Youth Clothing Store Project

"Year of Investment for Rural Development and Food Security"
PROFESSIONAL TECHNICAL CAREER

COMPUTING AND INFORMATION
BUSINESS PLAN
“YOUTH FASHION” CLOTHING STORE
Executor: Rosa Marivel Soto Taipe
TO OPT FOR THE PROFESSIONAL TITLE OF

COMPUTING AND INFORMATION
Huancavelica – 2013
“Youth Fashion” Business Plan
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“For those people who plan to build their life plan in
the future; for entrepreneurial people who are taking
the initiative with micro and small businesses,
changing their quality of life towards a better future.”

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“YOUTH FASHION” BUSINESS PLAN
Index
Dedication 1
Index 2
1. Project and Objectives. 5
to. The idea 6
b. Because? 6
c. The promoters. 7
d. Mission. 7
and. Goals 8
2. Product and Market 9
to. Products 10
Definition and location of the market 11
Identified segment 11
Market needs and desires 12
Market characteristics 12
Typical purchasing patterns 13
Definition of our clients 13
What we will offer 14
3. Competitiveness. 15
to. The Competition. 16
b. Main competitors. 16
Primary Competitors 16
Secondary Competitors 17

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c. Comparative Analysis 18
d. Advertising 19
e. Competitiveness 19
4. Marketing Plan 20
to. SWOT 22
b. Product Policy. 23
c. Service and Customer Service Policy. 24
d. Pricing policy. 25
and. Promotions and discounts policy. 26
5. Sales Plan. 27
Analysis of the situation 28
Sales Plan Objectives 30
General objective: 30
Specific objectives: 30
6. Human Resources 31
to. Functional Organization. 32
b. Working and remuneration conditions. 32
7. Legal and corporate aspects. 36
to. The society. 36
b. Licenses and rights. 36
c. Legal Obligations. 36
d. Permissions and limitations. 36

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7. Operational Plans. 38
Necessary equipment and facilities 39
Schedule of operational plans 40
8. Investment and Financing Plan . 42
Investment plan and establishment. 42
Costs of products, tools, furniture and fixtures 42
Costs for conditioning the premises basic facilities 44
Hired personnel costs 45
Summary of total investment in soles and percentage 45
Project financing sources 45
Summary table of projected income 46
9. Final conclusions. 47
ANNEXES: 49
Statistical description of the survey applied 50

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1. PROJECT AND OBJECTIVES

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a. THE IDEA:
The market for youth clothing with the latest in fashion has experienced
vertiginous growth, so with the passage of time it has presented a picture of
maturity and despite the incessant proliferation of merchants in this area,
only those who manage to continually renew themselves and adequately
satisfying the needs of consumers are those who manage to remain in the
market.
That is why my idea is to set up a business for the marketing of clothing and
youth fashion accessories aimed mainly at ladies, whose name of my
business will be known as the “Youth Fashion” store, which is projected to
be an exclusive place aimed at young women between 15 and 30 years of
age,
b. BECAUSE?
Starting this clothing business is mainly because it is needed in the
Huancavelican market mainly with the aforementioned characteristics.
This business idea arises from my own experience, since when going to the
different commercial establishments in Huancavelica I have not been able
to find the clothes I need, the same thing that I have been able to observe in
other people, leaving them unsatisfied in their clothing needs.
The “Moda Juvenil” clothing store will be dedicated to the sale of clothing
exclusively for women, since clothing aimed at women's fashion is currently

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one that has the greatest demand, which is why the selection of original and
innovative models will be made in a complete line with clothing for all
occasions, so for this we will have original designs from well-known brands,
which use quality materials and supplies and are carefully manufactured.
Likewise, for the purposes of opening this business, all the actions required
for its normal operation will be carried out based on compliance with the
legal and regulatory provisions and taking as a strategy leadership aimed at
differentiating existing competitors, since it does not We believe that
focusing on cost leadership is the most appropriate for the type of business
I carry out, since on the contrary the client seeks, above all, good services
at good costs.
c. THE PROMOTERS
My name is Rosa Marivel Soto Taipe , carrying out this business is on my
own initiative, I consider myself a talented person in this business field and
eager to improve.
d. MISSION
Create a solid store, specialized in the sale of exclusive clothing for young
ladies, to satisfy the need and taste, in accordance with the lifestyle of
women and in this way be one of the best in the Huancavelicano market.
e. GOALS

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Position yourself more in the minds of customers by offering products that
are currently in fashion, constantly seeking to attract potential customers.

