There’s nothing on earth like connecting with a wild fish. Chasing that feeling—and those fish—keeps us inspired and inspires our gear. It’s why we support and celebrate the tireless anglers and groups fighting to protect the wild fish and clean water we love.
Protect wild fish from deadbeat dams, disastrous hatchery programs and toxic net pens.
Dams are pushing wild salmon and steelhead to the brink of extinction while contributing to climate change.
Billions spent on inefficient hatchery programs don't help wild steelhead and salmon. They make the problem worse.
Genetically engineered open net-pen salmon are a science project gone wrong, not dinner.