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Strategy
PVR INOX aims to rekindle the silver screen experience with an out-of-the-box initiative
![PVR INOX aims to rekindle the silver screen experience with an out-of-the-box initiative](https://img.etimg.com/thumb/msid-104592664,width-1015,height-761,imgsize-53730,resizemode-8/prime/prime-vantage/pvr-inox-aims-to-rekindle-the-silver-screen-experience-with-an-out-of-the-box-initiative.jpg)
![PVR INOX aims to rekindle the silver screen experience with an out-of-the-box initiative](https://img.etimg.com/thumb/msid-104592664,width-1015,height-761,imgsize-53730,resizemode-8/prime/prime-vantage/pvr-inox-aims-to-rekindle-the-silver-screen-experience-with-an-out-of-the-box-initiative.jpg)
Synopsis
Strapline: PVR Passport is a unique initiative to revive the theatrical experience and drive revenues. The initiative is tailored for individual viewing and hence poses a challenge in India, where cinema outings are predominantly a cherished family or group activity. Nevertheless, it may bolster the prospects of small- and mid-size films that are left to be seen either on TV or OTT.
To reignite the cinematic experience in theatres at a time when OTT is making strides, multiplex chain PVR INOX has come up with an innovative promotional drive. It has unveiled a new subscription service, ‘PVR Passport.’ Priced at INR699, the monthly service allows subscribers to watch up to 10 movies in a month. The service comes with a lock-in period of three months and is a limited-period deal with only 20,000 subscriptions up for grabs.
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