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2. PRODUCT AND MARKET

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2.1 PRODUCT
The “Moda Juvenil” store is based on the sale of a variety of formal,
casual sports and women's sports clothing.
Thus, the following product lines are considered:
Formal wear:
1. Tailored sets
2. shirts
3. Blouses
4. Slacks
5. Jackets
6. Sets with skirt and blouse or pants and blouse
7. Formal blouses various designs
8. Cocktail dresses
Casual Sport:
1. Polo shirts
2. Blouses
3. Jeans
4. Jeans skirts
5. Skirts
Sporty:
1. Shorts
2. jackets

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3. Tshirts
4. Shorts
5. Lycras
6. Sports sets
7. Coats
2.2 MARKET DEFINITION AND LOCATION
a) Identified segment
The items sold in the store will be intended to cover the clothing needs
of the female public, mainly targeting women between 15 and 30
years of age, for which it is necessary to locate the store in a strategic
area, in this case I have chosen the Av. Manchego Muñoz N° 320, in
the “Dávila” gallery, stand N° 22, because it is one of the avenues with
the greatest reception and attendance of people (very commercial
area).
Photography from the “Dávila” gallery on Av. Manchego Muñoz N° 320

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Stand No. 22 of the “Dávila” gallery
Location of the “Youth Fashion” store
b) Needs, desires of the market:
The person in charge of making purchases knows each of the needs
and desires of the market; That is why it is very demanding when
purchasing products, adapting them to the changes in fashion.
c)Market characteristics:

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The market segmentation that the store applies is demographic and
this includes the following characteristics:
 Income: The products offered are focused on all people who have
medium and high purchasing power.
 Gender: The products offered are clothing that is aimed at women.
d) Typical purchasing patterns:
Purchase Frequency:
Customers come to the store facilities frequently, with the purpose of
making purchases either because of their desires or needs.
e) Definition of our clients:
1. Presents
For the “Moda Juvenil” store, customers will be the main reason for
our existence since they are the ones who purchase the products
and who will allow its economic development.
2. Futures.
We consider our future customers, who will become potential
customers for the store.
3. Characteristics
Unique features for our clients.

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Customers have unique characteristics since they are very
demanding in their tastes and very selective when purchasing the
products offered by the store.
Another characteristic of clients is that they are demanding when it
comes to product costs, so everything related to the client's policies
will be applied.
4. What we will offer
 One of the aspects that customers like about the company is
the pleasant atmosphere that the employees generate when
serving them from the moment they arrive at the facilities until
the sale is completed.
 Also in the “Moda Juvenil” store there is no pressure from
employees for customers to buy their products.
 Another aspect that customers like is that the employees help
them choose the clothes that best suit their style.

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3. COMPETITIVENESS

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a. COMPETENCE
We consider as competition those merchants who sell the same category of
clothing, have certain products similar to the one we will offer, and thus for
the analysis of the competition we must distinguish several types of
competitors.
b. MAIN COMPETITORS
For the analysis of the competition, several main types of competitors have
been distinguished:
The products that the competition offers have the same purpose which is to
cover clothing needs. The only weakness it has is that lately they are no
longer diversifying their product which causes dissatisfaction on the part of
customers.
b.1) Primary Competitors .
The “Youth Fashion” store has a certain number of competitors that
offer products similar to what is planned, considering those found in
galleries, they are the ones who have tried to diversify their products,
they have not achieved it correctly because consumers do not find what
they want. they want, to which the “Youth Fashion” store will offer a
wide diversity of products, and this becoming an advantage, since this
allows it to attract new customers and keep them. It should be taken
into account that the products that will be sold will be in line with the
fashion of the moment, with a lot of variety and very competitive prices.

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We consider the following to be our primary competitors:
 Young clothing stores like ours located in the area of influence of the
establishment . These businesses are going to be the direct
competition of the business. Therefore, it will be necessary to study
the area chosen for its location and opt for differentiation.
 Independent businesses and traditional clothing stores. These are
establishments that buy clothing items directly from manufacturers
and carry out multi-brand sales. Some of our advantages over them
is that their products tend to be poorly differentiated, have little
variety and uncompetitive prices.
 Specialized stores. It is the strongest competitor for us, since they
have a very wide assortment of garments with a tight pricing strategy,
also including some additional services in the offer.
b.2 Secondary Competitors.
There are many competitors in this field but these will not affect the store
since although it is true that they are dedicated to selling the same
product, it does not meet the expectations that potential customers have,
although it represents a small part of the market, we are aware that
influence our decision making.
We consider the following to be our secondary competitors:
 Markets . Its main asset is the competitiveness of its prices, although
its offer is not so specialized in clothing.

