“I am delighted to write this letter of recommendation for Tarik Ketsela, a third-year student at AAU-Commerce School, majoring in Economics. In addition to his academic pursuits, Tarik is a certified digital marketer and has demonstrated exceptional skills and dedication in various professional capacities. Tarik's professional journey is marked by his proficiency in digital marketing, where he has excelled as a Social Media Manager, Copywriter, and Editor in our partner organization Safe Light. Over the past two years, he has honed his expertise in these areas, reaching an expert level. His commitment to continuous learning is evident, reflecting a genuine passion for the field. As a Social Media Manager, Tarik has displayed a keen understanding of the digital landscape, implementing strategies that resonate with the target audience.ย Tarik Ketsela stands out not only for his professional accomplishments but also for his aspirations and contributions to the community. He is an aspiring marketer with a clear vision of becoming a distinguished Ethiopian Digital Marketing Professional and a creative African storyteller.ย Beyond his academic and professional pursuits, Tarik is an author to the generation, using his storytelling skills to contribute meaningfully to the discourse. His commitment to excellence, coupled with his desire to uplift others, positions him as a standout individual with great potential. In conclusion, I wholeheartedly recommend Tarik Ketsela. His humbleness, combined with his practical skills and passion for digital marketing, make him an outstanding candidate. I am confident that Tarik will continue to excel and contribute significantly to the field of digital marketing and beyond. I recommend him for any opportunity you might looking to fill in in the digital world. Sincerely, Ahadu Gebru Founder and CEO of Sport for Change Ethiopia, Life coach and International Consultant”
Tarik Ketsela
๐กI set brands apart through strategic content Marketing |๐๐ณ๐ฆ๐ข๐ต๐ช๐ท๐ฆ ๐ค๐ฐ๐ฑ๐บwฬถrฬถiฬถtฬถeฬถrฬถ ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ๐ฆ๐ณ| >3 Years as Digital Marketing Professional๐ธProven track of record empowering brands to thrive & succeed
Addis Ababa, Ethiopia
3K followers
500+ connections
About
[๐ญ. ๐๐ฎ๐๐ ๐๐ผ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต, ๐ฎ. ๐บ๐๐น๐๐ถ๐๐ฎ๐๐ธ๐ถ๐ป๐ด, ๐ฏ. ๐๐ฒ๐ป๐ฎ๐ฐ๐ถ๐ผ๐๐ ๐ฝ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น]: A growing digital marketing expert and communication officer from Ethiopia and currently Tarik is working as the community manager of the biggest youth empowerment and e-learning platform in Ethiopia and Eastern Africa, AWAQI.
Tarik's professional background demonstrates a proven track of record in the excellence of the service he provide, with the essence of deep followership and professional advocacy for the clients vision and his missions in bringing tangible outcomes and/or measurable impacts.
๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ฑ ๐ถ๐ป Communication and Project management, content development, social media management, content strategy development, copywriting, market research, brand marketing, social media marketing as well as bolstering engagements across media platforms.
๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐ถ๐ฒ๐, include though are not limited to:- Content marketing, Analytical thinking, operation managemen, strategic planning in marketing, meet dead lines not sacrificing quality and team leaderships.
Besides such qualities of him, personally, Tarik enjoys making himself busy doing sketches, writing poems and short stories, spending time with and taking care of his family in any way possible and question and assess himself at the end of each day, as a molder of his thought and to what's happening around.
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I am glad you are watching this and it gives me a pretty sense that we shall connect๐
Thanks for stepping by once again and if you are seeking for
โ
building an effective and customized content development system
โ
growing your social media engagements, or
โ
generating targeted leads to your pages
I can help!!
Please, ๐๐๐๐
๐๐ ๐๐ ๐๐๐๐๐ ๐ฉ๐ถ๐ฎ- [email protected]
๐๐ฒ ๐ฌ๐ข๐ง๐๐๐ซ๐ ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐ค๐ง๐จ๐๐ค ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ง๐จ๐ญ๐ข๐๐ข๐๐๐ญ๐ข๐จ๐ง ๐๐๐ฅ๐ฅ ๐๐ฒ ๐ญ๐ก๐ ๐ง๐๐ฑ๐ญ ๐ฆ๐ข๐ง๐ฎ๐ญ๐๐ฌ/๐๐๐ฒ. ๐๐ก๐๐ง๐ค ๐ฒ๐จ๐ฎ! ๐๐จ๐ซ ๐ฌ๐ญ๐๐ฉ๐ฉ๐ข๐ง๐ ๐๐ฒ.
