One day a customer of Safari Industries called up Sneha, a finance specialist at the company who was multitasking on customer-services front, to complain that his Safari bag had been damaged. His need was urgent. Unlike its competitors, Safari Industries didn’t provide after-sales service network. The promoter and managing director had implemented a radical idea of replacing the damaged luggage within warranty period rather than fixing it.
Business News›Prime›Markets›Sudhir Jatia has made 200x returns for investors over 10 years. Can he keep delivering?
Strategy
Sudhir Jatia has made 200x returns for investors over 10 years. Can he keep delivering?
Synopsis
Sudhir Jatia has made a habit of succeeding. Success doesn’t rest on its laurels. Safari’s competitors VIP and Samsonite have something that Safari doesn’t have. Jatia’s test will be to really get this part of the business that it currently lacks to really establish Safari across the entire luggage market.
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