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CU Solutions Group, a CUSO (credit union services organization) that provides technology, marketing, and advisory products and services to more than 3,400 credit unions across the U.S., has announced a new partnership with digital card services platform Ondot Systems. Via the agreement, CU Solutions Group is now a Card App reseller partner with Ondot and will offer its digital card management program to credit unions in its network.
“We are excited to be able to offer our credit unions a way to level the playing field with the digital-first card experiences being offered by tech giants like Apple, Google, and Samsung,” CU Solutions Group President and CEO Dave Adams explained. “Consumers have long said they want to bank with digitally-savvy credit unions, and this helps ensure those desires are met.”
Ondot’s Card App enables financial institutions to offer their customers a mobile app for managing, tracking, and controlling both credit and debit card usage. The solution makes it easy to monitor transactions and improve financial planning and decision-making for users, while enabling card issuers to benefit from fewer service calls and more customer engagement. Last month, Ondot announced that eleven card issuers – from American State Bank to Utah Community Credit Union – had selected Ondot’s Card App to provide “digital-first card experiences, similar to cards launched or announced by Apple, Google, and Samsung.”
Ondot VP Jim Cahill referenced the challenge that financial institutions face from platform players that are determined to have a role in the card space. “Cards are the most critical touchpoint between consumers and a financial institution, and currently non-banks are promising a better user experience than banks and credit unions,” Cahill said. “The 11 financial institutions that have selected Ondot’s Card App are examples of regional and community issuers that can compete on digital experiences and win.”
A Finovate alum since 2014, Ondot’s digital card services platform is used by more than 4,500 banks and credit unions to power cardholder engagement. The San Jose, California-based company won “Best Overall FinTech Mobile App” at the 2020 FinTech Breakthrough Award for its Card App this spring, and was also named to the Financial Times’ inaugural The Americas’ Fastest Growing Companies 2020 roster. Founded in 2011, Ondot counts Citi Ventures among its investors.