Cambri

Hope to see you in London this week! Our CEO Ben Harknett will be speaking at the Quirk's Media event in London about how AI is helping large CPG companies innovate more succesfully by tackling insights challenges like, confirmation bias, cherry picking and the "black box -syndrome". If you are there make sure to see Ben's presentation and to come by our booth #200. #innovation #consumerinsights #AI

On the 17th of April Cambri Founder and CPO Heli Holttinen PhD will be speaking at the Greenbook IIEX event in Austin. She will demonstrate how AI powered insights is helping global CPG brands to launch more successful products. She will explain how AI can help remove the "Black box -syndrome" many insights and innovation professionals experience with KPIs by adding transparency and actionability to the insights. If you are attending the event, make sure to go to the Green stage 11:45 and also visit the Cambri booth in front of the Purple Stage. If you are not attending the event and want to hear more please reach out to us at [email protected] #AI #consumerinsights #innovation #concepttesting #conceptdevelopment

Thank you to Cambri, Dig Insights, GetWhy, Ipsos, NielsenIQ, quantilope, Similarweb and Suzy, our gold level sponsors! Your support of the #QuirksChicago event is highly appreciated. https://lnkd.in/g5CXmkVK #MRX #QuirksEvent #insights

There's plenty of hype about AI and how it will transform our future, & whilst we are as excited as a dog about to be walked about what is around the corner, we want to share how you can leverage it today. So, in 2 weeks time we're heading to Quirk's Media Chicago for the 2nd leg of our US roadshow, to present in very practical terms, how insights teams in the biggest CPG companies are using AI right now to help inform & guide their concept and product development work. Join us in the Windy City to blow away the AI bluster on how you can get ahead with a little artificial intelligence in your armoury. In the meantime have a look at how our product and data science team view the possibilities of AI within insights and especially in the context of product development: https://lnkd.in/d7T4s5iG #ai #consumerinsights #innovation

2nd stop Chicago! Would AI have been able to help improve and predict success for the deep-dish pizza 🍕 or the Chicago style hot dog 🌭? After starting out in Dallas, our US tour continues on the 26th of March at Quirk's Media event in Chicago. There our CEO Ben Harknett will talk about how global CPG companies are benefitting from AI based advice and predictions to deliver higher innovation success. We hope to see you there!   Can’t make it? And want to find out more, just drop us a line at [email protected] #ai #innovation #consumerinsights

Isn't it time to up your NPD game? Here's 3 ways top CPG companies are turning their backs on product flops and failed launches and driving higher innovation success 👇🏽 1. Launch Success Rate - make this your #1 KPI, track, measure & improve it. 2. Agile Consumer Testing - test early, test often & learn fast 3. Leverage Data & AI - stop relying on unreliable traditional KPIs & broaden your data set to include qual consumer feedback as well as both pre & post launch data & apply AI to surface the learnings. If you're curious to learn more & see how Cambri can help step up your innovation success, drop us a line - [email protected] 😉 #innovation #ai #consumerinsight #launchsuccess

⚠ Don't believe the HYPE! ⚠ ESOMAR have just published 22 questions to help buyers of AI based services for market research and insights avoid expensive mistakes. Remember - not all AI is equal! Make sure you are applying the right AI in the right way. We have shamelessly jumped on the back of this valuable and welcomed initiative by Ray Poynter and his team by adding our own answers to the questions raised. You can check them out on our website www.cambri.io (direct link in comments) #AI #dontbefooled #innovation #consumerinsights

💥 Dani does DALLAS 💥 No, it's not what you think... Our charismatic co-founder Dani Kamras is 🛫 to Dallas as we speak to present at Quirks Dallas conference on Wednesday 28th February. At 11.15am he'll be taking to the stage to share how some of the top CPG companies are talking advantage of AI to guide, predict and improve their consumer insights & product development and catapult their launch success rates 🚀 If you are at Quirk's Media you'll spot Dani, he'll be sporting a 🎩 & 👢's and a Zoolander 'blue steel' stare. Can't make it? and want to find out more, just drop us a line at [email protected] #AI #innovation #consumerinsights #bluesteel

How many Doctors does it take to write a paper on 'Applying AI in consumer insight and innovation?' 🤔 Well, in our case 3, oh, and a senior data scientist for good measure! With all the hype around AI and potential confusion about the different types, we thought it would be helpful to create a practical guide to applying it specifically in consumer insight and product development, outlining the key considerations to take into account before just diving in. Thanks to Heli Holttinen PhD Tommi Pajala PhD Hongyu Su Eetu Pursiainen for their contribution and collective wisdom 🙏🏽 It's free and available via the link in the comments 👇🏽 #AI #whitepaper #innovation #consumerinsights #cpg

Our very own intrepid CEO Ben Harknett has been interviewed by Jed Morley for Valiant CEO Magazine on how AI is transforming NPD and innovation success rates for top CPG brands. In the article (link in comments 👇) Ben provides some useful tips and advice on the things you should think about when integrating AI into your business. For more info get in touch: [email protected] #innovation #ai #consumerinsight