Mari Luukkainen

Entrepreneurs should vet potential investors as thoroughly as they're vetted. It's not just about the funds but the value alignment. Review an investor’s past ventures; their track record often reveals their leanings and preferences. Don't hesitate to contact and talk to founders of their former investments.

When it comes to investor reports, presentation and articulation can often carry as much weight as the content itself. An easily digestible report, free from industry jargon or excessive technicalities, showcases clarity of thought. Simplicity doesn't dilute content; rather, it amplifies understanding. Also, focus on visuals. They're not just aesthetic enhancers; they are data storytellers. As a VC, a well-crafted chart or infographic can convey nuances that might take pages of text to explain. Pay attention to details. A meticulously proofread report speaks of diligence and professionalism. It’s not just about grammatical correctness; it’s about a deep-seated commitment to excellence.

When startups articulate their asks and solicit feedback, here's what resonates with me: 1. A well-defined ask stands a better chance of fulfillment. Be it a specific mentorship requirement, a market insight, or an introduction – clarity indicates thought. 2. Proactively seeking feedback reflects humility and intent to iterate and evolve. It also fosters a rapport where investors feel vested not just financially but intellectually. 3. Behind every ask, there should be a clear rationale that underscores its significance in the startup's journey. This assures investors that their input or resources are being channeled strategically.

Challenges, when presented constructively, showcase a startup's maturity and problem-solving prowess. As a VC, I value the honesty in admitting setbacks as much as, if not more than, listing achievements. Celebrate your highs, but do so with a genuine appreciation for what went into achieving them, be it effort, innovation, or persistence. The equilibrium between achievements and challenges reflects the realistic pulse of the startup. It’s a combination of showcasing momentum while being grounded in the realities of entrepreneurial challenges.

While there's a suite of standard metrics, their relevance might differ. As a VC, I've seen startups excel by focusing on a select few metrics pivotal to their business model, rather than a vast array. Also, it's not just about presenting numbers. What's the story behind a spike in retention or a dip in user acquisition? Context provides depth and actionable insights. Remember historical reflection. It's enlightening to compare current metrics against past performance. This paints a picture not just of the present state but of the journey and momentum. Metrics should be more than a retrospective analysis. They should guide future strategies. Highlight plans or interventions based on metric insights.

Keep it consistent. Regular updates, even when things are status quo, foster trust and showcase reliability. Understand (and ask for) your investor's communication preference. Some might prefer concise data, while others seek the full story.