![Deepinder Goyal](https://img.etimg.com/thumb/msid-104485901,width-650,height-488,imgsize-963724,resizemode-75/deepinder-goyal.jpg)
A verified X (formerly Twitter) user named Rajiv Mehta posted a video of the “female model” riding an expensive bike with an “empty Zomato bag”, wearing clothes usually worn by the firm’s delivery executives
“Indore #Zomato marketing head had this idea. He hired a model to drive around with an empty zomato bag for one hour in the morning and one hour in the evening. @zomato is on a roll,” he posted.
The video has garnered close to about a million views already.
Goyal, however, said Zomato had nothing to do with the activity.
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Goyal went on to add that “there’s nothing wrong with women delivering food — we (Zomato) have hundreds of women who deliver food everyday to earn a livelihood for their families, and we are proud of their work ethic”.
According to a 2021 blog post post from Goyal, Zomato has been trying to increase the number of female delivery executives in its fleet.