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 Street vending . Although it represents a minority and not demanding
sector, we consider it as competition.
c) COMPARATIVE ANALYSIS
Forces of competition.
1. Product quality.
The product sold by the competition is considered to be of quality
because it is designed by companies recognized nationally and
internationally.
2. Selling Features
 It has a larger number of employees.
 There are more sales options from the competition because it has
more product lines.
3. Distribution .
The geographical location of the competition is strategic since it is
located in a central area of Usulután; In addition, the facilities are
spacious and decorated according to what is being sold.
d) ADVERTISING
The competition has its own packaging which allows the store to position
itself in people's minds.
e) COMPETITIVENESS
Competitive weaknesses.

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1. Product characteristics.
In many cases, the lack of updating of inventories leads the competition
to lose acceptance of its product by the customer, which causes its total
or partial loss.
2. Consumer attitude.
Dedicating yourself to the marketing of clothing is not an easy task due to
the different tastes and demands that each client has, which leads to
creating a pleasant and respectful attitude towards the client; On many
occasions the competition does not meet these requirements to such a
degree that if a person comes to the store once, in most cases they do
not want to return.
3. Promotions.
For this type of product it is difficult for the competition to offer
promotions since many times the suppliers offer the competition
promotions but they do not find them favorable and do not accept them.

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4. MARKETING PLAN

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Advertising programs will be carried out for the store to become recognized by
the Huancavelican population, generating positioning in people's minds and
attracting new potential customers, for this purpose this has been carried out,
however, this SWOT has been carried out.
4.1 OBJECTIVES OF THE MARKETING PLAN
 Maintain the positioning of the store in the consumer's mind.
 Create exclusive packaging for the products offered.
 Make royalties on posters and calendars with advertisements of the
products offered, also making known the place where we will be located
and means of contact that we will have with our clients.
 Contact companies that are dedicated to packaging design and choose
the one that offers the highest quality and the best prices.
 Advertisements on the radio to achieve recognition in the market and
thus attract potential clients that help its development and sustainability.
 Make an annual schedule that reflects discounts and promotions on
dates that favor the store.
 Create promotions and thus take advantage of the royalties that suppliers
make.
 Make it known, for example, that if you buy two Pioneer brand jeans, the
third one is half the price. valid from July 1 to 6.
 Create 10% discount coupons.
a. SWOT
STRENGTHS WEAKNESSES

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 Competent human capital, with  Limited allocation of resources for
the ability to advise clients. marketing and advertising
 Ability to search for new designs processes (0.3% of sales).
constantly.  It does not have programs to
 Excellent customer service. position the store in people's
 Good image of the store. minds.
 There is no pressure on the  It does not have technological

customer from the seller when resources.
showing the product.  The products are not accessible to
 The client is helped to choose the the entire Huancavelica market.
clothes that best suit their style.  The design and manufacture of
 It has high negotiating power with the garments is only carried out by
its suppliers. the supplier.
 The location of the store is a  Do not allow children to try on

strategic area light-colored clothing.
 Reduced facilities.
 There is a lot of car traffic.
OPPORTUNITIES THREATS
 Existence of agile, effective and  Competition from sellers in the

efficient information media. same area.
 Financial capital is counted.  Lack of buyers due to lack of
 You have furniture. advertising.
 Ability to search for new markets.  Competitive market
 Design innovation by suppliers.  That the product is not accepted
 Compliance with market by people.
demands.  That the competition offers the
 Increase in sales due to being same products at lower prices.
located in a strategic area.  Price fluctuations in the market.
 Stock products with the new
youth fashion trends.

