![klarnaLogo.jpg](https://i0.wp.com/s3.amazonaws.com/finovate-archive/old/finovatewebsite/klarnaLogo.jpg?resize=200%2C44)
Next,
Klarna showed off its payment process:
“Smooth and frictionless payment process is the trademark of the Klarna experience. No one approaches payments the way Klarna does. In less than a second, Klarna performs an extensive analysis of the buyer and assesses the specific risk of fraud and default for that transaction.”
HQ Location: Stockholm, Sweden
Company Founded: 2005
Metrics: 650 employees, 14,000 merchants, $155 million raised in 2011, $118 million in revenue in 2011
Introducing Ohad Samet (Chief Risk Officer) and Jakob Söderbaum (SVP, Sales)