![digital infra](https://img.etimg.com/thumb/msid-88472322,width-650,height-488,imgsize-11548,resizemode-75/digital-infra.jpg)
“This platform presents a great opportunity for brands and retailers to connect directly with consumers, marketing directly to them and getting incremental demand in return. Our intent-based and data-driven marketing and transactions platform provides unparalleled targeting and Direct-to-Consumer reach at a fraction of the cost of comparable options. We believe that this is the new marketing model of the post-pandemic world,” said Amit Sharma, CEO, ShopX.
The company has piloted the platform in Bengaluru over the last three months. It has helped the company optimise customer acquisition cost to a few cents and find new ways to engage over 60% of active users through gamification and everyday savings. More than 30% of users carry out monetizable engagements monthly.