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Strategy
Load, lock and deliver: How Porter is reinventing itself to manage fast growing scale
![Load, lock and deliver: How Porter is reinventing itself to manage fast growing scale](https://img.etimg.com/thumb/msid-105912366,width-1015,height-761,imgsize-87100,resizemode-8/prime/technology-and-startups/load-lock-and-deliver-how-porter-is-reinventing-itself-to-manage-fast-growing-scale.jpg)
![Load, lock and deliver: How Porter is reinventing itself to manage fast growing scale](https://img.etimg.com/thumb/msid-105912366,width-1015,height-761,imgsize-87100,resizemode-8/prime/technology-and-startups/load-lock-and-deliver-how-porter-is-reinventing-itself-to-manage-fast-growing-scale.jpg)
Synopsis
Yet to see profits, Porter is seeing a fast expanding topline. The intra-city logistics startup continues to maintain a razor focus on its core business — on-demand transportation for small and medium businesses. The company’s management is positive about breaking even by the end of next year.
A decade back, intra-city logistics had largely been thought of as a city-specific model, unlikely to become a large pan-India play. This was because given the high mortality of startups experimenting with intra-city logistics, investors were more drawn to inter-city logistics businesses. But now, if you drive through any major Indian city, be it Delhi, Mumbai, Bengaluru or Chennai, it is easy to spot a bright blue, Porter-branded three-wheeler
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