Contributions
Activity
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๐ผแฅแแณแ แ แฐแจแณแฝแ แจแฐแแฐแณแฝแ แฎแตแซแญแฐแฎแฝ๐ผ ๐ผแจ แ แ แ แฃแจแฝ แแญ แฅแแจแแญ แฅแช แแแต แฅแ แถแปแฝแ๐๐ผ๐ผ แ แ แฃแ แจแ แแญ แแแแ แจแ แ แฃแจแฝ แแญ แแแแ แฅแซแแ แ แฒแต แแตแ แฅแแแ แ แจแฐแธแแฉ แฐแแชแแฝแโฆ
๐ผแฅแแณแ แ แฐแจแณแฝแ แจแฐแแฐแณแฝแ แฎแตแซแญแฐแฎแฝ๐ผ ๐ผแจ แ แ แ แฃแจแฝ แแญ แฅแแจแแญ แฅแช แแแต แฅแ แถแปแฝแ๐๐ผ๐ผ แ แ แฃแ แจแ แแญ แแแแ แจแ แ แฃแจแฝ แแญ แแแแ แฅแซแแ แ แฒแต แแตแ แฅแแแ แ แจแฐแธแแฉ แฐแแชแแฝแโฆ
Liked by Tarik Ketsela
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I am excited to be a speaker at the end of this fiscal year! A Conversation with Ahadu Gebru Zewdie The Founder and Director of Sport for Change.โฆ
I am excited to be a speaker at the end of this fiscal year! A Conversation with Ahadu Gebru Zewdie The Founder and Director of Sport for Change.โฆ
Liked by Tarik Ketsela
Experience
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Digital Marketing Specialist
The Inspired Ethiopian Youth Association - IEYA
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SAFE LIGHT INITIATIVE
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Quality Control Assistant
BE-MEDIA, Kana TV
Education
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Addis Ababa University School of Commerce
Advanced Digital Marketing
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Successfully completed Term based and well organized practical hands on classes presented by Addis Ababa University-School of Commerce.
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Addis Ababa University
Bachelor of Arts - BA Economics
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Activities and Societies: Research, Economic and Financial Analysis, Data
I am grateful for being an alumni and have kicked off my endeavours to take advantage of the excelling teachings and studies from the pioneering Business and Economics University in Ethiopia and the East Africa Region.
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Ivey Business School at Western University
Certificate Business Decision Making with cases
Case and data based investigation, Credible business Creation through research, valuable framework development, and strategic decision making.
Licenses & Certifications
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Advanced Digital Marketing - Cirtificate of Recognition
Addis Ababa University
IssuedCredential ID C.No - 20910 -
Business Decision Making - Certificate of Completion
Ivey Business School at Western University
Issued -
Statistical Application using SPSS /Software Programming for Social Sciences/ - Certificate of Completion
Addis Ababa University
IssuedCredential ID 19666
Volunteer Experience
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Service Ambassador
Afriwork
- Present 2 years 3 months
Science and Technology
During the pandemic and closure of many local and international brands had to turn their activities in to an online engagement and expanding their skilled talent recruitments. Here in my local country, I was fortunate to join a leading technological solutions company, having over 300, 000 digital community, that focuses on and facilitates human resource and employer's communication by bridging the gap and giving it a platform for small, medium, and large enterprises. Here are my main roles asโฆ
During the pandemic and closure of many local and international brands had to turn their activities in to an online engagement and expanding their skilled talent recruitments. Here in my local country, I was fortunate to join a leading technological solutions company, having over 300, 000 digital community, that focuses on and facilitates human resource and employer's communication by bridging the gap and giving it a platform for small, medium, and large enterprises. Here are my main roles as Brand ambassador of Afriwork :-
๐ฐPromoting the company's services and values to potential clients and freelancers, enhancing brand awareness and reputation
๐ฐFacilitating seamless connections between businesses and freelancers, ensuring efficient and effective hiring processes
๐ฐAdvocating for the brand's products or services -
Staff Research Associate
Kalkidan Children's Health Care Charity Organization (KCHCCO)
Health
๐๐น๐น ๐ฎ๐ฏ๐ผ๐๐ ๐๐ต๐ฒ ๐ต๐๐บ๐ฎ๐ป๐ถ๐๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐ต๐๐บ๐ฎ๐ป๐ถ๐๐ฎ๐ฟ๐ถ๐ฎ๐ป ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ฝ๐ฟ๐ผ๐๐ถ๐๐ถ๐ผ๐ป.
