Shalion

🚀 Exciting News! 🚀 We’re thrilled to announce our €5 million investment from Seaya! This funding marks a pivotal moment in our journey to revolutionize the eCommerce intelligence industry. With this investment, we are set to launch an innovative retail media product in the US market. This product, designed to offer unparalleled data richness, aims to transform how agencies optimize their retail media strategies and enhance the value they provide to clients. Our CEO, German Loewe, shared: “Partnering with Seaya Ventures is a tremendous endorsement of our vision and hard work. With their support, we are confident in transforming the digital commerce intelligence sector and providing unparalleled insights to our clients.” Read the PR here 👉 https://hubs.li/Q02JxrFx0 This news follows our recent strategic partnership with GroupM, aiming to supercharge retail intelligence capabilities. Stay tuned as we continue to innovate and lead the way in eCommerce intelligence. Thank you for your continued support! #Shalion #SeayaVentures #eCommerce #Innovation #TechNews #GroupM #Partnership #DigitalShelf #RetailMedia

🌟 Exciting Highlights from the 2024 Path to Purchase Retail Media Summit in Chicago! 🌟 We had an incredible time participating in this event, where industry leaders came together to share insights and strategies. Here are some key takeaways: 🔹 Incrementality Measurement: A major theme, with a shift towards Incremental Return on Ad Spend (iROAS) to better gauge advertising effectiveness. 🔹 Challenges: 53% of participants faced analytics and reporting limitations, while 41% noted lower ROI compared to other channels. 🔹 Advertising Strategies: New insights showed conquesting campaigns and branded search offer more incremental value than previously thought. 🔹 Retail Media Networks (RMNs): With 80% of brands investing in RMNs, discussions focused on managing multiple networks and improving data quality. 🔹 Changing Shopper Behaviors: Emphasis on understanding the customer journey and the importance of psychographic and behavioral data. 🔹 Future Directions: Innovation is key, with a focus on data quality, market confidence, and tailored incrementality approaches. 👉 Discover more about the future of retail media strategies in our full article on our website. Don't miss out on these valuable insights! #RetailMedia #MarketingInsights #PathToPurchase #Innovation #ChicagoSummit https://lnkd.in/dfFsg6hX

🔔 Last Day at the Retail Media Summit in Chicago! 🔔 We are thrilled to be here on the final day of the Retail Media Summit in Chicago, hosted by P2PI! The Retail Media Summit is the premier event for the commerce marketing community, where CPG brands and retailers come together to navigate the complex and rapidly evolving media landscape. This summit has been a fantastic opportunity to engage with leading experts in retail media, participate in insightful content sessions, and network with industry peers. There’s still a whole day left to continue the conversation on the full power of retail media. We can't wait to exchange ideas and learn from the best in the business. 📅 Date: June 27th  📍 Location: Chicago Looking forward to connecting with you there! #RetailMediaSummit #Chicago #CommerceMarketing #CPG #RetailMedia #Networking #Omnicommerce

🌟 That's a wrap on this year's Cannes! 🎬 It’s been an incredible experience connecting with some great folks and sharing insights that are shaping the future of our industry. Highlights from the second day at Cannes included “The Future of Shopping” on the GroupM Rooftop with Amazon and Colgate-Palmolive, as well as insightful commerce panels on the WPP Beach with Instacart and DoorDash. Here are some key takeaways: 📊 Data-Driven Diversity: Use all your data to create diverse and rich online experiences for consumers, avoiding the urge to follow only the most popular data signals. 🚀 Innovative Mentality: The “learn fast, fail fast, scale fast” mentality will continue to drive our industry forward. 📱 Stoppable Video & Social Commerce: These will keep growing as they become more seamless and frictionless experiences. 🌍 Generational & Local Nuances: Gen Z is pushing brands to rethink content creation and authenticity in completely new ways. 🛍️ AI-Enhanced Shopping: Consumers have the tools to traverse the shopping funnel completely, and this will only get easier with AI. Amazon Live proves this point. 🔄 Non-Linear Frameworks: Linear shopping frameworks will lead us astray, especially for organizations organizing their budgets around the funnel (brand, performance, etc.). We need to get comfortable with the uncomfortable as we navigate these changes. At the end of the day, consumers are counting on all of us in the industry to get this right. As Instacart’s Fidji Simo reminds us, consumers rely on us to put food on their tables and connect them with products that enhance their quality of life. This is what it’s all about. Looking forward to continuing these conversations and driving our industry forward together! 💡 #CannesLions #Ecommerce #MarketingInnovation #FutureOfShopping #AI #SocialCommerce #ConsumerExperience #RetailMedia

