EXTE

"Attracting the right users at the right moment, especially with creativity that surprises, is a key challenge. For achieving that 'wow' effect, AI is undoubtedly a crucial tool. Our technological capabilities, exclusive formats, and internal talent provide solutions tailored to each client's needs, ensuring an optimal experience for advertisers, publishers, and, of course, the audience," concludes Alberto Grande Blázquez, CRO of EXTE. In an ever-challenging digital landscape, EXTE leads with first-party data, contextual technology, and AI, transforming how publishers thrive in a volatile and competitive online environment. Discover how these revolutionary approaches are redefining media success in Latin America! Read on! ➡ https://lnkd.in/dScrD8FA #DigitalTransformation #AdTech #AI #FirstPartyData #ContextualTech #EXTE

We are excited about the latest episode of the NDA Meets podcast, where Editor Justin Pearse sits down with James Hill, our Chief Commercial Officer at EXTE. With a twenty-year career in the industry, James is two months into his role, driving growth in new markets as we embark on an ambitious global expansion. Tune in for an insightful discussion on the challenges and opportunities in the adtech world!

📺 Connected TV is revolutionizing advertising! Discover how EXTE and LG are transforming the audiovisual landscape with their innovative approach to personalized ad campaigns. Learn how brands like Dior are leveraging this cutting-edge technology to reach their audience more effectively with our technology in collaboration with Publicis. Read the full article in Spanish! ➡ https://lnkd.in/d_hg4TPE

Discover how Generation Z is reshaping advertising! Explore how this digitally native generation is influencing advertising trends with their preference for authenticity, social responsibility, and personalized marketing. 📊 Advanced data and targeted campaigns 📱 Multichannel engagement 🌍 Genuine narratives and social commitment Adapting your strategy to their values and preferences is key to capturing their attention. Don’t get left behind! #EXTE #EXTEInsights #Advertising #DigitalMarketing #GenZ #AdvertisingTrends #Innovation

Amazon Prime Day 2024 is well underway! With some forecasters predicting a record $14 billion in consumer spending over the two-day event, now in its ninth year, anticipation is at an all-time high. So how should brands and marketers be fine-tuning and adapting their digital strategies to get the most out of this global shopping event? Mediashotz interviewed industry leaders, including James Hill, Chief Commercial Officer of #EXTE, to gather valuable insights and strategies. Read on! #amazonprimeday #adtechs #advertising #amazon

Jorge Martínez Beneyto, Director de Alianzas Estratégicas y Relaciones Institucionales de EXTE, nos comparte una reflexión sobre la Eurocopa y el valor del esfuerzo colectivo. En su artículo, nos invita a pensar más allá de las victorias.

Thank you to all attendees for joining us at our breakfast event on Wednesday, in Quito, Ecuador! 🙌 It was a pleasure to have the heads and planners of all the agencies at this special event. Tatiana León Celis, Sales Manager of Ecuador together with Maria Camila Morales Ramirez, Country Manager of Colombia, presented our portfolio and the latest developments. We highlighted the advancements in segmentation thanks to our proprietary technology and artificial intelligence, as well as the new performance-focused advertising possibilities with Echo and Pulse. #EXTEBreakfast #EXTEInnovation #EXTETechnology #AI #Segmentation #Performance #Echo #Pulse

🎙️"Excited to announce that the EXTE team is expanding into the Middle East and Africa region! We now have teams based in South Africa and Dubai, with 11 dedicated people ready to meet the needs of brands in these markets. Thank you to everyone already working with us and for your positive feedback on our wide range of solutions. You have helped make EXTE a one-stop shop for interactive ad formats, AR, 3D, CTV, display, video, and branded content. All of this is powered by EXTE's proprietary AI contextual targeting at the heart of everything we do." - Luis Olivares, Managing Director Middle East, Africa & International Hubs. Connect with the team! Paola Ambrogio, Aswin Noel, Zione Akule, Carla Colomer Matachana, Guillermo Martín, Fernando García

Rossana Peragallo, Country Manager of Chile, shared in an interview with PRODU that one of the major challenges facing the advertising industry today is standing out in a saturated market and capturing the #attention of increasingly fragmented #audiences, especially among young people. The key lies in innovation, creativity, and the ability to connect with consumers' emotions and values on a deep level. Read the full interview here! 🔽

⚽ With Euro Cup 2024 in full swing, excitement and attention are at their peak. This sporting event offers brands an exceptional opportunity to enhance their marketing strategies and connect with a global audience following every detail of the tournament. Alex Martinez, CSO at EXTE shares some insights to keep up the pace and maximize impact during one of the most anticipated events. ▶️https://lnkd.in/dVGddJs7 #eurocup #eurocopa #advertising #exteadvertising