Camila Paz Soldan

- Developed global digital media and e-commerce best practices, guidelines, trainings, and tutorials to strengthen capabilities and standardize knowledge and execution across 10 international markets (EMEA, Oceania, SEA, India, Brazil, and South Africa).
- Led e-shopper activation projects in the UK, Spain, and Brazil.
- Collaborated with global and international marketing teams to help design their digital, media and e-commerce strategic plans.
- Developed e-commerce toolkits and… Mostrar más

- Developed global digital media and e-commerce best practices, guidelines, trainings, and tutorials to strengthen capabilities and standardize knowledge and execution across 10 international markets (EMEA, Oceania, SEA, India, Brazil, and South Africa).
- Led e-shopper activation projects in the UK, Spain, and Brazil.
- Collaborated with global and international marketing teams to help design their digital, media and e-commerce strategic plans.
- Developed e-commerce toolkits and optimized e-content assets for global brands and local markets.
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- Collaborated with Integrated Media Manager in defining the media and digital strategy for all of Hasbro's Brands in Spain and Portugal.
- Collaborated with Brand and Marketing Managers to integrate digital and ecommerce strategies into the brands' market strategy in order to build comprehensive communication plans across channels.
- Collaborated to establish the best media channel mix, digital platforms, target audiences, digital assets, media formats, and locally relevant… Mostrar más

- Collaborated with Integrated Media Manager in defining the media and digital strategy for all of Hasbro's Brands in Spain and Portugal.
- Collaborated with Brand and Marketing Managers to integrate digital and ecommerce strategies into the brands' market strategy in order to build comprehensive communication plans across channels.
- Collaborated to establish the best media channel mix, digital platforms, target audiences, digital assets, media formats, and locally relevant content.
- Executed and optimized all digital campaigns to deliver the best results in the most efficient way. In charge of managing all paid media campaigns, including strategy, plan approvals, campaign tracking and reporting. Gathered learnings and share them with the team.
- Collaborated with digital agency to develop brands' social media strategies. Responsible for managing and optimising social media plans, mainly in Facebook, Instagram, YouTube and Twitch.
- Planned and executed display and programmatic campaigns with Amazon and other media partners to increase awareness, consideration and lead to conversion.
- Collaborated with Influencer agencies to define and implement influencers campaigns to increase consumer engagement with our brands.
- Helped Brand Managers to conceptualise, plan, and execute consumer POS or offline events to promote more brand experiences and live interactions with the consumer.
- Managed with success and efficiency our Digital & Media Agencies, creating a fluid relationship and engaging them to work as part of the team for the same objectives.
- Collaborated and integrated our digital partners within the brands' strategies to best achieve our goals.
- Helped control and manage all the media budget of Hasbro Iberia.
- Tracked and analysed our competitor's media strategy, digital communication and ecommerce actions.
- Active member of Hasbro's Digital Committee to help drive digital transformation in the company. Mostrar menos

- Collaborated in managing the visibility of all Hasbro's brands inside our eCommerce pure players, marketplaces and e-retailers to improve our online sales and performance.
- Helped to plan and implement all marketing actions in Amazon. Managed, tracked, and analyzed all AMS (search) and Display campaigns in Amazon. Planned and implemented all the retail marketing packages. Quarterly updated the Amazon Brand Stores with new product launches and top products for each category.
- Created… Mostrar más

- Collaborated in managing the visibility of all Hasbro's brands inside our eCommerce pure players, marketplaces and e-retailers to improve our online sales and performance.
- Helped to plan and implement all marketing actions in Amazon. Managed, tracked, and analyzed all AMS (search) and Display campaigns in Amazon. Planned and implemented all the retail marketing packages. Quarterly updated the Amazon Brand Stores with new product launches and top products for each category.
- Created the product catalog, verified the product detail pages and A+ pages, and helped to define the top product priority list.
- Helped to launch our first product site in Aliexpress.
- Collaborated to update and monitor Hasbro's brand sites inside other e-retailers.
- Analyzed and tracked eCommerce sales and campaigns with internal data, e-retailers tools, and analytics platforms. Created a weekly dashboard to keep track of our definied KPIs and quickly find out ways to improve or growth opportunities.
- Tracked competitors' promotions and digital marketing activities to establish best practices and benchmarks. Mostrar menos

- Led product launches and pushed growth of pillar products, contributing to brand growth and building customer relationships.
- Implemented integrated marketing campaigns, promotions and point of sale activations, managing a budget over €7.5MM.
- Made recommendations to management based on consumer insights, market analysis, and competition strategies.
- Worked effectively with other departments and partner agencies to improve business strategies and meet deadlines.
- Great… Mostrar más

- Led product launches and pushed growth of pillar products, contributing to brand growth and building customer relationships.
- Implemented integrated marketing campaigns, promotions and point of sale activations, managing a budget over €7.5MM.
- Made recommendations to management based on consumer insights, market analysis, and competition strategies.
- Worked effectively with other departments and partner agencies to improve business strategies and meet deadlines.
- Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment.

FMCG, Consumer Goods, Consumer Products Marketing, Brand Management, Cosmetics.
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- Managed Elvive’s continued brand growth, passing from 9,2% to 11% in market share, and becoming #1 in Conditioners, and #1 in Demanding Hair in Supermarkets.
- Led a team of two (Brand Manager Jr. and Intern).

FMCG, Consumer Goods, Consumer Products Marketing, Brand Management, Cosmetics.

- In charge of managing the brand ELVIVE in Peru.
- Identified key opportunities and prioritised the best marketing initiatives that created the most positive difference & impact.
- Planned and executed marketing campaigns across various channels online and offline.
- Planned strategic campaigns and coordinated efforts with internal company teams, regional and international marketing teams, and external agencies (creative, media, and digital).
- Identified trends and insights, and… Mostrar más

- In charge of managing the brand ELVIVE in Peru.
- Identified key opportunities and prioritised the best marketing initiatives that created the most positive difference & impact.
- Planned and executed marketing campaigns across various channels online and offline.
- Planned strategic campaigns and coordinated efforts with internal company teams, regional and international marketing teams, and external agencies (creative, media, and digital).
- Identified trends and insights, and optimised investment and performance based on insights.
- Contributed and developed marketing plans and point of sale promotions and tactics.
- Oversaw the brand's budget and evaluated its performance.
- Monitored the market and competitors’ activities.
- Monitored and optimised the brand reputation.
- Provided accurate data and analysis to support the overall promotional strategy.
- Planed and generated new and creative growth strategies.
- Utilised strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Trained our commercial and sales team on new product launches and sales tactics.

FMCG, Consumer Goods, Consumer Products Marketing, Brand Management, Cosmetics. Mostrar menos

- Responsible for Halls’ brand development in 14 countries.
- Gathered and assessed local markets and consumer information relevant to the brand.
- Ensured all Brand Equity strategies and marketing campaigns were consistent with approved Brand Essence and Foundations to communicate the correct brand positioning in all 14 countries.

FMCG, CPD Marketing, Brand Management, Food & Beverages

- Developed and implemented strategic marketing campaigns, promotions, launches, and innovations projects.
- Achieved to increase Halls XS’ sales and coverage by +600%.
- In charge of TV sponsorships and PR campaigns with local celebrities.
- Managed annual brands budgets of €2.5MM.
- Led online marketing campaigns, achieving to grow Halls’ Facebook fans +85%, making the rank of top 10 fanpages in Peru.

FMCG, CPD Marketing, Brand Management, Food & Beverages