Shalion is at Cannes taking in the sun and retail media insights! 🏖️ We are excited to announce that Cory Weeks, our VP Agency Solutions, is at #CannesLions2024 this week! 🌴🌞 Key highlights of yesterday’s Nectar360 Retail Media Summit: Retail Media is Booming: With over 220 retail media networks, the industry is experiencing rapid growth! 📈 Challenges Ahead: Fragmentation and complexities in execution and scale continue to be significant hurdles for the market. 🧩 Collaborative Solutions are the path forward: Industry leaders across retailers, brands, agencies, and tech companies are coming together to prioritize these challenges and create a roadmap for success. 🗺️ Standardization is crucial to ensure the health and growth of retail media: Data Harmonization: Ensuring data consistency across a complex ecosystem of retailers. 📊 Internal Alignment: Breaking down budget silos across trade, shopper, digital, and brand teams and aligning to a common goal. 🏢 Unified KPIs and Objectives: Establishing a common language and metrics for retail media to drive channel impact and success. 🎯 Customer-Centric Approach: Above all, it’s about keeping the customer at the center of our strategies to deliver a powerful user experience. 💡 We’re excited to discuss retail media standardization and overcoming fragmentation. Reach out to connect with us in Cannes! #RetailMedia #RetailMediaSummit #Shalion #Cannes2024 #Innovation #Marketing #CustomerExperience #DataStandardization #AgencySolutions

🚀 Game-Changing Insights! 🚀 Just released from WARC - a new report on The Future of Digital Commerce! 📊  Want to know some of the trends identified?👀 AI is revolutionizing CPG marketing by enabling highly personalized campaigns, predictive demand forecasting, and optimized marketing strategies—all geared towards delivering outstanding ROI and consumer satisfaction. 📈🤖 Retail media ad spend is projected to reach $153.3bn globally in 2024, driven by advancements in off-site targeting as commerce data permeates non-retail environments. 🛒💡 Direct-to-consumer models will continue to shape the omnichannel landscape, with personalized marketing playing a crucial role in boosting customer acquisition and retention through tailored, relevant experiences that meet individual consumer needs. 🎯👥 Join us at the Retail Media Summit in Chicago from June 25-27! Our fantastic team members, Germán Loewe (Co-Founder & CEO), Cory Weeks (VP Agency Solutions), and Jack Lindberg (Head of Product) will be there to discuss these insights and connect with industry leaders. This is a prime opportunity to explore how the latest trends in retail media can drive your business forward. Looking forward to seeing you there! 🤝✨ #RetailMedia #RetailMediaSummit  #DigitalCommerce #Shalion

GroupM chooses Shalion as its partner to supercharge its commerce intelligence capabilities. 🚀 Shalion's advanced retail media and market intelligence is now integrated with GroupM's Open Media Studio, allowing their teams to leverage real-time, actionable insights across a vast range of markets, retailers and categories for GroupM clients. Explore how we're shaping the future of retail: https://lnkd.in/esq6tJec

🌟 We are excited to be one of the partners at the P2P Retail Media Summit 2024! 🌟 📅 When: June 25 - 27, 2024 📍 Where: Chicago, IL Join us at the premier retail media event for CPG brands & retailers! What you can expect: 🛒 Learn omnichannel tactics 📊 Discover new measurement strategies 💡 Explore ad tech solutions ⚡ Tap into the full power of retail media The Shalion team will be delighted to provide answers to the challenges and opportunities discussed at the summit! Let's connect, share ideas, and explore new trends together! See you there? #RetailMedia #CPG #P2PRetailMediaSummit

Did you know that digital grocery sales are skyrocketing? By 2026, they're expected to make up a whopping 19% of total U.S. e-commerce sales. 😲 That's right, they're surpassing traditional e-commerce favorites like apparel and accessories! 🛒💻 Read the full article ⤵️⤵️⤵️⤵️ https://lnkd.in/dF5TVgpj

Our team in Barcelona moved to a New Workplace! 📦🚚📍 We are thrilled to announce that our team has officially moved to a new location. This change marks an exciting new chapter for us, and we couldn’t be more enthusiastic about the positive impact it will have on our work and our team. Our new workspace is not just a change of scenery; it’s a move that reflects our growth, our commitment to innovation, and our dedication to providing the best environment for our employees to thrive. The new space is designed to foster collaboration, creativity, and productivity, and we can't wait to make the most of it. We thank our incredible team for their hard work and flexibility during this transition. Here’s to new beginnings and a future filled with success and growth! 🌟👏 Stay tuned for updates and pictures of our new space. We look forward to welcoming you there soon! #NewWorkspace #ExcitingTimes #TeamWork #Innovation #Growth