๐ ๐๐:- ๐๐ฏ๐๐ซ ๐๐๐๐ ๐ซ๐๐๐ฎ๐ ๐๐๐ฌ
๐๐ :- ๐๐๐๐ซ๐-๐๐ข๐ซ๐ก๐๐ง ๐๐๐๐ฎ๐ ๐๐ ๐๐๐ฆ๐ฉ, ๐๐๐๐๐๐ . -
Social Media Assistant
SAFE LIGHT INITIATIVE
- 2 months
Poverty Alleviation
As Social Media Assistant, I was fortunate enough to help create and maintain AU-CAFOR's official social media presence by coordinating the contents, drafting and scheduling posts, engaging with followers, handling the community management and monitoring the team and also the assigned tasks, analyzing performance metrics while staying up-to-date with the social media trends and best practices possible features how the time was spent on these project work.
Providing my expertise alongโฆAs Social Media Assistant, I was fortunate enough to help create and maintain AU-CAFOR's official social media presence by coordinating the contents, drafting and scheduling posts, engaging with followers, handling the community management and monitoring the team and also the assigned tasks, analyzing performance metrics while staying up-to-date with the social media trends and best practices possible features how the time was spent on these project work.
Providing my expertise along with the Communication and Media Team of Safe Light Initiatives in creating effective and strategic social media developments that align with the company's, CAFOR's, overall marketing goals were among the key notes taken from the experience. -
Project Volunteer
Crohn's & Colitis Ethiopia
- 5 months
Social Services
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Event Staff
AAYF - OYES Foundation
- 1 month
Poverty Alleviation
African Asian Youth Forum 2023, presented by OYES Foundation Ethiopia - A huge program designed to bring impact and nurture the development of African and Asian youth integrated movement in Job creation and enterpreneurship, Peace Building and Climate change advocacies, Volunteersim and related areas with an ambitious vision to see a better world and enhance and facilitate the effective cooperation of the two huge continents human capital resource in to the right applications of the above focusโฆ
African Asian Youth Forum 2023, presented by OYES Foundation Ethiopia - A huge program designed to bring impact and nurture the development of African and Asian youth integrated movement in Job creation and enterpreneurship, Peace Building and Climate change advocacies, Volunteersim and related areas with an ambitious vision to see a better world and enhance and facilitate the effective cooperation of the two huge continents human capital resource in to the right applications of the above focus areas as a missions.
As a member of partner company, Safe Light Initiative, I had the privilege to share burdens of the pre and couple of day long event works along with other brave teammates of the stuff. Fortunately, the project came in to an completion with a historical success having a blessing and prestigious features of many young and senior diplomats from Asia and Africa, State Ministry of Ethiopia including Ministry of Women and Foreign Affairs and Entrepreneurship Development Institute of Ethiopia ๐ช๐น , partner companies esteemed guests and participants coming from both sides of the continent.
And, from personal attributes perspective-long story short, my involvement in the project was left with memorable and impecable experiences plus to the remarkable impressions on my personal field and demonstrated skills and also my intentonal voluntary moves.
Projects
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African Leadership Excellence Academy - AFLEX
- Present
My Digital Marketing and Social Media Consultation tenure at African Leadership Excellence Academy, #AFLEX, Hub of Africans in Leadership and Excellence:
โ Conference Coordination: Successfully organized a half-day conference featuring His Excellency Mr. Zadig Abraha, President of AFLEX, with over 30 women leaders.
