A new blog post about the current developments with in-store retail media automation. https://lnkd.in/e8hW66gF
DOOHLABS - Leading In-Store Retail Media Platform
Advertising Services
Helsinki, Metropolitan area 1,308 followers
Leading In-Store Retail Media Platform.
About us
The Leading In-Store Retail Media Platform. We create measurable business value for retail, brands and network owners.
- Website
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https://www.doohlabs.com/
External link for DOOHLABS - Leading In-Store Retail Media Platform
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Helsinki, Metropolitan area
- Type
- Privately Held
- Founded
- 2018
- Specialties
- digital out-of-home, digital marketing, digital signage, in-store advertising, retail media, retail media platform, and software
Locations
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Primary
Helsinki, Metropolitan area 00100, FI
Employees at DOOHLABS - Leading In-Store Retail Media Platform
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Jukka Tiainen
Chief Design Officer at DOOHLABS
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Janne M. Lohvansuu
CEO at DOOHLABS, the leading platform for In-store Retail Media. We turn audiences into new revenue.
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Joni Borgström
CTO & co-founder at Wellpro Impact Solutions Oy | Owner at Kajastaa Oy | Board Member and Advisor - open for new Boards
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Mikko Seppäläinen
Senior Advisor, Growth Coach
Updates
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I wrote a blog post estimating where we are now with in-store retail media automation and made some educated guesses where we're heading next: https://lnkd.in/eh5f3vYP
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Here is the Doohlabs in-store retail media monthly newsletter for August 2024. Enjoy! https://lnkd.in/ersDwHRv
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Doohlabs featured in Gartner research reports. Read more here: https://lnkd.in/ejPDx_22
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Gartner mentions Doohlabs in their reports describing the lates developments in retail. Check it out!
Doohlabs getting noticed! Gartner has featured Doohlabs in two retail research reports lately. Read more here: https://lnkd.in/enC9ku4N #retailmedia #instoremarketing
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Doohlabs in co-op with Craneworks and Aller Media promotes retail media and helps medium-sized and smaller chains to experiment with audience monetization. We've produced a 3-part video about the co-op and the future of retail media. Part 1 can be viewed on the page below, check it out.
Doohlabs and Craneworks have joined forces with Aller Media, a Pan-Nordic media company, to promote retail media and help medium-sized and smaller chains to easily experiment with audience monetization. We had a great conversation about the topic and produced a video that will be published in 3 parts. Part 1 that can be viewed on this page introduces the co-op and our companies' roles in it. Parts 2 and 3 will be available later this summer: https://lnkd.in/e_bvDRCi #retailmedia #instoremarketing
Doohlabs - Aller Media, Craneworks, and Doohlabs join forces to promote Retail media
doohlabs.com
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The June edition of our in -store retail media monthly newsletter just got published. Check it out! https://lnkd.in/edg8yqqX
Doohlabs - In-Store Retail Media Monthly Newsletter — June 2024
doohlabs.com
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Doohlabs collaborates with Bauer Media Audio – Suomi and Craneworks Oy Ltd in developing audio advertising and retail media! Read more and watch a video where we interview Outi Hilakari, Head of Outdoor Audio in Bauer Media. https://lnkd.in/duwNSVVv #retailmedia #instoremarketing #audioadvertising
Bauer Media, Doohlabs and Craneworks Develop External Audio Advertising Network and Retail Media
doohlabs.com
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IAB published a comprehensive playbook for DOOH & in-store retail media. While it is a very good intro on topic and we recommend it, from in-store retail media perspective there still is some improvements to be made. Read more in Teemu's post on the subject.
IAB published a comprehensive DOOH + In-store retail media playbook. It’s a very good introduction on topic and covers various fields in detail. A strong recommendation for this one! A small critique for the retail media approach in this playbook is in order, though. One of key elements of retail media is first party data. It is the superpower that enables reaching just the right target groups and in accumulating insight on what works and what not. This playbook only touches the subject on 1st party data. There may be several reasons for this. In pure DOOH-businesses, the use of data is typically far rare, and the used data is on very general level. The technology for DOOH usually also is not built to handle 1st party data at all and to target on screen level. The core capability of an in-store retail platform on the other hand, is to take the data in securely, help in building audiences & media products from it and distribute the ads for the right audience at the right time automatically - on a single screen level. If you want to know more about using your data to monetize in-store audiences, contact us. Or read some of our blog posts, there a plenty of them explaining this area in detail. https://lnkd.in/exxhsnmF
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