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Kent has had an association with cricket for more than two decades in various capacities. Now as part of this deal, the brand will be visible on the team jersey and also at key spots on match days. The team is led by MS Dhoni.
Kent RO Systems chairman Mahesh Gupta said that the association will help the brand reach every nook and corner of the country with the IPL. “With this partnership, Kent RO will leverage the exciting and appealing platform of IPL cricket with innovative initiatives to engage with fans and the consumers.”
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