โ Video Production: Collaborated with the team to provide high-quality video production services,
๐Content Development: Contextualized AFLEX's mission into customizedโฆMy Digital Marketing and Social Media Consultation tenure at African Leadership Excellence Academy, #AFLEX, Hub of Africans in Leadership and Excellence:
โ Conference Coordination: Successfully organized a half-day conference featuring His Excellency Mr. Zadig Abraha, President of AFLEX, with over 30 women leaders.
โ Video Production: Collaborated with the team to provide high-quality video production services,
๐Content Development: Contextualized AFLEX's mission into customized content formats, creating social media contents, and providing tailored copywriting services for their official account profiles.
๐Brand marketing: Extends from developing a list of brand hashtags to enhancing AFLEX's social media presence with strategic content marketing procedures
๐Visual Profile: Curated and reformed the visual profile for each social media platform, including creating AFLEX's TikTok account, and handling technical amendments for other social media accounts.
๐Content Samples: Designed new and researched social media content samples and curated custom designs for AFLEX Talks and AFLEX Podcast.
๐Organic Reach: My effective lead generation was marked by over 2000 organic reach, with just single content at first, and over 110 new subscriptions on AFLEX's LinkedIn. The rest is History!! : )
๐Social Media Captions: Provided timely and sound social media captions, copy, and about each the capstone event program and the meetup of His Excellence Mr. Zadig Abraha.
๐Mission Contribution: Proud to have played a role in AFLEX's ambitious mission of reformation, scaling up, and transforming developments by African leadership excellence Academy.Other creators -
AWAQI Ethiopia
Awaqi, the leading youth-centred online platform with the largest active digital community base in the field, shares and supports high-quality contents and information on mindset, entrepreneurship, skill development, and employability, aimed at inspiring and equipping youth for self-employment. Part of the BRIDGES Programme and implemented by First Consult.
Other creators -
Digital Marketing Development and Search engine optiomization
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Tarik was a key player and one of the top senior curators in charge of the Safe Light Initiative's online presence during its successful creation and implementation process. Teaming up with fellow passionate, young leaders and creatives he was also driven enough to completely reform the institution's approach to digital marketing and provide high-quality services. Tarik was fortunate to offer observable, measurable and noteworthy results by working with the outstanding team at the hub and goingโฆ
Tarik was a key player and one of the top senior curators in charge of the Safe Light Initiative's online presence during its successful creation and implementation process. Teaming up with fellow passionate, young leaders and creatives he was also driven enough to completely reform the institution's approach to digital marketing and provide high-quality services. Tarik was fortunate to offer observable, measurable and noteworthy results by working with the outstanding team at the hub and going above and beyond the boundaries of what one may expect throughout his career, which included:
- successful development of the brand's unique tone and voice
- curation of influential and consistent online presence
- creation and marketing of high quality posts
optimised the search engines and the social media presence, handling strategic long-term SEO's and brand marketing.
- Leadership and management of huge diplomatic events, social media streamlining, and content development
kicked off and managed integrated marketing campaigns
- handled effective digital community management and relationship engagementsOther creators
Organizations
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Social.ly
Project Coordinator
- Present -
Safe Light Initiative
Social Media Manager
- PresentIt is solely aimed at transforming the mindset of the youth and the community by inspiring and empowering with the right attitude, skill and knowledge. Goal: Model2053 Motto: #InspireEmpowerTransform Official Website: www.safelightet.org
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Creative Hub Ethiopia
Content Coordinator and Event Organizing team
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Recommendations received
2 people have recommended Tarik
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Indonesia - Africa Forum 2024, Welcoming Dinner at Bali Grand Imperial Ballroom. Great meeting with Africaโs and Indonesian leader at this high levelโฆ
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The U.S.sponsored exchange programs alumni U.S. Exchange Alumni of Ethiopia have recently been registered under #Ethiopia's Civil Society Authority.โฆ
The U.S.sponsored exchange programs alumni U.S. Exchange Alumni of Ethiopia have recently been registered under #Ethiopia's Civil Society Authority.โฆ
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"If you want to build resilience in the community and get closer to households, informal enterprises can be a valuable starting point," says Shumeteโฆ
"If you want to build resilience in the community and get closer to households, informal enterprises can be a valuable starting point," says Shumeteโฆ
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