A continuación, te explicamos cómo puedes mejorar la comunicación en las ventas médicas a través de la escucha activa.

Medical sales or hospital sales, both can involve emergency and not emergency treatment. In both the case, its important to hear patient need or the attendant perspective, which can help sales team give better clarity and guidance to the patients. We can always give them detailed treatment choices, duration required along with the expenses, which is very crucial for them to understand and make decisions. In todays era, wherein largely the patients are covered u der insurance and hence we shall assist them with the 3rd party, cashless facility and make their treatment anxiety free. Meanwhile there are some procedures, which requires special assistance and the same can be provided with the empaneled HCP's. Key word is -"Hear them out"

Listening is the key for a successful communication, it’s never about what you say , it’s about how you say it and why you say it , so God gave us two ears and one mouth for a reason ! Listening more will enable you to answer better and respond appropriately. Seeking to understand more than being understood is a trait of successful leaders and inspirational people. So let’s try to Look Listen and Learn before we speak , advise or answer .

The goal is to partner with HCPs to improve patient outcomes and in order to be a good partner it’s critical to listen to understand so that you can come up with the ideal solution to achieve that goal.

"Indeed, excelling in medical sales requires a profound understanding of each client's distinct requirements. Active listening is a vital skill that enables you to discern subtle nuances and unarticulated concerns, allowing you to craft a tailored approach that addresses their specific needs. By carefully attending to the language and tone employed by healthcare providers, you can pinpoint their priorities and adapt your pitch to resonate with their goals. This attentive approach not only establishes trust but also demonstrates your commitment to providing solutions that harmonize with their unique circumstances, thereby distinguishing yourself as a trusted partner rather than merely a product promoter."

Active listening is essential in medical sales to understand each client's unique needs. By actively listening, you can discern subtle cues and underlying concerns that may not be explicitly stated. Paying close attention to the language and tone used by healthcare providers enables you to identify their priorities and customize your pitch accordingly. This level of attentiveness fosters trust and demonstrates that you're focused on providing solutions that align with their specific needs, rather than just pushing a product.

"Fostering a strong rapport with clients is a crucial aspect of successful client relationships, and active listening serves as the cornerstone of this endeavor. By demonstrating a sincere interest in their thoughts and opinions, and acknowledging their specialized knowledge and expertise, you cultivate a conducive environment for candid and transparent communication. This reciprocal exchange not only makes clients feel appreciated and respected but also affords you valuable insights into their inclinations, preferences, and working styles, which can be leveraged to nurture enduring and collaborative relationships.

Building rapport with clients is crucial in medical sales, and active listening is key to this process. By demonstrating genuine interest in their perspectives and expertise, you create a conducive environment for open dialogue. This two-way communication not only makes clients feel valued but also offers valuable insights into their preferences and working styles, facilitating the establishment of long-term relationships.

En realidad hay que tener empatía es decir ponerse en los zapatos del otro para contribuir a una relación sana y acertiva que nos genere resultados positivos.

Asking the right questions is essential for effective active listening in medical sales. It shows that you're fully engaged in the conversation and committed to understanding the client's situation thoroughly. Thoughtful questions can help clarify any uncertainties and encourage healthcare professionals to expand on their needs, providing you with valuable insights on how to best address them.

Para hacer las preguntas correctas debemos crear o preparar el campo para aquello, es decir conocer a fondo la necesidad del cliente, que es lo más importante o urgente en ese momento para él y con este conocimiento lanzar la pregunta o disparador.

A resposta adequada só é possível se a escuta ativa tiver sido bem feita: - identificar gargalos do hospital onde deu produto/ serviço podem ser úteis - identificar um perfil de paciente que vai se beneficiar do seu produto /serviço - se colocar à disposição para eventuais dúvidas e solicitações dos HCPs - visualizar o cenário do profissional e não somente a preocupação em vender a qualquer custo '- estabelecer confiança no seu conhecimento técnico e definir em quais momentos isso pode ser oportuno para a equipe

Acompanhamento ou follow up garante que você se atentou aos passos anteriores e conseguiu buscar soluções solicitadas durante a conversa. O consultor de vendas hospitalares deve ser um facilitador - que traz soluções e não apenas identifica problemas!

Esta parte del dar el seguimiento es muy importante ya que recordemos existe un ciclo de ventas o visitas a médicos que no sólo termina con la visita, una venta o una llamada. El dar seguimiento es fundamental y le da un plus adicional a la gestión realizada y le hace sentir importante a nuestro cliente. El seguimiento es parte del cierre de una venta y si de primera mano no realizaste la venta pues recuerda "Que el que persiste alcanza"

"Following up after meetings is a natural continuation of the active listening process, demonstrating that you have not only absorbed but also retained the key points discussed. By proactively addressing any unresolved matters or queries, you tangibly illustrate your commitment to client satisfaction. A tailored follow-up that specifically references aspects of your conversation serves as a powerful testament to your attentiveness and dedication, bolstering the client's confidence in your ability to meet their unique requirements. This, in turn, enhances your professional credibility and significantly increases the likelihood of successful sales outcomes.

Ouvir com atenção é a essência da escuta ativa. Compreender e digerir as informações captadas é fundamental para promover uma interação empática e envolvente. É importante saber utilizar de perguntas bem direcionadas para estimular o interlocutor a expor o seu ponto de vista em relação a algo. Se mostrar interessado, ter empatia, atenção, respeito, foco no assunto, identificar a linguagem corporal, ausência de julgamentos e desvios também são aspectos importantes a serem considerados para que haja a melhor compreensão possível, proporcionando uma comunicação eficaz, evitando mal entendidos, assim estabelecendo um laço de confiança com o seu interlocutor.

Take a pause People would say Do this Do that etc. But no one would tell you how to do it Ask your client to take pause while giving brief and share your understanding in between Take pauses while replying, you'll see the impact

Open your ears and listen Take a pause then clarify if any doubts are there Again take a pause and then respond with added value When you communicate, take a pause. It shows seriousness and your response would get listened; not just heard It's a two way street

Hi, Just my thoughts and sharing, It is a continuous learning journey, adapting to our customers evolving needs. We ask the right questions, empathize, and engage with genuine understanding. Clarity is essential, confirmed through summarizing and follow-ups. But active listening goes beyond just hearing,it's about taking meaningful action based on what we learn. Let's approach our work with empathy, striving for meaningful connections. A win-win outcome occurs when both parties are satisfied, including being open to learning from mistakes. Communication, like love, involves turning perspectives into action through active listening. Success in communication lies not only in what we say but in how well we listen. Thank you:)