Create meaningful customer interactions with UX and CX training

Upskill your team in the important area of customer experience, with 25 hours of interactive online courses available in 6 languages and across a range of experience levels. Training covers:

  Defining customer needs
  Using data to understand customer experience
  Developing a path to purchase that drives customer satisfaction
  Customer journey mapping
  User research and usability testing
  Customer experience analytics
  Voice of customer and CSAT

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Explore some of our popular CX courses

Understanding Customer Experience with Data

This plan will help you understand how to use different signals to understand your customers and how to use insights from data, research and customer feedback to improve customer experience. It contains five courses:

  • Working with usability data
  • Deep customer understanding with ethnography
  • Connecting data analytics to customer experience
  • Applying customer satisfaction data
  • Closing the loop with the voice of the customer
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Mapping the Customer Journey

This plan gives you a practical approach to identifying and meeting your customer’s needs using customer journey maps. You’ll be able to ask the right questions, research and map a present and future-state customer journey. It contains six courses:

  • Introduction to Customer journey mapping
  • Preparing for customer journey mapping
  • Building a current-state customer journey map
  • Connecting data analytics to customer experience
  • Building a future-state customer journey map
  • Using customer journey maps
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Defining Customer Needs

This plan gives you a practical approach to identifying unmet customer needs through in-depth research and data analysis. You’ll be able define your brand positioning around your customer’s needs. It contains five courses:

  • Introduction to defining customer needs
  • Knowing your customers and defining their needs
  • Optimising the research mix
  • How to conduct usability testing
  • Using CX analytics, goal setting, and applying the HEART framework
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Expert-led analyst sessions

Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context.

Latest reports and trends from Econsultancy

Quick Guide to Marketing Automation

This quick guide looks at the business benefits of marketing automation, including the ability to deliver personalised, omnichannel experiences to customers and improve acquisition, engagement and retention. It provides an overview of the main features offered by marketing automation platforms, and the key steps to successful implementation.

Ready to accelerate your CX capabilities?