforms to ensure no misinformation is posted by any user ensure that when reported by any user or govt, misinformation is removed in 36 hours. If platforms do not comply, platforms can be taken to court by aggrieved person under provisions of IPC.
Big B also reacting to the video has said that there is a a strong case for legal action.
Deepfake technology, which have the capability to create of hyper-realistic, often deceptive, manipulated videos and audio recordings driven by advanced artificial intelligence. These AI-generated media impersonate individuals, making them appear to say or do things they never did. Experts say that addressing the challenges of deepfakes requires a combination of technology solutions, legal frameworks, and media literacy efforts to mitigate their potential harm and ensure responsible use of this rapidly evolving technology.
Reacting to the post an user said: "What you need is to treat deepfakes on par with identity theft and IP infringement; and if the deepfake involves political misinformation that can for example cause civil unrest, then to apply UAPA."
A researcher on Twitter pointed out the original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October, the researcher said.
Meanwhile, on the work front Big B is currently seen as the host of ‘Kaun Banega Crorepati 15’. He next has ‘Kalki 2898 AD’, ‘Butterfly’ and ‘Thalaivar 170’ in the pipeline. While, Rashmika has ‘Animal’, ‘Pushpa 2: The Rule’ in her kitty. Rashmika Mandanna will also be seen in Laxman Utekar's next 'Chaava' opposite Vicky Kaushal.
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