Ariadna Puig Gil

• Developing the long-term strategy of the brand (NPDs, new concept ideas and new category opportunities, portfolio optimization).
• Designing Brand Marketing plans and assuring implementation and execution.
• Project & People Management: leading and working closely to different departments involved (R&D, Sales, Finance, Trade, etc.) and external agencies
• Identify new opportunities in the market analyzing consumers behavior and insights (consumer research & mintel). Sell- in and… Mostrar más

• Developing the long-term strategy of the brand (NPDs, new concept ideas and new category opportunities, portfolio optimization).
• Designing Brand Marketing plans and assuring implementation and execution.
• Project & People Management: leading and working closely to different departments involved (R&D, Sales, Finance, Trade, etc.) and external agencies
• Identify new opportunities in the market analyzing consumers behavior and insights (consumer research & mintel). Sell- in and Sell- out analysis - using Nielsen and Kantar.
• Building and monitoring annual budget. Responsible for each category’s P&L – Profit oriented. Mostrar menos

Responsible for managing 4 Professional Hair Color & Hair Care brands (Nioxin, SP, System Professional & Sassoon) in Iberia (Spain + Portugal):

• Leading and designing Strategic Marketing plans across brands and markets.
• Executing Omnichannel Strategies (Trade Terms, Promotions) across Direct (b2b), Indirect
(wholesalers), Key Accounts, Premium Retail & E-Commerce channels.
• Building and monitoring annual budget
• Being responsible for each… Mostrar más

Responsible for managing 4 Professional Hair Color & Hair Care brands (Nioxin, SP, System Professional & Sassoon) in Iberia (Spain + Portugal):

• Leading and designing Strategic Marketing plans across brands and markets.
• Executing Omnichannel Strategies (Trade Terms, Promotions) across Direct (b2b), Indirect
(wholesalers), Key Accounts, Premium Retail & E-Commerce channels.
• Building and monitoring annual budget
• Being responsible for each brand's P&L – Profit oriented.
• Leading and executing development of the Wella Club app

Mostrar menos

• Tracking and analyzing deodorants EU market and brand performance
• Supporting the implementation and management of projects in the European region
• Partnering with countries (mainly FR, CEE & Nordics) and platforms
• Developing content and creating an activation plan for Unilever Careers social media

• Analysed daily, weekly and monthly KPI’s of activations and LP Community platform.
• Developed and executed LP Community 2015 action plan.
• Adapted international marketing campaigns to the national market and led creative selling strategies for styling launches.
• Liaision with sales, logistics, digital, communication and accounting departments.

• Created marketing and advertising campaigns
• Financial Management - in charge of accounting, finding funding, negotiating conditions with
theatres.
• Directed a team of 25 people (creative team and cast).

Active member of the Sales Department (Incoming Exchanges):
• Market research for potential partnerships with companies from different industries.
• Responsible for selecting, screening and tracking potential international candidates for internships in Spain