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b. PRODUCT POLICY.
PROMOTION AND PUBLICITY
Advertising and promotion strategies are techniques and means that the
store can use to enhance the sale and positioning of the products it offers,
so given this, a series of aspects or considerations regarding advertising will
be established in such a way that it is Comply with the store's mission and
objectives.
ADVERTISING CHANNELS AND PROMOTIONAL MEDIA
Based on the advertising objectives outlined and taking into account the
positioning, image and differentiation strategies that have been established,
the store must use the following advertising and promotion channels to
achieve the expectations required by the store, thus we have:
 MASS CHANNELS: Mass advertising media such as radio, flyers,
posters and calendars will be used to create awareness of the products
offered, as well as positioning and differentiation of the store in the
market.
 DIGITAL CHANNELS: A web environment will be created on the social
network Facebook, which serves as information for potential buyers
(especially youth or university students), who can find out online about
the varied and used products, in this way decide to purchase their

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clothing items, they will know that they have the right thing in our “Youth
Fashion” store.
c. SERVICE AND CUSTOMER SERVICE POLICY
Excellence in relation to customers and their loyalty is one of the pillars on
which success will be based and differentiate us from possible competitors.
Thus, the identification of the needs that our service satisfies along with the
characteristics demanded by the customer will constitute a essential to
have their acceptance.
Among the main policies we have the following:
 The specialization of products, depending on various variables, whether
due to age, gender, style, purchasing power, or various special
characteristics.
 Competitive prices. Competition in the textile sector is very high and
varied, so one of the main factors in which customers decide their
purchases is price, especially for the most basic products. Also because
of the offers they are able to offer during sales times, which is when an
important part of the sector's sales are concentrated.
 The design of the products. The trends set by fashion or the taste for
differentiation and certain brands, differentiation and design are another
of the fundamental elements that influence customers' purchasing
decisions.
 The quality of the products is another element that customers can look
for, especially those with superior purchasing power.

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 The marks. Whether or not an establishment has certain brands that are
most appreciated by the consumer will be relevant for them to come to
our store.
 The variety of products. That the client can compare different products,
colors, designs, etc. It is another factor that is important for customers.
 Customer Support. The personalized and professional service is always
appreciated by customers, so great consideration will be given to
providing immediate attention to the customer, greeting and thanking
them for showing their preference towards the store, offering an
appropriate solution to their need and finally customer orientation.
customer
d. PRICING POLICY
Due to competition in the sale of clothing, pricing will depend largely on the
range of our products. For a high range, the price and margin may be
higher, but in the medium and low ranges, prices must be competitive, so
price promotions will have to be carried out, especially at the beginning, and
also in sales periods, To determine the pricing policy, it will also be
necessary to evaluate the competition's prices and the sensitivity of
demand to price variations.
e. PROMOTIONS AND DISCOUNTS POLICY

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To achieve the store's objectives, as well as be able to implement various
promotional strategies, which will be directed to customers, the following
policies and discounts will be applied:
a. Discounts on auction merchandise.
b. Introductory offer prices (only for saleswomen).
c. Points club: Accumulate points and you will get discounts or you can
claim prizes.
d. Special promotions for new clients.
e. 2x1 product promotions or special gifts for purchases.
f. Other promotions.

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5. SALES PLAN

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5. SALES PLAN
5.1 ANALYSIS OF THE SITUATION
Sales are the objective and fundamental basis of every business regardless
of the type of products it is dedicated to marketing; which allows its
maintenance.
At the sales level of the “Youth Fashion” store, the expectation is that it will
be progressively good, and for this it is necessary for the store to carry out
different essential techniques that allow it to increase its sales levels such
as:
 Make discounts more frequently: this would help attract new
customers to the store and therefore increase its sales.
 Carry out advertising campaigns: This factor would greatly affect sales
because the store and its products would be known by the
Huancavelican population, which would lead to a future sale.
 Provide added values: It is important that the store provides added
values to differentiate itself from others. A value that the store can
implement is the royalty of discount coupons for each purchase made by
customers and this can be applied to any product.
 Use media: Radio is one of the most common media, however, the best
advertising for this type of business is considered to be word of mouth
transmitted by people who are satisfied with the purchases made. For
this reason, providing a quality service by informing and advising the
client is the best communication strategy that can be developed and the

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one that will be put into practice responsibly by the seller. For this, he
must be perfectly prepared to advise the client in the best way. customer.
Finally, we consider it very important to carry out market research to obtain
a set of the main characteristics of buyers and their behavior, so given this
we have:
The women who are going to buy from our catalog are
mainly from the lower, lower middle and middle class,

WHO
whose occupation is mainly students and employees
(employment dependent or workers).
Blouses and jeans are the most in-demand garments since

THAT
they are widely accepted and preferred by potential buyers.
The preferred payment for the female sector is cash or
direct credit from the seller, but to provide more

AS
alternatives, other forms of payment such as credit cards
will also be adopted.
The purchase will be made by ordering from our
WHERE salespeople through a catalog in which you can see the
different garments from a complete collection.
Our future clients are going to purchase our clothes based
BECAUS on the quality of the materials and designs, preferably,
E women would also buy our clothes to be fashionable and
look good.

