A continuación, le indicamos cómo puede establecer una sólida reputación como empresario de defensa del paciente.

Demonstrate Expertise: Become a reliable source of information by sharing your knowledge and experience through content, workshops, or consultations. Deliver Results: Show the impact of your work. This could be improved patient outcomes, increased awareness, or successful policy changes. Be Transparent: Be honest about your qualifications and limitations. Build relationships based on open communication. Put Patients First: Always prioritize the needs and well-being of patients in your decisions and actions.

Ground your work in the needs and wishes of people with lived experience. Advocacy should not be for an advocate's benefit. And any entrepreneurship should seek to return gains back to people with lived experience. Build trust by prioritising your work, and how you do it, around people with lived experience of the problem you're advocating on.

One of the best ways to enhance your effectiveness is to continuously learn. You can learn on your own, through understanding policy, legislation and governance arrangements in health care systems. But you can also learn with folks, collaboratively making meaning on what the issues and solutions are. Collaborative meaning-making will not only allow you to learn more effectively, but it will also build a coalition to create change.

Your reputation isn't just built on what you have done, but also on the perceived notion and belief of what you will do and what you are capable of achieving. To establish a strong reputation as an advocate, it is crucial to engage in continuous reflection and improvement. Reflection is the first step in establishing a solid foundation. Take the time to evaluate what has brought you to your current position and identify which strategies have been successful and which need adjustment. By honestly assessing your past efforts, you can gain valuable insights into your strengths and areas for growth. Use this information to refine your approach, ensuring that you are always moving forward and enhancing your capabilities.

Go to where people learn and where people change. If you want to effect change, you need to move to where people are open to learning - in their organisations, in their places of education, in their social media feeds. You also need to move to where people are most open to change, perhaps starting in places or in conversations where they are most comfortable to explore their beliefs and needs to change.

Build expertise about a subject that fills the gaps in healthcare. Network with like minded professionals, and ask for support. Spread awareness and offer useful information about that subject to patients, caregivers, and other healthcare professionals. Be open and transparent about the opportunity and challenges in terms of reimbursement for example. Use social media effectively to reach more people and publicly advocate for patients. Maintain high ethical standards and always put patients first. And lastly gather testimonials from those you have helped to increase credibility.