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While the company entered India in January 2016 as part of its global roll out, Netflix was registered as a limited liability partnership (LLP) in the country in April 2017 when it started commissioning content. The latest numbers, however, reflect financials for seven months starting September last year after the actual transfer to local distribution entity from Singapore.
On an annualised basis, the revenue numbers translate into about Rs 100 crore for the entire FY18.
A Netflix spokesperson declined to comment. Netflix has made its fastest investment in India compared to any other market since its entry and has said the country has potential for over 100 million members in the future.
“There’s over 300 million mobile phone subscriptions or households... So there’s a huge market and people in India like around the world love watching television,” Netflix CEO Reed Hastings had said at an investor call a fortnight ago. “Now, we will take one million at a time and figure out how to expand the market as we grow. We will go from expanding beyond English into Hindi and then into many more languages, more pricing options, more bundling, all of those things are possible.”
Video streaming services including Netflix, Amazon Prime Video and Hotstar are competing against about 30 Indian rivals, most of which provide popular sports and local-language general entertainment programming for free.
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Netflix, which reported $11.7 billion in revenue in 2017, has about 130 million subscribers globally and half of them are outside its home market. Apart from ‘Sacred Games’, Netflix has picked up films like ‘Love Per Square Foot’ and ‘Lust Stories’ and has also signed a deal with Red Chillies Entertainment to produce a couple of shows including ‘Bard of Blood’. And even as ‘Ghoul’ did not work for the platform, it has high hopes from ‘Selection Day’, ‘Again’ and second season of ‘Sacred Games’.