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HOW The female segment requests our catalog once every two
MUCH months and on average women spend S/. 30.
The demand for clothing generally increases on special
WHEN dates such as Mother's Day, Valentine's Day, Christmas,
New Year's Eve, Birthdays, holidays, etc.
Thus, based on this, we will have that these points will be the basis for
executing marketing strategies and thus positioning the product based on this
behavior and the characteristics of the market.
5.2 OBJECTIVES OF THE SALES PLAN
General objective:
 Design a sales plan that allows the “Youth Fashion” store to define the
different activities to be carried out in a given period.
Specific objectives:
 Carry out an economic-financial and profitability analysis of the business
to evaluate sales.
 Guide sales, negotiate and make sales decisions for the benefit of the
store .

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5. HUMAN RESOURCES

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a. FUNCTIONAL ORGANIZATION
The organization chart of the “Moda Juvenil” store is as follows.
Gerente
Contador
Almacenero
Vendedor
b. WORKING CONDITIONS AND PAYMENTS
The working hours in customer service will be decisive for determining the
remuneration conditions, in this case we consider the commercial hours
and whose payment will be fixed monthly.
Remunerative conditions table
N
Post Amount
o.
1 Manager S/. 900.00
2 Counter S/. 850.00
3 Grocer S/. 850.00
4 Seller S/. 640.00
c. HUMAN RESOURCES PLAN

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This is a business that generally requires five full-time people for its normal
operation. These people will be in charge of managing the business and
serving customers.
On some occasions it may be necessary to have support staff: during times
of the year when the turnover of items is greater, for example, Christmas
and sales. To do this, you can hire a person for these occasions.
To open the “Youth Fashion” store, the following are considered with their
description of their main function:
 There will be a person considered as the manager, who will carry out the
functions and work in inventories, petty cash, profits, commissions,
product inventory, make sales reports, supervise sellers, and also review
paperwork from distributors or suppliers. , etc. For some of these
aspects, external advice can be used.
 Business management. It is required that the person who manages the
business is considered an accountant , who will have knowledge of
business management issues for small businesses (pricing, accounting,
purchasing, billing, etc.).
 We will have staff for the warehouse area as our main task.
 Sales tasks. The person considered to be the seller , who has to perform
tasks of this type, must have knowledge about the products the store
offers, as well as about fashion and customer service.

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It is also interesting that you are able to decorate the window attractively
and change it frequently, although you can hire a professional for this
matter.
Because our salespeople are a key position within the store, they will be
trained in the following functions:
 Customer Support.
 Keep the store tidy and clean.
On some occasions it will be necessary to have support staff: during times
of the year when the turnover of items is greater, for example, Christmas
and sales. To do this, you can hire a person for these occasions.

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6. LEGAL AND CORPORATE ASPECTS

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6. LEGAL AND CORPORATE ASPECTS
a. THE SOCIETY
Only one person, who is independent, is considered for this business plan.
b. LICENSE AND RIGHTS
To open the business you are not under the use of any third party license.
c. LEGAL OBLIGATIONS
To open the business you are not subject to any legal obligation.
The IGV is the payment tax for the sales or services that are made, so that
customers for the purchases made will have the amount of IGV included.
Only the health card that is issued by the Huancavelica Departmental
Hospital will be considered, for which the respective procedures will be
carried out.
d. PERMITS AND TENDS
The general requirement for opening this business is:
Municipal operating license:
In order to start the business, the opening license must be requested from
the competent authority.
For it to be granted, a certification from a technician who prove that the
adaptation of the premises has been carried out under your direction and in
accordance with current regulations such as electrical installations.

