“I've had the pleasure of collaborating with Gus at Lessmore over the past year. As our Head of Marketing, Gus stands out not only for his deep marketing insights but also for his data-driven approach and impressive mathematical understanding. In my role as the Lead Data Scientist, I was delighted to have someone to talk to in marketing who understands my language and shares my concern for rigorous understanding of the data. Given that I was fairly new to the intricacies of UA when I joined, Gus went above and beyond to ensure I understood every facet of it. His innate ability to simplify complex marketing concepts and strategies made my transition into this industry smoother than I could have ever imagined. Beyond his technical acumen, Gus is genuinely one of the friendliest colleagues I've ever had. He effortlessly bridges the gap between data science and marketing, helping me, and many others, navigate the intricacies of UA. Working with Gus is a blend of continuous professional growth and genuine camaraderie. His combination of technical prowess and genuine warmth truly sets him apart. Shared Boardgame rounds were the best and he introduced more than one great game to me. If you ever get a chance to work with or learn from Gus, consider yourself fortunate!”
About
Growth leader leveraging User Acquisition, Ad Monetization, Product Marketing and Market Research to increase profits in Mobile Games for 10 years, 50 game launches and over $60M in budgets in both Startup and Corporate settings.
Best known for scaling a game to the top charts in a recession environment, 35 hypercasual releases in less than a year, and helming strategy and research for soft launches at top casual studios.
Hobbies include Board Gaming, Video Games, Climbing, Podcasts and Coding. 🤓
Key skills:
• Digital Marketing / Performance Marketing / User Acquisition
• Product Marketing
• Ad Monetization
• Market Research / Competitive Analysis
• Growth Strategy
• Cross-functional Team Leadership / Strategic Partnerships
Extras:
• Public Speaking
• Content Marketing Creative Lead
• Influencer Marketing
• Data pipeline design & Data Analytics
• Product Strategy / Product Launch
• Social Media Marketing
Speaker at:
• Gamesforum Barcelona 2024 - Skills to pay the UA bills
• PGC London 2024 - Through the Useracquisitionverse
• Puzzle Society 2023 - Launching games in 2023
• Tiktok Gaming - Lessmore success case
• PGC Helsinki 2023 - Building growth with UA Algorithms
• Singular Webinar - Privacy Sandbox Live
• Gamesforum Hamburg 2023 - Creative Panel: Ideation to Problematic
• Singular Webinar - The lowdown on user acquisition through a recession
• Pocket Gamer Helsinki 2022 - How to Soft Launch & Grow Around Hybrid Monetization
• Pocket Gamer Helsinki 2022 - What’s Next for the Finnish Games Market?
• Pocket Gamer London 2022 - The State of the User Acquisition Craft
• IPM 2021 - I am a UA Manager. Who am I?
• Pocket Gamer Digital #5 - "Taking User Acquisition & Retention to the Next Level"
• Pocket Gamer Digital #2 - "What Does Success Look Like in UA?"
• Momentum Paris 2019 - "Acquisition in the context of Monetization"
• Pocket Gamer Helsinki 2019 - "Strategies for Dealing With an Ever More Expensive UA Funnel"
And multiple universities and startup accelerators.
I'm always open to connecting with like-minded professionals, recruiters, and CEOs in the mobile gaming industry. Let's chat about how we can make games better and more profitable together.
Experience
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Education
Volunteer Experience
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Performance Marketing Consultant
Self Employed
- 8 months
Science and Technology
Helping companies with their Growth strategy, UA spend & AD monetization.
Clients include:
• MotionVolt (Mobile Games)
• 10th Muse (Mobile Apps) -
Game Design Teacher
ETIC
- 9 months
Education
• Course planning & consulting
• Teaching Game Design
• Giving and receiving a warm fuzzy feeling from teaching -
Growth Hacker
ArchReady
- 6 months
Arts and Culture
Released:
> Archready (Online Magazine)
https://www.facebook.com/archready/
• Market Research
• Data Analysis & Reporting
• Marketing Asset Production
• Writing articles and growth hacking them into neat SEO products -
Graphic Designer
Freelancer- Self employed
- 5 years 10 months
Made several:
• Company logos.
• Photo manipulations.
• 3D assets.
• Illustrations.
• Catalogues.
• Norm books.
• Flyers.
Sample list of clients:
• RP Global, Portugal
• FMP
• H-GO
• Several groups, individuals and couples -
Architectural Intern
Futuragora
- 6 months
Civil Rights and Social Action
Junior architectural advising.
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Architectural Intern
FAT - Future Architecture Thinking
- 3 months
Education
Learning the basics behind architectural processes and 2D technical drawing.
Recommendations received
6 people have recommended Gus
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