SunMedia (now part of EXTE)

Consumer attention is no longer something that brands can just pay big dollars to capture; it must be earned more organically through seamlessly-delivered, well-thought out, visual content that appears in the right context 🪄 Jezabel Hernández, Global Adops and Operation Directors at EXTE, shares insights on how to capture - and retain - attention by harnessing technology and creativity to our advantage. Read on! 👌 #attention #ai #advertising #exteadvertising #creativity #advertisingandmarketing

SunMedia, la mayor AdTech de España y Latinoamérica; RichAudience, el marketplace programático e innovador en rich media; y AdPone, la empresa de tecnología para editores que maximiza el inventario programático, se unieron para crear EXTE, una empresa de soluciones AdTech para Open Web cuya oferta ayuda a los a anunciantes a llegar a las audiencias correctas en el momento preciso a través de editores premium. . Los detalles en el link 👇 . https://lnkd.in/djptHnts

A partir de 2024, SunMedia Group, formado por SunMedia, la mayor AdTech de España y Latinoamérica; RichAudience, el marketplace programático e innovador en rich media; y AdPone, la empresa de tecnología para editores que maximiza el inventario programático; se convertirán en EXTE

Juli Henry, Ursula Rodriguez Obando, Indiana I. Quiñones, and Alberto Grande Blázquez, comment on how SunMedia has evolved to EXTE!

Last May, we began the transition period towards EXTE, which represents a significant evolution for all of us. Today, we are more than 300 people, working to provide the best Open Web solutions internationally. SunMedia is now EXTE; Where technology and creative excellence meet media. Meet us there! 🚀💥 #sunmedia #exte #exteadvertising #adtechsolutions https://lnkd.in/dTGaU_Mp

Cookieless Era: Keys to surviving the digital industry transformation 🧐 The big question is, what happens now? In this article, we delve into the nuances of this transformation and explain how advertisers - and publishers - can navigate and thrive in this new scenario. Link to the article in Spanish ▶ https://lnkd.in/d9QFhSM6 #cookies #google #adtech #advertisingandmarketing #exte #advertising #publishers

Recently, we shared the success story of our Rich Media and Connected TV campaign for Costa del Sol, a collaboration with t2ó. Curious to see the campaign's highlights? Check out the summary now, and travel with EXTE! 🌴🏖️ #connectedtv #richmedia #adcampaign #costadelsol #televisionconectada #exteadvertising #t2o

This year has been a time of great celebrations, among them, the creation of EXTE! Here, we're sharing a video from a very special event celebrated alongside #Taburete! Thanks to everyone who joined this celebration! 👏

Wishing you joy, prosperity, and success in the New Year. Thank you for your continued partnership and trust. Here's to a year filled with growth and accomplishments 💫👏 Happy New Year from all of us! #exteteam #2024 #happynewyear

This year has been one filled with countless adventures, and we're bidding it farewell with a grand finale. Across our various offices worldwide, we proudly introduced EXTE. As we approach 2024, a year of transformation, we're thrilled to announce that SunMedia is now EXTE. EXTE is the leading AdTech for Open Web solutions. Its offering helps advertisers and publishers identify and reach the correct audiences at the best moment. It offers them the most suitable personalized messages that capture consumer attention and inspire action while prioritizing user privacy. Through Video, Rich Media, CTV, Display and Native formats, and unparalleled creativity, EXTE has a solution for any brand. Welcome to EXTE, where technology and creative excellence meet media! #SunMediaisnowEXTE #exteadvertising #2024