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7. OPERATIONAL PLANS

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In this section we describe everything you are going to do before starting the
commercial activity of the store, considering mainly carrying out the inventory,
which will serve as the basis for a good part of the investment budget that
must be made, and we will also carry out the following activities:
7.1 NECESSARY EQUIPMENT AND FACILITIES
 We will describe the different equipment, installations, tools, etc. that
are necessary to develop the entire service provision process, in this
way possible problems of inadequacy of equipment and facilities can be
prevented when the sale of the products begins.
 Adequacy of the premises The adaptation of the premises refers to both
the external and internal: The adaptation of the premises includes:
For the external adaptation of the premises,
1. Signs
2. External lighting
For the internal adaptation of the premises:
1. Paint.
2. Decor.
Location of the following furniture and material:
1. Shelves
2. Counter
3. Informatic team.
4. Exhibitor furniture.
5. Mannequins.

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6. Mirrors.
7. Coat hangers.
 The procedures to be carried out need to be carried out on
established dates, for which it is necessary to have a schedule that
must be strictly followed:
SCHEDULE OF OPERATIONAL PLANS
ACTIVITY DATE
Business plan formulation From 01 to 06 July
Location and rental of the sales premises From July 10 to 20
Contract (water, electricity) From July 10 to 20
Purchase of furniture From 08 to 20 July
Purchase of decoration materials From 09 to 30 July
Buying clothes for sale From 07 to 30 July
Personnel contract From 07 to 30 July
Decor From 08 to 30 July
Local conditioning (external) From July 10 to 30
Premises conditioning (internal) From 09 to 30 July
Sales start July 30

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10. INVESTMENT AND FINANCING PLAN
INVESTMENT AND ESTABLISHMENT PLAN
10.1 INSTALLATIONS

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DESCRIPTION
To quantify the investment necessary to start the business, the main
suppliers of the products and materials have been consulted, so based
on the information provided, the investment necessary to start the
business is an amount of S/. 31,984.00 which will be invested in the
following expenses:
a) COSTS OF PRODUCTS, TOOLS, FURNITURE AND EQUIPMENT

2,
The premises must have a minimum surface area of 10m in this way
it will be possible to make the most of the surface of the premises to
display all the products, through the displays, the coat racks and the
rest of the furniture.
You must have one fitting room, although it is advisable to have two
fitting rooms to reduce waiting time during peak periods.
The part intended for storage will be approximately 3m 2 .
To condition the premises, a series of works will have to be carried out
that will depend on the state in which it is located. In this way they will
also involve a cost, when starting the activity.
Likewise, maximum functionality must be achieved while taking care of
all the aesthetic details that convey the image we want for the
business, while making it comfortable for customers. Furthermore, it is
essential that all elements of the establishment allow the items to be
displayed in an orderly manner so that everyone who enters the
establishment can appreciate the variety on offer.

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The necessary investment is described below with the costs of the
products and materials necessary to open the business:
UND. AMOUN UNIT WORTH

ITEM
EXTENT T COST TOTAL
FIXED ASSETS
TANGIBLE
Yo MACHINERY AND EQUIPMENT 2,570.00
Computer Und. 01 1950.00 1,950.00
Printer Und. 01 500.00 500.00
Gigantography Und. 02 60.00 120.00
II TOOLS Und. 15,871.50
Label Und. 01 70.00 70.00
Shorts Und. 20 17.50 350.00
Blouses other Designs Und. 20 45.00 900.00
Cocktail Dress Und. 20 85.50 1,710.00
Jeans Und. 20 70.00 1,400.00
Low-cut Polos Und. 20 35.00 700.00
Cotton Sweaters Und. 20 42.50 850.00
Coats Und. 10 105.00 1,050.00
Leather jacket Und. 20 68.00 1,360.00
Jackets Und. 20 70.50 1,410.00
Blouses Und. 20 28.00 560.00
Pants Und. 20 65.00 1,300.00
Jackets Und. 20 43.00 860.00
Clothes Hooks Und. 50 50.00 2,500.00
Scissors Und. 02 20.00 40.00
Centimeter Und. 03 6.00 18.00
Mannequin for esniker Und. 05 30.00 150.00
T-shirt mannequin Und. 05 38.00 190.00
Whole mannequin Und. 02 215.00 430.00
Thread Und. 02 3.00 6.00
Maskimg Tape Und. 05 1.50 7.50
Packing tape und 05 2.00 10.00
III FURNITURE AND FIXTURES 4,102.50
Chair und 06 20.00 120.00
Table Und. 07 35.00 245.00
Box Und. 05 0.50 2.50
Desk Und. 01 250.00 250.00
Counter Und. 03 350.00 350.00
Showcase Game 04 450.00 900.00
Hangers L Peers 8 150.00 300.00

