A continuación, te explicamos cómo puedes sortear los obstáculos y tomar decisiones informadas como profesional del marketing.

Cifras, datos objetivos, tendencias...Quien conoce el campo de batalla, tiene ya el lance ganado, pues le permitirá disponer de acciones y estrategias en base a los riesgos asumidos...Y digo asumidos, no asumibles, hay una diferencia de concepto importante. Dentro de todos esos datos y feedback, también, si procede, contemplaremos el factor de incertidumbre, ese porcentaje que ofrece el consumidor con respuestas de conducta tal vez inesperadas.

Assessing risks is crucial in marketing. When launching a new video concept for Paradygm TV, I analyzed market trends, audience behavior, and the competitive landscape. By studying trends, I identified opportunities and threats, such as the rise in eco-friendly preferences. Data analytics helped me understand consumer habits, leading to targeted audience. A SWOT analysis highlighted areas for differentiation and potential challenges. Balancing pros and cons, I chose strategies that protected our brand and finances. This thorough risk assessment led to a successful launch and reinforced the importance of structured risk evaluation in marketing.

Data is essential for informed marketing decisions. Each campaign, whether focused on brand awareness, traffic, leads, or app installs, requires thorough data analysis. By gathering and analyzing key performance indicators (KPIs), customer feedback, and industry reports, you can understand your target audience, market conditions, and the effectiveness of your marketing efforts. This data-driven approach allows you to identify trends and insights, adjust your tactics, and develop ongoing strategies based on market trends and research, ensuring optimal decisions that drive success for your clients or whoever you serve.

Creative thinking is more crucial than ever, especially in today’s creator economy where distinct voices and perspectives dominate. As the content we pay attention to becomes hyper-personalized and more algorithm-driven, marketing is less about promoting things and more about anticipating needs and connecting to our desires. Consequently, the strength of brands is increasingly defined by relationships. The bottom line is this: while mediums evolve, creative thinking remains an enduring necessity because ultimately, ideas and messages are what drive campaign success.

At Paradygm TV, one of Nepal's biggest YouTube channels with over 700k subscribers, I employed creative thinking to tackle marketing challenges. I explored unconventional channels, like local influencers and niche social media, to promote brands such as Kaapas, Newmew, Yolo, and Hotel Mulberry. Experimenting with new messaging, we created engaging content from humorous skits to heartfelt stories, attracting and retaining viewers. By introducing interactive content like live Q&As, we deepened audience engagement. These strategies boosted sponsor visibility and brand recognition, demonstrating the power of creative marketing.

Strategic planning is crucial in marketing. At Paradygm TV, with over 700k subscribers, I set clear goals and defined our target audience. I developed a roadmap by understanding our strengths and weaknesses, and identifying market opportunities and threats. This strategic approach allowed us to allocate resources efficiently and prioritize actions. For instance, we tailored campaigns for sponsors like Kaapas, Newmew, Yolo, and Hotel Mulberry, maximizing their visibility. By staying focused on long-term success, we boosted brand recognition and maintained our channel's growth and engagement.

Schedule regular reflections on your actions and outcomes. Analyze what worked, what didn't, and how you can improve moving forward.

At Paradygm TV, I also focused on fostering community engagement beyond sponsorships. We organized fan meet-ups and interactive contests that strengthened our viewer loyalty. These initiatives not only enriched our content but also deepened our connection with our audience, turning them into brand advocates. This community-centered approach complemented our strategic partnerships and creative campaigns, contributing significantly to our channel's success and influence in the Nepalese YouTube landscape.