44
Pant Counter Unit 2 180.00 360.00
Armchair Game 01 800.00 800.00
Extinguisher Und. 01 75.00 75.00
Are Und. 04 350.00 1,400.00
SUB TOTAL INVESTMENT 25,744.00
This amount covers the materials and items to start the activity. For the
success of the business, it is necessary that the income obtained in the
first months be used to expand and replenish the assortment.
Another aspect to take into account, as we already mentioned in the
sales plan, is that in this type of business two large purchases are made
a year: spring-summer and autumn-winter, so the usual thing is to make
a purchase at the beginning. of each season (one in spring and another
in autumn) and subsequently adapt the offer through specific
replacements.
b) COSTS FOR CONDITIONING THE PREMISES BASIC FACILITIES
Composition of Requirements for Maintenance and Conditioning of
Infrastructure.
DESCRIPTION UNIT QTY MONTHLY ANNUAL

N COST COST
o.
1 Infrastructure Spent 1 250.00 3,000.00

Maintenance
SUB TOTALINVESTMENT 3,000.00
c) COSTS OF HIRED PERSONNEL

45
BASIC REMUN.
No. POST MONTHLY ANNUAL NET PAYABLE
SALARY GROSS
1 Manager 900.00 10800 10800
2 Counter 850.00 10200 10200
3 Grocer 850.00 10200 10200

4 Seller 640.00 7680 7680
TOTAL 3,240.00 38,880.00 38,880.00
d) SUMMARY OF TOTAL INVESTMENT IN SOLES AND

PERCENTAGE
ITEM TOTAL IN S/. %

TOTAL TANGIBLE ASSETS 25,744.00 60
PREMISES CONDITIONING 3,000.00 20
COSTS OF HIRED PERSONNEL 3,240.00 20
TOTAL INVESTMENT 31,984.00 100
e) PROJECT FINANCING SOURCES
ITEMS DESCRIPTION FINANCING

1 TOTAL INITIAL INVESTMENT 31,984.00
2 PROJECT FINANCING -------------
4 TOTAL FINANCING 31,984.00
f) SUMMARY TABLE OF PROJECTED INCOME
COMPONENT 2013 2014 2015

INCOME FROM SALES 15,000.00 15,000.00 15,000.00
TOTAL INCOME 45,00.00

46
9. FINAL CONCLUSIONS

47
This business plan has been carried out based on a survey applied in the city of
Huancavelica, which gives us positive results as to why there is a need to have a
clothing store aimed exclusively at women, which is why in Based on this
foundation, this business plan will be viable for execution and since this type of
business is currently profitable, my goal is to have a successful women's clothing
store locally. Likewise, for this business I have the skill and knowledge to be able
to carry it out and its future improvement.
My sole purpose is to fulfill my mission based on this plan, even
knowing that running a clothing store has many elements that
must be considered and requires hard work and is an activity that
should not be underestimated, which is why each project will have
to be planned. one of the activities to achieve a successful
business as well as make improvements and good customer
service.

48
ANNEXES

49
STATISTICAL DESCRIPTION OF THE SURVEY APPLIED
1. What is your dressing style?
seductiv
RANGE Classic Innovative e TOTAL
15-20 15 14 10 39
21-25 21 16 14 51
26-30 24 20 16 60
150
Description: It is shown that of a total of 150 people surveyed, those between 26
and 30 years old mostly prefer the purchase of classic clothing, also considerably
innovative and seductive clothing.
2. How often do you buy clothing?
RANGE Weekly Biweekly Monthly TOTAL

15-20 10 14 15 39
21-25 10 16 20 46
26-30 20 20 25 65
150

50
Description: It shows that of a total of 150 people surveyed, those between 26
and 30 years old tend to buy clothes more frequently weekly, biweekly and
monthly.
3. When selecting a garment, what is the first thing you take into account?
The The The

RANGE TOTAL
brand model price
15-20 16 14 10 40
21-25 18 18 20 56
26-30 20 20 14 54
150

51
and 30 years old take the brand and model into account when buying their clothes
and those between 21 and 25 years old prefer the price.
4. Where do you go to buy your clothes?
Recognize
RANGE Fair Market TOTAL
d stores
15-20 23 14 8 45
21-25 24 18 10 52
26-30 26 21 6 53
150
and 30 years old tend to buy their clothes in recognized stores.
5. Would you like there to be a clothing store just for women?
RANGE YEAH NO TOTAL

15-20 36 8 44
21-25 50 5 55
26-30 47 4 51
150

52
and 25 years old prefer that there be an exclusive store for women.
6. What type of clothing do you usually buy frequently?
RANGE Pants Jacket Blouses TOTAL

15-20 23 22 8 53
21-25 18 18 10 46
26-30 24 21 6 51
150
and 30 years old tend to buy mostly pants and jackets.

53
7. Would you like there to be discounts for purchasing 5 or more items of
clothing?
RANGE YEAH NO TOTAL
15-20 54 10 64
21-25 46 4 50
26-30 30 6 36
150
and 20 years old want to have discounts when they buy their clothing.
8. What would you like to find in clothing stores?
The
The
RANGE environ Quality TOTAL
attention
ment
15-20 21 14 22 57
21-25 16 13 16 45
26-30 17 12 19 48
150

54
Description: It is shown that of a total of 150 people surveyed, those between 15
and 20 years old prefer quality.
9. Would you like the clothing items offered to be of quality?

‘
RANGE YEAH NO TOTAL
15-20 45 6 51
21-25 35 8 43
26-30 52 4 56
150
Description: It shows that out of a total of 150 people surveyed, those between
26 and 30 years old prefer clothing that is currently in fashion.

55
10. What aspects do you take into account when going to clothing stores?
The
The The
RANGE environ TOTAL
price model
ment
15-20 22 12 21 55
21-25 16 13 16 45
26-30 19 14 17 50
150
and 20 years old prefer the price of clothing items.

56

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"Year of Investment for Rural Development and Food Security"

PROFESSIONAL TECHNICAL CAREER

“YOUTH FASHION” CLOTHING STORE

Executor: Rosa Marivel Soto Taipe

TO OPT FOR THE PROFESSIONAL TITLE OF

“Youth Fashion” Business Plan

1. Project and Objectives. 5

to. The idea 6

2. Product and Market 9

Definition and location of the market 11

Market needs and desires 12

Typical purchasing patterns 13

Definition of our clients 13

What we will offer 14

to. The Competition. 16

“Youth Fashion” Business Plan

c. Service and Customer Service Policy. 24

and. Promotions and discounts policy. 26

Analysis of the situation 28

Sales Plan Objectives 30

to. Functional Organization. 32

b. Working and remuneration conditions. 32

7. Legal and corporate aspects. 36

to. The society. 36

b. Licenses and rights. 36

d. Permissions and limitations. 36

“Youth Fashion” Business Plan

Necessary equipment and facilities 39

Schedule of operational plans 40

8. Investment and Financing Plan . 42

Investment plan and establishment. 42

Costs of products, tools, furniture and fixtures 42

Costs for conditioning the premises basic facilities 44

Hired personnel costs 45

Summary of total investment in soles and percentage 45

Project financing sources 45

Summary table of projected income 46

Statistical description of the survey applied 50

“Youth Fashion” Business Plan

“Youth Fashion” Business Plan

vertiginous growth, so with the passage of time it has presented a picture of

maturity and despite the incessant proliferation of merchants in this area,

only those who manage to continually renew themselves and adequately

youth fashion accessories aimed mainly at ladies, whose name of my

business will be known as the “Youth Fashion” store, which is projected to

be an exclusive place aimed at young women between 15 and 30 years of

Starting this clothing business is mainly because it is needed in the

Huancavelican market mainly with the aforementioned characteristics.

different commercial establishments in Huancavelica I have not been able

other people, leaving them unsatisfied in their clothing needs.

exclusively for women, since clothing aimed at women's fashion is currently

“Youth Fashion” Business Plan

legal and regulatory provisions and taking as a strategy leadership aimed at

differentiating existing competitors, since it does not We believe that

My name is Rosa Marivel Soto Taipe , carrying out this business is on my

“Youth Fashion” Business Plan

are currently in fashion, constantly seeking to attract potential customers.

“Youth Fashion” Business Plan

“Youth Fashion” Business Plan

The “Moda Juvenil” store is based on the sale of a variety of formal,

casual sports and women's sports clothing.

Thus, the following product lines are considered:

6. Sets with skirt and blouse or pants and blouse